Limpar
35 resultados

Acesso aberto

Tipo do recurso

Ano de criação

Produção nacional

Revisado por pares

Áreas

Idioma

Editores

Artigo Revisado por pares

Robert M. Seiler,

... three breweries operated during the year 1999, including Anheuser-Busch (the maker of Budweiser), which commanded 49.9 percent of the market; ...

Tópico(s): Media, Communication, and Education

2002 - Taylor & Francis | The American Review of Canadian Studies

Artigo Revisado por pares

Philip Gendall, Janet Hoek,

Anheuser Busch, the brewers of Budweiser, sued a Czech brewer alleging that its beer brand, Budejovicky Budvar, created confusion in the marketplace ...

Tópico(s): Intellectual Property Law

2003 - SAGE Publishing | International Journal of Market Research

Editorial Acesso aberto Brasil Produção Nacional Revisado por pares

Raúl Caetano, Ilana Pinsky, Ronaldo Laranjeira,

... multimillion-dollar contract that the organization has with Budweiser, and which is active until 2014. This is an ironic twist given that in 2008 the then American Anheuser-Busch sold the majority of their stock to Belgian- ...

Tópico(s): Youth, Drugs, and Violence

2012 - Wiley | Addiction

Artigo Revisado por pares

John Trinkaus,

... Adam Smith, Nfred Marshall, and Spuds MacKenzie (the Anheuser Busch Budweiser light-beer dog). Twenty-nine percent correctly identified ...

Tópico(s): Management and Marketing Education

1988 - SAGE Publishing | Perceptual and Motor Skills

Artigo

Steven J. Jackson, Douglas B. Holt,

... product categories in which myths of masculinity circulate. Budweiser is a particularly interesting cultural brand because Anheuser-Busch and their ad agencies had to dramatically reconfigure ... director in charge Budweiser when we won the Budweiser business in 1994. Now I'm the senior account manager in charge of all of our Anheuser-Busch accounts: Bud, Bud Light, Busch Beer, and Michelob ...

Tópico(s): Wine Industry and Tourism

2003 - Johns Hopkins University Press | Advertising & Society Review

Artigo

Mark Ritson,

... la cerveza Busch, la que fue introducida por Anheuser-Busch en 1955 a la mitad del precio mayorista de Budweiser. Busch se protegio de las cervezas regionales baratas ...

Tópico(s): Franchising Strategies and Performance

2009 - Harvard Business Publishing | Harvard business review

Artigo

Christian Rojas,

... elastic brands. In particular, the predicted price of Budweiser is much larger than its actual value. An interpretation of this result is that Anheuser-Busch could exert more market power through its flagship ...

Tópico(s): Economics of Agriculture and Food Markets

2005 - Kagoshima University | Kagoshima Daigaku Kogakubu Kenkyu Hokoku

Artigo

... Busch Companies is the parent holding company of Anheuser‐Busch, Inc., the world's largest brewer of beer. Co.'s beer is sold under brand names including Budweiser, Michelob, Busch, and Natural Light. Worldwide sales of ...

2006 - Wiley | Mergent s Dividend Achievers

Artigo

... Busch Companies is the parent holding company of Anheuser‐Busch, Inc., the world's largest brewer of beer. Co.'s beer is sold under brand names including Budweiser, Michelob, Busch, and Natural Light. Worldwide sales of ...

2005 - Wiley | Mergent s Dividend Achievers

Artigo

... Busch Companies is the parent holding company of Anheuser‐Busch, Inc., the world's largest brewer of beer. Co.'s beer is sold under brand names including Budweiser, Michelob, Busch , and Natural Light. Worldwide sales of ...

2004 - Wiley | Mergent s Dividend Achievers

Artigo

... Anheuser‐Busch Companies is the holding company of Anheuser‐Busch, Inc., which is engaged in the beer business. Co.'s beer is primarily sold under brand names including Budweiser, Michelob, Busch, Natural Light, and Natural Ice. As ...

2008 - Wiley | Mergent s Dividend Achievers

Artigo

... Anheuser‐Busch Companies is the holding company of Anheuser‐Busch, Inc., which is engaged in the beer business. Co.'s beer is primarily sold under brand names including Budweiser, Michelob, Busch, and Natural Light. As of Dec ...

2007 - Wiley | Mergent s Dividend Achievers

Artigo

... Busch Companies is the parent holding company of Anheuser-Busch, Inc., the world's largest brewer of beer. Co.'s beer is sold under brand names including Budweiser, Michelob, Busch, and Natural Light. Worldwide sales of ...

2006 - Wiley | Mergent s Dividend Achievers

Artigo

... Busch Companies is the parent holding company of Anheuser‐Busch, Inc., the world's largest brewer of beer. Co.'s beer is sold under brand names including Budweiser, Michelob, Busch, and Natural Light. Worldwide sales of ...

2006 - Wiley | Mergent s Dividend Achievers

Artigo

... Busch Companies is the parent holding company of Anheuser‐Busch, Inc., the world's largest brewer of beer. Co.'s beer is sold under brand names including Budweiser, Michelob, Busch, and Natural Light. Worldwide sales of ...

