Giles Smith, Richard Mabey, Andrew Robson, Christina Hardyment, John McNamara, Rosemary Righter, Jon Ashworth, Thomas J. Smith, Oscar Humphires, David Adams, Lewis Morley, Paul Biggs, Richard Chandra-Rajan, Robert Cole, Kathryn Hughes, Ian Nathan, Adam Sherwin Media Reporter, Tom Dyckhoff, Dr Thomas Stuttaford and Suzi Godson, Jane MacQuitty, Simon Barnes, Tim De Lisle, Magnus Linklater, Joss Stone, Tom Paulin, Anita James, Paul Hoggart, Mark Souster, Angus Macleod Scottish Political Editor, Joan Bakwell, Mike Higton, Ivo Tennant, Clare Lazaro, Kathy Lette, Simon Cable and Andrew Coventry, Tony Turnbull, Stewart Tendler Crime Correspondent and Russell Jenkins, Philip Howard, Hannah Betts, Linda Gratton, Carol Midgley, Jonny Wilkinson, Paul Massey, Mark Atherton and Grainne Gilmore, James Bone, Rachel Campbell-Johnston, Alison Russell, Alison Kervin, Richard Hobson One-Day Cricket Correspondent, Clive Davis, Kate Reardon, Elizabeth Judge, Gabrielle Starkey, Jane Taylor-Hayhurst, Martin Aston, Wendy Ide, John Bungey, Kevin Eason, Geoff Brown, Clare Stewart, Giles Coren, Kevin MacKintosh, Alastair Campbell, Mark Griffiths, Pat Gibson, David McVay, Nancy Durrant, A. C. Grayling, Stephen McClarence, Nigel Havers, Vinny Lee, John Clarke, Donald Hutera, Catherine Bailey, Steve Keenan, Martyn Wilson, Katherine Swift, Dave Robinson, Sigmund Sternberg, Dominic Walsh, Tom Bawden, William Dalrymple, Anthony Grant, Brian Lamb, Rory Watson, Ruth Gledhill, Mike Pattenden, Lady Isabella Hervey, Tom Charity, Debra Craine, Joe Morgan, Paddy Haynes, Tim Reid, Michael Portillo, Angela Jameson Industrial Correspondent, Ruth Gledhill Religion Correspondent, Dalya Alberge Arts Correspondent, Dan Sabbagh, Jane Clarke, Candida Crewe, Jeremy page and Alan Hamilton, Jeremy Page and Clem Cecil, Robin Young, Francine Bates, Chief Executive, Jenny MacArthur, Nick Wyke, Doctor Copperfield, Christine Lenehan (Director), John Uff (Professor), Roland Watson, Philip Murphy, Dominic Walsh and Jenny Davey, Tina Gaudoin, Jo Williams (Chief Executive), Oscar Humphries, Ron Lewis, Matt Dickinson Chief Football Correspondent, Bronwen Maddox Foreign Editor's Briefing, Derwent May, Time Teeman, Arwa Haider, Kate Muir, Dilwyn Edwards, Roger Scruton, Tom Petherick, Aggie MacKenzie, Russell Kempson, Peter Paphides, Robert Burrow, Mike Persson, David Rowan, Nigel Williamson, Tony Halpin Education Editor, Oliver Kay, Gerard Baker, Stephen Anderton, Amber Cowan, David Meredith, Lisa Grainger, Stevie Chick, Mark Atherton, Jonah Goldberg, John Westerby, Lisa Armstrong, Sarah Vine, Patrick Hosking Investment Editor, Sam Coates, Chris Power, Geoffrey Dean, Rob Wright, Mitch Jenkins, Uma Thurman, IH, Stuart Miles, Neil Harman Tennis Correspondent, Dominic Lieven, David Powell Athletics Correspondent, Jack Nicholson, Raymond Keene, Suzi Godson, Lewis Smith, Matthew Pryor, Richard Brass, Angela Gheorghiu, Bruce Dessau, Lucy Pinney, Philip Stott, Gordon Ramsay, Jeremy Page, Neville Scott, Caroline Merrell, Clare Longrigg, Stephen Plant, Hilly Janes, Patrick Hosking, Julie Myerson, Christopher Martin-Jenkins Chief Cricket Correspondent, Alex Hawkes, Fernández-Armesto, Nick Hasell, Chloë Bryan-Brown, Chris Niles, David Hands Rugby Correspondent, Frank Egerton, Julian Muscat, Chris Condron, Anna Frame, John Allison, Michael Leidig, Nick Szczepanik, Nigel Kendall, Fay Weldon, Andrew Mueller, Robert Crampton, Patricia Michelson, Mel Webb, James Page, Julie Burchill, Rob Burrows, Matthew Parris, Alison Lamberton, Amanda Craig, George Caulkin, Mike Barnard, Anta James, Sam McKnight, Russell Jenkins, Guillermo Del Toro, Michael Austin, Sheila Keating, David Kelly, Iain Finlayson, Tim Wapshott, Chris Morley, Caitlin Moran, Tom Bawden and Joe Morgan, Richard Beeston, Brian Glanville, Bess Twiston Davies, Ben Macintyre, Alison Gibson, David Walker, Graham Searjeant, Anne Ashworth Personal Finance Editor, John Naish, Martin Waller, Mark Henderson, Vijay Raithatha, Sophie Barker, Angus Batey, Jonathan Meades, Dr Thomas Stuttaford, Jill Crawshaw, Stephen Dalton, Richard Cannon, Michael Parkinson, Fred Dellar, Paul Connolly, Tom Chesshyre, Tony Halpin, Patrick Magee, James Christopher, Valerie Grove, Adam Sherwin, Abigail Rayner, Simon Crompton, Christina Ricci, Mark Harrison, Cath Urquhart Travel Editor, Robbie Williams, Oliver Bennett, James Ellroy, James M. Switzer, Jenny Davey, Garry Jenkins, Peter Klinger, Patience Wheatcroft, Alan Hamilton and Michael Evans, Christopher Irvine, Joan Smith, Rick Lew, P. D. Badrock, Hillary Finch,
... Am Today without . . . The next Big Thing Trendsurfing Buzz Marketing Someone's Got to Do It . . . The Shusher ...
