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The Paradox of Stretch Goals: Organizations in Pursuit of the Seemingly Impossible.

2011; Academy of Management; Volume: 36; Issue: 3 Linguagem: Inglês

10.5465/amr.2011.61031811

1930-3807

Sim B. Sitkin, Kelly E. See, C. Chet Miller, Michael W. Lawless, Andrew M. Carton,

Innovation and Knowledge Management

We investigate the organizational pursuit of seemingly impossible goals - commonly known as stretch goals. Building from our analysis of the mechanisms through which stretch goals could influence organizational learning and performance, we offer a contingency framework evaluating which organizations are positioned to benefit from such extreme goals, and which are most likely to pursue them. We conclude that stretch goals are, paradoxically, most seductive for organizations that can least afford the risks associated with them.