2005 - Wiley | Mergent s Dividend Achievers

Artigo

... Busch Companies is the parent holding company of Anheuser-Busch, Inc., the world's largest brewer of beer. Co.'s beer is sold under brand names including Budweiser, Michelob, Busch, and Natural Light. Worldwide sales of ...

2005 - Wiley | Mergent s Dividend Achievers

Artigo

... Busch Companies is the parent holding company of Anheuser‐Busch, Inc., the world's largest brewer of beer. Co.'s beer is sold under brand names including Budweiser, Michelob, Busch, and Natural Light . Worldwide sales of ...

2004 - Wiley | Mergent s Dividend Achievers

Artigo

... Anheuser‐Busch Companies is the holding company of Anheuser‐Busch, Inc., which is engaged in the beer business. Co.'s beer is primarily sold under brand names including Budweiser, Michelob, Busch, Natural Light, and Natural Ice. As ...

2008 - Wiley | Mergent s Dividend Achievers

Artigo

... Anheuser‐Busch Companies is the holding company of Anheuser‐Busch, Inc., which is engaged in the beer business. Co.'s beer is primarily sold under brand names including Budweiser, Michelob, Busch, and Natural Light. As of Dec ...

2007 - Wiley | Mergent s Dividend Achievers

Artigo

... Anheuser‐Busch Companies is the holding company of Anheuser‐Busch, Inc., which is engaged in the beer business. Co.'s beer is primarily sold under brand names including Budweiser, Michelob, Busch, and Natural Light. As of Dec ...

2007 - Wiley | Mergent s Dividend Achievers

Artigo

Subhash C. Jain,

... with 46.2 percent of the market. Although Anheuser-Busch produces and markets a number of brands, the Budweiser brand has been the top selling beer with ...

Tópico(s): Wine Industry and Tourism

1994 - Kagoshima University | Kagoshima Daigaku Kogakubu Kenkyu Hokoku

Artigo

JFT,

... will supply the material to the beer giant Anheuser-Busch InBev, which in China sells both international brands such as Budweiser and local brands including Jinling and Sedrin. Closure ...

Tópico(s): Plant Physiology and Cultivation Studies

2016 - American Chemical Society | C&EN Global Enterprise

Artigo Revisado por pares

Eddy D. Ventose,

... latest stage in a long-running battle between Anheuser-Busch Inc and Budejovicky Budvar for exclusive control over the trade mark BUDWEISER in Europe, and in the UK in particular.

Tópico(s): Intellectual Property and Patents

2011 - Oxford University Press | Journal of Intellectual Property Law & Practice

Artigo Revisado por pares

John Drew, Herbert Ingram Priestley,

... from the ruling of Mr Justice Norris that Anheuser-Busch was entitled to a declaration that its arch rival Budvar's concurrent identical BUDWEISER mark was invalid, to seek a preliminary ruling ...

Tópico(s): EU Law and Policy Analysis

2010 - Oxford University Press | Journal of Intellectual Property Law & Practice

Artigo

... Busch Companies is the parent holding company of Anheuser-Busch, Inc., the world's largest brewer of beer. Co.'s beer is sold under brand names including Budweiser, Michelob, Busch, and Natural Light. Worldwide sales of ...

2006 - Wiley | Mergent s Dividend Achievers

Artigo

... Busch Companies is the parent holding company of Anheuser-Busch, Inc., the world's largest brewer of beer. Co.'s beer is sold under brand names including Budweiser, Michelob, Busch, and Natural Light. Worldwide sales of ...

2006 - Wiley | Mergent s Dividend Achievers

Artigo

... Busch Companies is the parent holding company of Anheuser‐Busch, Inc., the world's largest brewer of beer. Co.'s beer is sold under brand names including Budweiser, Michelob, Busch, and Natural Light. Worldwide sales of ...

2005 - Wiley | Mergent s Dividend Achievers

Artigo

... Anheuser‐Busch Companies is the holding company of Anheuser‐Busch, Inc., which is engaged in the beer business. Co.'s beer is primarily sold under brand names including Budweiser, Michelob, Busch, Natural Light, and Natural Ice. As ...

2008 - Wiley | Mergent s Dividend Achievers

Artigo

... Anheuser‐Busch Companies is the holding company of Anheuser‐Busch, Inc., which is engaged in the beer business. Co.'s beer is primarily sold under brand names including Budweiser, Michelob, Busch, and Natural Light. As of Dec ...

2008 - Wiley | Mergent s Dividend Achievers

Artigo

Sandeep Vaheesan,

In late June, Anheuser-Busch InBev (ABInBev), the world’s largest beer maker, announced its intention to acquire the remaining 50 percent interest in Grupo Modelo (Modelo), Mexico’s largest brewer, that it does not currently own (hereafter “the proposed acquisition”). ABInBev’s products include popular brands like Budweiser, Bud Light, Beck’s, and Stella Artois. Likewise, Modelo produces a number of well-known brands, including Corona Extra ( ...

Tópico(s): Merger and Competition Analysis

2012 - RELX Group (Netherlands) | SSRN Electronic Journal