2004 - Gale Group | TDA
Objective To (1) discuss buzz marketing, contrast it with traditional forms of promotional communications, and provide guidelines for use and (2) describe a successful buzz-marketing program used by Sentara Healthcare to decrease overuse ... Data Extraction Performed by the author. Data Synthesis Buzz marketing is an indirect communications method that has been ... of their communications, expertise, and range of knowledge. Buzz marketing is most useful for ideas that are memorable, ... momentum among a target population. Pharmacists can use buzz marketing for promoting innovative services such as pharmaceutical care. ...
Tópico(s): Social Media in Health Education
2004 - Elsevier BV | Journal of the American Pharmacists Association
MARY ROBINSON President, Michael Littlewood, RAY DAVIS,
... form of flattery Counterfeit cars in China Building buzz Marketing Thinking out of the box Chocolate Face value ...
2007 - Gale Group | The Economist
Randy P. McDonough, Elizabeth S. Pithan, William R. Doucette, Michael J. Brownlee,
To (1) discuss buzz marketing, contrast it with traditional forms of promotional communications, and provide guidelines for use and (2) describe a successful buzz-marketing program used by Sentara Healthcare to decrease overuse ... analysis of this topic.Performed by the author.Buzz marketing is an indirect communications method that has been ... of their communications, expertise, and range of knowledge. Buzz marketing is most useful for ideas that are memorable, ... momentum among a target population. Pharmacists can use buzz marketing for promoting innovative services such as pharmaceutical care. ...
Tópico(s): Pharmaceutical industry and healthcare
1998 - Elsevier BV | Journal of the American Pharmaceutical Association (1996)
Andrew Robson, Phil Yates, Jon Ashworth, Robert Cole, Andrew Pierce, Claire Hu, David Brown, Alexandra Frean, Grace Bradberry, Sarah Potter, Gary Duncan, Peter Lansley, David Berry, Rob Wright Tipster of the Year, Paul Hoggart, Daniel Kitson, Mark Souster, Richard Hobson, Ivo Tennant, Samuel Hardy, Philip Howard, Jeremy Kingston, James Bone, Alisdair Pugh and Way, Elizabeth Judge, Wende Zomnir, Kevin Eason, Geoff Brown, Giles Coren, Andrew Norfolk, John O'Leary Education Editor, John Thicknesse, Antonia Senior, Mark Sullivan, Martin Barrow Deputy Business Editor, Pat Gibson, Zahid Hussain and Roger Boyes, Thrasy Petropoulos, Stewart Tendler Crime Correspondent, Charles Keil, Dominic Walsh, Martin Evans, H. S. Clark, Alan lee, Martin Barrow, Carl Mortished Internatonal Business Editor, Alan Hamilton, Rodney Milnes, Malissa Kite Political Correspondent, Marshall Whiting, Wendy Cole, Norman Hammond Archaeology Correspondent, Mark Court, Caroline Merrell Banking Correspondent, Hugo Rifkind, Angela Jameson, Anne Bligh, Vanora Bennett, Nigel Williamson, Oliver Kay, K. L. Samant, Mark Atherton, Rick Broadbent, Matt Dickinson Football Correspondent, Mark Henderson Science Correspondent, Christopher Martin-Jenkins, Richard Kretchmer, Simon de Bruxelles, John Hopkins Golf Correspondent, Geoffrey Dean, Rob Wright, Sara Mason, David Powell Athletics Correspondent, Raymond Keene, Adam Sage, Christopher Walker Ireland Correspondent, James Landale, Tom Baldwin and Melissa Kite, Nigel Hawkes, Ronald Wilde, Christopher Martin-Jenkins Chief Cricket Correspondent, Berly M. Goldsmith, Roger Boyes, John Stern, Grahame Leon-Smith, Nick Hasell, Nick Kelly, Bernard Dagnall, David Hands Rugby Correspondent, Adam Fresco, Leo Cavendish, Nick Szczepanik, John Goodbody, Anne Ashworth, R. P. Mason, Dearbáil Jordan, James Doran, Sian Morgan, Brian MacArthur, Tim Hames, Alex O'Connell, Ian Johns, Graham Searjeant Financial Editor, Rick Broadbent, George Caulkin, Gary Jacob, Oliver Kay, Russell Kempson, David McVay, Nick Szczepanik, Glen Owen Education Correspondent, Caitlin Moran, Michael Austin, Helan Studd and David Charter, Mark Clements, Claude Kauffmann, Chairman, Edward Karam, Richard Beeston, Michael Dynes, Gary Duncan Econimics Correspondent, Tim Jones, Rodney Berger, Chris Ayres, Christopher Irvine, Lisa Verrico, Carl Mortished International Business Editor, Mark Baldwin, Nigel Hawkes Health Editor, J E Jones, Benedict Nightingale, Misha Glenny, Kathleen Stirling, Stephen Dalton, Alyson Rudd, Adam Sherwin, Glen Owen and John O'Leary, Allan Hall, Alan Lee Racing Correspondent, Jan Raath, Andrew Pierce and Stewart Tendler, Philip Pank,
... of a great day out? Don't Miss Buzz terms & conditions …is …ick? Six of the best Denim Marketing and Business Development Executive.… Silly season scoop Peter ...
