Portal de Periódicos da CAPES

What Have You Done For Me Lately? Exploring Effectiveness in Public Relations

1997; Taylor & Francis; Volume: 9; Issue: 1 Linguagem: Inglês

10.1207/s1532754xjprr0901_01

1532-754X

Linda Childers Hon,

Language, Metaphor, and Cognition

We're not asked to show numbers, but we always have to show value. It's sort of, "What have you done for me lately?" —Vice president, corporate communications, mortgage banking company, on accountability in public relations