Portal de Periódicos da CAPES

Valuing design: Enhancing corporate performance through design effectiveness

2001; Wiley; Volume: 12; Issue: 3 Linguagem: Inglês

10.1111/j.1948-7169.2001.tb00548.x

1948-7177

Julie H. Hertenstein, Marjorie B. Platt, David R de Rungs Brown,

Construction Project Management and Performance

It's an initial study, but the analysis indicates that good design is, indeed, good business. Julie H. Hertenstein, Marjorie B. Platt, and David R. Brown have devised a method for relating an organization's focus on design with bottom‐line outcomes. They use 12 measures of financial performance and investigate 51 companies in four industries over a five‐year time frame. Confirming a long‐held belief—design‐conscious firms generally do better.