2001 - Gale Group | TDA
Khan Md. Raziuddin Taufique, Faisal Mohammad Shahriar,
‘Buzz Marketing’ is an alternative strategy of creating preference and demand among prospective customers. Though given caution, this ... online social media adds a new dimension of buzz marketing, as these social networking sites accommodate a massive ... online social media as a driver of their buzz marketing efforts inevitably face the challenge of acquiring favorable ... media users to elicit positive responses of the buzz marketing efforts of the companies.
Tópico(s): Customer Service Quality and Loyalty
2011 - IGI Global | International Journal of Online Marketing
By Our Sports Staff, From Paul Routledge, From Tim Jones, From Fred Emery, By Michael Hatfield Political Staff, By Tim Devlin, From Our Correspondent, From Paul Routledge Labour Correspondent, From Trevor Fishlock, From Robert Fisk, By a Staff Reporter, From Michael Knipe, By Christopher Walker, By Our Diplomatic Staff, From Harry Golombek, From Peter Hazelhurst, From David Cross, By Michael Phillips Racing Correspondent, By Jim Snow Northern Racing Correspondent, From St John Donn-Byrne French Racing Correspondent, By Gordon Allan, By Lewine Mair, From Rex Bellamy Tennis Correspondent, By Geoffrey Green Football Correspondent, By John Woodcock Cricket Correspondent, By John Woodcock, By Alan Gibson, From Pamela Macgregor-Morris, From Brian Lewis, From Neil Allen, From Jim Railton, From John Nicholls, From Norman Fox, David Wade, William Mann, Stanley Sadie, Bevis Hillier, Ronald Hayman, Alan Blyth, Richard Williams, Roy Hay, Pamela Vandyke Price, Edward Mayer, Harry Golombek, Richard Harris, David Spanier, Alison Ross, Geoffrey Wansell, PHS, Michael Leapman, STAFFORD LANGRIDGE, S. W. B. MENAUL, , F. A. RUDDLE, , S. MACROBERT, , ELIZABETH STEVENS, , CHARLES WHEELER, , EUSTACE H. ALLAN, , D. S. MACDONALD, , F. H. PICKERING, , COLIN LEYS, , ALAN ANDERSON, , NOAHLUCAS, , J. BIRCH, , J. MOHAN, , ANTHONY ARBLASTER, , JOHN TATTON-WINTER, , GEORGE POLE., C. E. STUART, , H. A. VICARY, , JAMES HAIGH, , JOHN BUXTON, , A. G. LYMAN-DIXON, , C. SCOTT LITTLETON, , BASIL DRUITT, , DAPHNE A. SMEED, , HUGH LEGGATT, , CLEMENT JONES, , J. F. PLOWMAN, , By Michael Richards Editor of The Clergy Review, By Peter Hopkirk, C.B., By John Roper Medical Reporter, From Our Aeronautical Correspondent, By Peter Waymark, By Peter Hill, By Our Labour Staff, By Kenneth Owen, By Arthur Reed Air Correspondent, By Clifford Webb Midland Industrial Correspondent, From Anthony Thomas US Economics Correspondent, By Alan Hamilton Labour Staff, P. G. WALKER, , Sally White, Lindsay Duncan, John Drummond, EDITED BY MARGARET STONE, John Plender, JD, Margaret Stone, BY THE FINANCIAL EDITOR, by Leonard Amey Agricultural Correspondent, by Terence Evans, markets editor, , by Lieutenant-Colonel Uvedale Corbett, by John Farrant, by Lord Edward FitzRoy chairman, Ross Poultry, by Bernard Matthews, by John Manton, by John Groser,
... Poultry in Britain, Emphasis in seventies is on marketing, Computer leasing all a-buzz, Spot Position of Sterling, Strike leaflets plea to ...
1972 - Gale Group | TDA
Leila Chebli, Gharbi Abderrazak,
... research will be devoted to the study of buzz marketing, a concept that is in expansion in the ... to the comprehension of the effectiveness of a buzz marketing campaign, to determine its contribution to advertising and ... establish an explicit and a direct connection between buzz marketing and the variables that measure its effectiveness.We ... this present research demonstrates that the effectiveness of buzz marketing will be analyzed through the main objects pursued ...
Tópico(s): Customer Service Quality and Loyalty
2013 - | Journal of Marketing Research and Case Studies
George Cole, Arthur Leathley, Transport Correspondent, Anthony Harris, Tunku Varadarajan, Jon Ashworth, Edward Gorman, Sailing Correspondent, Andrew Pierce, Political Correspondent, John R. Andrews, Chris Ward, Christopher Thomas South Asia Correspondent, Adrian Lee, Grace Bradberry, Rob Hughes, Simon Barnes, Christopher Bowen, Mark Souster, Max Glaskin, Inigo Gilmore, Richard Hobson, Jake Barnes, Philip Howard, Hilary Finch, Michael Binyon, Joanna Bale, Jeremy Kingston, Nicholas Watt, Chief Ireland Correspondent, Carl Mortished, Stewart Tendler, Crime Correspondent, Christine Buckley Industrial Correspondent, Philip Bassett Industrial Editor, Robert Sheehan, Bridge Correspondent, Polly Newton, Political Reporter, Robert Stevens, Master, Guy Clapperton, Michael Binyon, Diplomatic Editor, and Jan Raath, Peter Shore, John O'leary, Education Editor, Raymond Keene Chess Correspondent, Nicholas Booth, Peter Mandelson, Jason Niss?, Stephen Farrell, Robin Young, Alan Hamilton, Jenny MacArthur, Michael Clark, David Hands, Charles Bremner, Katherine Bergen, John Kavanagh, John O'leary, Philip Bassett, Industrial Editor, Michael Binyon Diplomatic Editor, Hubert Picarda, Valerie Elliott Whitehall Editor, Russell Kempson, Marcia McLeod, Daniel McGrory, Paul Durman, Brenda Maddox, Bryan Cassidy, Oliver August and Carol Midgley, Father Times, Anne Ashworth and Caroline Merrell, John Hopkins Golf Correspondent, Francis Bennion, Adam Jones, Clive Parker, Marcus Binney, Raymond Keene, Tunku Varadarajan and Dalya Alberge, Alan Lee, Cricket Correspondent, Emma Wilkins, Alan Wells, Paul Wilkinson, P. H. S, Chris Partridge, Bronwen Maddox, Deborah Brett, Eric Reguly, Richard Owen, Damian Whitworth, Roger Boyes, Nigel Hawkes, Science Editor, Sarah Cunningham, Oliver August, Philip Webster, Political Editor, Oliver Holt, Football Correspondent, John Allison, Geof Wheelwright, Nicolas Walter, Giles Whittell, Philip Webster Political Editor, Nigel Jackson-Stevens, Christopher Walker, Tim Hames, Jeremy Woodhouse, Jill Sherman and Joanna Bale, Srikumar Sen Boxing Correspondent, Gerald Larner, Matthew Parris, P. B. Waterfield, Richard Evans Racing Correspondent, Gavin Hadland, Alan Brewer, Anjana Ahuja, L. L. Blake, Michael Austin, Peter Riddell, Ben MacIntyre, Ray Hatley, John Wilson, Brian Glanville, Jason Cowley, David Sinclair, Simon Jenkins, Fraser Nelson, Martin Waller, Michael Horsnell, Alan Coren, Nigel Powell, Tom Rhodes, Dr Thomas Stuttaford, Lindsay Nicolle, James Christopher, Michael Henderson, Glenys Kinnock, Nicholas Lane, Matthew Bond, Dr Keyboard, Jonathan Mirsky, Christopher Irvine, Christine Buckley, Industrial Correspondent,
... the next hit series, says Giles Whittell Idols Buzz Factor—top New Shows Co-Operative Multiple Display Advertising Items Advertising Telesales Marketing Managers Unhappy inside Camelot The Listener the News ...
1997 - Gale Group | TDA
Muhajir Muhajir, Hajar Mukaromah, Fathudin Fathudin, Kristi Liani Purwanti, Yazid Al Ansori, Mochammad Fahlevi, Siti Rosmayati, Rahman Tanjung, Ratu Hedy Syahidah Budiarti, Rosyadi Rosyadi, Agus Purwanto,
... viral marketing and supply chain performance, the influence buzz marketing and purchase intention, the positive buzz marketing and supply chain performance, and the influence between ... chain performance, there is a positive influence between buzz marketing and purchase intention. There is a positive influence ... a model of the relationship between viral and buzz marketing on purchase intention and supply chain performance and ...
Tópico(s): COVID-19 Pandemic Impacts
2022 - Growing Science | Uncertain Supply Chain Management
Jackson Brwne, Teresa Poole, Frances Gibb, Legal Affairs Correspondent, Miles Kington, William Stephens, Keith Dalton, Frank Johnson, Lucy Hodges Education Correspondent, Simon Barnes, Harry Golombek, Chess Correspondent, Susan Norbury, Cliff Feltham, Michael Stevenson, Ian Murray, John Randle, Olli Kivinen, Stuart Jones Football Correspondent, Mario Modiano, Geoffrey Smith, Gerald Davies, Bernard Levin, Jim Railton, Stephen Taylor, John Ballantine, G. A. C. Grice-Hutchinson, Philip Walling, Thomson Prentice Science Correspondent, John Taylor, Robin Young, Alan Hamilton, F. C. Carpenter, Michael Hamlyn, Diana Geddes, Hugh Clayton, Environment Correspondent, John Enders, Barry Fantoni, Olivia Timbs and Lorraine Fraser, David Watt, Allen Sykes, John Hennessy, Geoffrey Matthews, Jonathan Sale, Anthony Bevins, Political Correspondent, Neil Kelly, Richard Evans, Lobby Reporter, Chris Thau, David Miller, Richard Owen and Frederick Bonnart, Celia Brayfield, Tony Samstag, Philip Webster, Political Reporter, Michael Baily, Transport Editor, Peter Falstrup, David Robinson, Stephen Goodwin Political Staff, John Karter, Peter Davalle, Sue Jones, Christopher Mosey, Colin MacIvor, David Bradshaw, Paul Griffiths, Charles Harrison, Geraldine Norman Sale Room Correspondent, Conrad Voss Bark, Patricia Clough, PHS, Barry Pickthall, Irving Wardle, Joyce Whitehead, John Weatherill, B. J. W. Isaac, Bryan Appleyard, Derek Harris, Industrial Editor, Philip Nicksan, Pat Butcher, Athletics Correspondent, Lucy Hodges and Craig Seton, Christopher Walker, Mandarin, Edward Townsend, Industrial Correspondent, Judith Huntley, Clive White, Paul Newman, Paul Harrison, Colin Hughes, Local Government Correspondent, Michael Hornsby, Michael Seely, Rodger Pannone, Peter Dear and Peter Davalle, Martha Honey San Jose, Tim Jones, Michael Horsnell, John Woodcock, Cricket Correspondent, Derek Harris, Bill Johnstone, Technology Correspondent, Nicholas Timmins, Robert Fisk, Richard Morrison, Nicholas Timmins, Social Services Correspondent, Lee Rodwell, David Hewson Arts Correspondent, Valerie Fitzmaurice, David Young Energy Correspondent, Michael Prest Financial Correspondent, David Hands, Rugby Correspondent, Richard Ford, Philip Webster Political Reporter, Peter Evans, Home Affairs Correspondent, Richard Wigg, Kenneth Fleet Executive Editor,
... heads for success Your Own Business A new buzz for the BES Mr Friday Business to Business Gold Raymond & Co. International Company Sponsorship and Marketing Opportunity Cornwall Substantial Funds Available High Weekly Earnings ...
1986 - Gale Group | TDA
... a movie becomes an enjoyable experience to share, buzz marketing is one such promotional posture that drives audiences to theaters. In order to achieve success with buzz marketing, however, marketers must recognize the role it plays ... overall approach. To that end, this article analyzes buzz marketing as it pertains to six movie differentiation strategies ( ...
Tópico(s): Media Influence and Health
2007 - Elsevier BV | Business Horizons
Chris Peachment, Jeremy Andrews, Victoria McKee, Edward Gorman Irish Affairs Correspondent, Peter Evans Home Affairs Correspondent, Vivien Goldsmith Family Money Editor, Andrew McEwen, Nicholas Wood, Political Correspondent, Gerry Fowler, Chairman, Bryan Nicholson, Chairman, Ron Dearing, Chairman, Patricia Davies, Hazhir Teimourian, Diana Wildman, Andrew Longmore, Neil Bennett, Ivo Tennant, Brian Wenham, John Bell, City Editor, Hilary Finch, Ian Murray, John Lewis Political Staff, Carol Leonard, Richard Streeton, John Tapp, Mario Modiano, James Methuen-Cambell, Lin Zhiying (Counsellor), Margareta Pagano, Colin Narbrough Economics Correspondent, Geoffrey Holroyde, Director, , Robert Adley, Martin Fletcher, Michael Dynes Transport Correspondent, Henry Gee, Jim Railton, Mitchell Platts, Golf Correspondent, Carol Sweetenham, Libby Purves, Peter Waymark, Alan Hamilton, Robin Oakley and Colin Narbrough, Michael McCarthy, Environment Correspondent, Michael Clark, John Young, Charles Bremner, Kynric Lewis, Terence Burlin (Rector) Neil Bixton (Director), B. J. W. Green, Terence Kealey, Sally Watts, Sam KIley, Gavin Bell, John Woodcock, Harry Debelius, Danielle Robinson, Sydney Friskin, Robin Oakley Political Editor, Philip Webster, Chief Political Correspondent, Geoffrey Wheeler, (Michael Phillips), Thomson Prentice, Maritn fletcher, Ian Smith and David Sapsted, Wolfgang Münchau, John Goodbody Toronto, Christopher Goulding, Catherine Sampson, Kerry Gill, John Winward, MacMargolis Rio de Janeiro, Peter Davalle, Alan Lee, Cricket Correspondent, Geoff King, Raymond Keene, Chess Correspondent, John Stokes, Mary Dejevsky, and Charles Bremner, Claud Morris, Liz Gill, Michel Syrett, Richard Evans, Stewart Tendler, Crime Reporter, Lisa O'Kelly, Peter Guilford, Irving Wardle, Roger Boyes, Jeremy Deedes, David Sapsted, Peter Hordern, David Brewerton, Jean M. Allison (Consultant anaesthetist), Patrick Howgill, President, Philip Webster Chief Political Correspondent, Srikumar Sen Boxing Correspondent, Robert Matthews, Technology Correspondent, Matthew Parris, Sarah Jane Checkland Art Market Correspondent, Michael Seely, Keith Blackmore, Mary Dejevsky and Philip Jacobson, Roger Cooke, Secretary, Andrew Lycett, John Lewis, Stephen Pettitt, Christopher Follett, Pat Butcher Athletics Correspondent, Richard Morrison, Jack Bailey, Sam Kiley, Harvey Elliott Air Correspondent, Colin Campbell, Richard Knight, Ian Smith and Robin Stacey, John Twells, Vivien Goldsmith, Family Money Editor, Peter Evans, Home Affairs Correspondent, Mary Dejevsky, Griff Rhys-Jones, Michael Hornsby Agriculture Correspondent,
... its head together Organizational psychology is the latest buzz-word in British business, as Sally Watts discovers British Satellite Broadcasting Kramer Westfield International Marc Woolmer Recruitment Creative Media & Marketing Appointments Appear in… Conoco Ltd. Midland Network Services ...
1989 - Gale Group | TDA
Virgia Aida Handini, Amri Dunan,
... study aims to determine Buzzers' existence and the Buzz Marketing strategy carried out by Buzzers during the 2019 ... a predetermined payment system; 2) In carrying out Buzz marketing, Buzzer has arranged plans to distribute political content. ... accounts to engage in a conversation. Through systematic Buzz marketing planning, political messages that are informative, persuasive, and ...
Tópico(s): Educational Methods and Impacts
2021 - | International Journal Of Science Technology & Management
R Fall, John Huxley, John Coleman, Kenneth McLeish, Barbara Hall, Joan Bakewell, Dido Davies, Mike Graham, Robert Dawson Scott, Sheila Paine, Paul Nelson, Andrew Knight, John Davison, Fran Abrams Education Correspondent, Ubs Phillips, Alexandra Frean, Rob Hughes, John Peter, Larry Adler, Eric Dymock, Nick Eriksen, Jill Hartley, Carmel Mcquaid, Tony Francis, Susan d'Arcy, Danby Bloch, Graham Rose, Roy Porter, Sheridan Morley, Anne Applebaum Warsaw, Diana Wright Personal Finance Editor, Ian anderson, Seatrix Potter, David Smith, G Gil, Humphrey Carpenter, Steve Clarke, Duff Hart-Davis, Marten Julian, Adam Lively, Tom Bullimore, K Flynn, Geordie Greig, Patrick Stoddart, Bryan Apple Yard, Robert Sandall, William Wordsworth, Iain Johnstone, John McKeown, Boris Yeltsin, Irwin Stelzer, Robert Hewison, Mark Ottaway, Mark Trevelyan, John Mortimer, Geordie Greig Arts Correspondent, Martin Roberts Chairman of the Education Committee, The Historical Association, Mike Graham Boston, Bryan Burrough, Douglas Mason, Gareth Daniels, Paul H Nitze, Hugh Canning, Alasdair Reid, Susan Crosland, David Cairns, Marshall Cavendish, Robert Harris, Michael Jones, Caroline Lees, Richard Palmer Environment Correspondent, Nicholson Baker, Godfrey Goldzen, George Perry, John Cassidy, Sue Mott, Robin Marlar, Mark Skipworth, Philip Robinson, R Jenkinson Kington, Paul Bailey, William Gerhardie, Paul Golding, Bernard Cafferty, Suzanne Vega, Gina Kolata, Jon Freeman, Stuart Wavell, Roger Eglin, Paul Donovan, Peter Turnbull, Douglas Brown, Janette Marshall, Dr M Relich, Amit Roy, Nigella Lawson, Peter Lewis, Clive Porter Editor, The Journal of the Cricket Society, Jeff Randall, Leslie Thomas, Michael Woods, Richard Binns, Donald Tyler, David Hughes, Austin MacCurtain, David Leppard, Peter Plant, Arthur Ransome, Johnny Speight, Rufus Olins, Tavleen Singh, Professor Norman Stone, Vicky Jones, John Hopkins, John O'Riordan, Mother Teresa, Christopher Hope, Brian Walden, Christina Lamb, Brian Reading, Karen Taylor, Scott Smedley, Christopher Ward, Sylvia Plath, Kate Saunders, Malcolm Winton, James Wilson, Richard Cook, Chris Lighthown, Diana Wright, Craig Brown, Andrew Lorenz Industrial Editor, Chris Horrie, Stephen Jones, David Owen, Harry Mullan, Norman Lebrecht, Richard Palmer, Digby Anderson, Godfrey Harrison Rabat, Keith Wheatley, Ian Birrell, Dilys Powell, Ben Pimlott, Andrew Hogg, Chris Stephen Bucharest, Norman Stone, Clive Everton, Richard Woods, Louise Branson, Peter Johnson, Frances Rafferty, Maurice Chittenden, Ian Dunning, John Walsh, Alan Barber Convenor, Subhash Chakravarti, David Hughes Chief Political Correspondent, Stephen Haseler, Brian MacArthur, Tiffen Frosen, Andrew Yates, James Blitz, John Helyar, Graham Lees Munich, Mihir Bose, Kenneth Jennings Dean of Gloucester, Susannah Herbert, Simon Callow, Godfrey Smith, Extel Financial, Credit Suisse First Boston, Paul Barker, Tim Symonds, Brian Glanville, Stan Levenson, Valerie Grosvenor Myer, Norman Macrae, Kevin Ryan, Godfrey Golzen, Simon Lee, Andrew Lorenz, Peter de Rosa, Victor Bryant, Andrew Hugg Jonnesburg, Valerie Grove, Chris Lightbown, Jeff Randall City Editor, Marina Vaizey, Hugh Pearman, Richard Caseby, Margaret Park, Angela Long, Lucy Broadbent, Frank Field, David Smith Economics Editor, Penny Perrick, Tony Hetherington, J Shoenberg, Chris Blackhurst, Walter Ellis, Michael Coleman, Joanna Simon, Dr Barnabas Panayioton, Dr K Manis, Rufus Olins Marketing Editor, Boris Schapiro, Peter Stanford,
... Club Air Peregor Travel Multiple Display Advertising Items Buzz Heath's ... image The man with a golden marketing gun Mike Graham on the PR agent who ...
1990 - Gale Group | Sunday Times HA GDA
... of five marketing strategies: word-of-mouth marketing, buzz marketing, event marketing, viral marketing and gamification marketing. In ... mouth marketing proved the most popular, followed by buzz marketing. Participants were least accepting of viral marketing. The ... to build trust with preadolescent users. Event and buzz marketing will then be more effective when applied within ...
Tópico(s): Web and Library Services
2021 - Emerald Publishing Limited | Library Hi Tech
Colin Appleton, John Huxley, Ian Johnstone, Malcolm Brown, Robert Hewlson, Barbara Hall, Will Ellsworth-Jones, Richard Brooks Communications Correspondent, Anthony Clare, Rob Hughes, George Jones Political Correspondent, Chris Tighe, Eric Dymock, Brian Deer Social Affairs Correspondent, James Worth, Sheridan Morley, Diana Wright Personal Finance Editor, Stuart Hayes, Betty Jerman, John Whale, Julian Symons, Frederic Raphael, Susan Grosland, Dalbert Hallenstein, Jason Tomas, Mark Hosenball, Henry Porter, Jane McKerron, Caroline Baker, John Westwell, Iain Johnstone, Frances Williams, Robert Hewison, Mick Brown, Deryk Brown, L J, Cliff Temple, Jane Bird, Judy Steel, Christine Walker, John Witherow, George Armstrong, Gareth Daniels, Tim Glover, Sarah Helm, Angela Taylor, Peter Kemp, Edmund Stevens, David Cairns, Kristin Shay, Anne Jacobs, David Connett, David Blundy, Geoff Whitten, George Perry, Byron Rogers, Robin Marlar, Philip Robinson, Bernard Cafferty, Brian Moynahan, John Hall, Roger Eglin, Woodrow Wyatt, Nigella Lawson, J. K. Morland, Dr. R. Kingswell Medical Director, John Luke, Richard Brooks, Nigel Horne, George Rosie, Anne Jacobs Local Government Correspondent, Tim Rayment, Mazher Mahmood, Tavleen Singh, Nick Gilbert, John Hopkins, Terry Wilkinson, Eric Marsden, Peter Wilsher, Liz Allen, John Whitley, W. H. St John-Brooks, Stephen Pile, James Wilson, Diana Wright, Stephen Jones, John Carlin, Patrick Rowley, Stephen Davis, Rosemary Bailey, Dilys Powell, Brough Scott, Elisabeth Anderson, Victoria Radin, Caroline McGhie, Tony Osman, Norman Stone, Louise Branson, E D, Maurice Chittenden, Iola Smith, Jas Hampton, Tim Blackstone, Sue Summers, Michael Jones Political Editor, Tom Shelley, M. Barker, Mihir Bose, Moyra Ashford, Godfrey Smith, Richard Burnell, John Witherow Defence Correspondent, Sarah Jane Checkland, Kilbracken, Brian Glanville, John Huxley Leisure Editor, Michael Green, Rowena Webster, Will Elisworth-Jones, Bill Wynne-Woodhouse, G. B. Miler, Minette Marrin, Ian Williams, Marina Vaizey, Chris Lightbown, Alexander MacLeod, Margaret Park, George Jones, Peter Ford, Nick Higham, Tony Hetherington, Jaci Stephen, Peter Wilby Education Correspondent, Wil Ellsworth-Jones, John Hallows, Roger Ratcliffe, Jon Connell, Leslie Geddes-Brown, Boris Schapiro, Martin Weitzman,
... Ronay De-cants wine-tasting Aggro for Agran Buzz The stuff of black comedy ... and… Absolute art of marketing Cinema Whatever the fate of the film, the ...
1986 - Gale Group | Sunday Times HA GDA
... talk about a brand, service, product, or idea). Buzz marketing organizations either pay people, or seek volunteers, to ... networks. This article contends that the practice of buzz marketing is usefully framed within the study of everyday ... further claims about the effectiveness and ethics of buzz marketing.
Tópico(s): Consumer Behavior in Brand Consumption and Identification
2006 - SAGE Publishing | Management Communication Quarterly
Don Evans, Jimmy Kent, Jimmy Knapp, Lynne Greenwood, Patrick Master, Barbara Hall, John Davison, Jon Swain, Graig Brown, Peter Gillman, Maurice Kelly, Rob Hughes, John Peter, Pam Barrett, Eric Dymock, Norman MacRae, Jill Hartley, Joanna Duckworth, Danby Bloch, Peter Walters, Neville Hodgkinson Medical Correspondent, John Diamond, Diana Wright Personal Finance Editor, David Gower, John Harding, Sally Payne, Anne Paddock, David Smith, Nick Pitt, Frederic Raphael, Mark Whittet, Cal McCrystal, Mark Hosenball, Denis Hamilton, Edward Welsh, Deborah Moggach, Willy Wicks, Caroline St John-Brooks, Patrick Stoddart, Mario Modiano, Robert Sandall, Susan Marling, Iain Johnstone, John Russell, Christian Jennings, David Brierley, Eddy Shan, Irwin Stelzer, Felicity Thoday, Ivan Fallon, Craig Raine, David Dougill, Stephen Warr, Geordie Greig Arts Correspondent, Joe Irving, Cliff Temple, Penelope Goodwin, Margarette Driscoll, D A Skinner, Susan Crosland, David Cairns, Peter Kemp, Adrianne Blue, Norman Harris, Julia Neuberger, Leslie Barratt, Peter Ustinow, Carol Price, Susan Grossman, Anne Moffat, Robert Harris, Michael Jones, Kate Figes, Peter Millar, Richard Palmer Environment Correspondent, Lisa Marie Craig, Frank Steele, George Perry, John Cassidy, Michael Elton Director General, Sue Mott, Robin Marlar, Philip Robinson, Charlotte Atkins, Bernard Cafferty, Stuart Wavell, Paul Donovan, James Power, Janette Marshall, Amit Roy, Bruce Kent, Michael Heseltine, Jeff Randall, Malcolm Smith, Dr Eric Rose, Paul Driver, James Adams, Clare Colvin, Michael Woods, Boris Schapiro, Ernest Saunders, David Hughes, Frances Duffy, Austin MacCurtain, David Leppard, Tim Rayment, Alan Bond, John Stalker, Elizabeth Grice, Wendy McFadden, Nick Gilbert, Michael Durham, John Hopkins, Ichiro Fujisaki Counsellor, Roy Lancaster, Martin Jacques, Brian Walden, Roger Williams, Peter Millar Central Europe Correspondent, Robin Marter, Iain Gordon, Gareth David, Brian Reading, Dr Martin A Schulman Editor, Kate Saunders, Kate Carr, Richard Cook, Greg Hadfield, Diana Wright, Craig Brown, Andrew Lorenz Industrial Editor, Rosie Boycott, Chris Horrie, Adam Lellor, Tony Dipple, Stephen Jones, Sean Wood, Desmond Shawe-Taylor, Brian Deer, T J Binyon, Geoffrey Van-Hay, Harry Mullan, Meriel McCooey, Andrew Grice, Ivan Hill, Frank Beardow, Christopher Hudson, Hanson, Miranda Seymour, Ian Birrell, Sally Soarnes, Safa Haeri, Dilys Powell, K. E. Mawady, Ben Pimlott, Toby Follett, Andrew Hogg, Brough Scott, Musrat Mir, Alison Beckett, Caroline McGhie, Richard Woods, Gay Doyle, Marion Hume, Lesley Gillilan, Maurice Chittenden, Joy Melville, P Sheehy Chairman, Barrie Penrose, Martyn Bond, David Hughes Chief Political Correspondent, Joan Stewart, Ian Dunning, John Walsh, Brian MacArthur, David Baldwin, Peter Chippindale, Michael Jones Political Editor, Hol Crane, D J Taylor, Jack Straw, Peter Mayle, Mihir Bose, Philip Beresford, Richard Burnell, Sue Thomas, Mark Whitaker, Greg Hadfield Education Correspondent, Peter Hounam Chief Investigative Reporter, Carmel McQuaid, Edward Pearce, Tony Brown, Adrian Dannatt, Simon Jenkins, Godfrey Golzen, Deirdre Fernand, George Steiner, Gareth David Deputy City Editor, Andrew Lorenz, Liam Clarke, Colin Greenland, Sir Peter Baldwin Chairman, Helen Nicoll Director, Clinton Greyn, John Parker, Marina Vaizey, Hugh Pearman, Jeff Randall City Editor, Richard Caseby, Margaret Park, Angela Long, Frank Field, Dorothy Wade, David Smith Economics Editor, Penny Perrick, James Saunders, Tony Hetherington, Paul Peat, Neil MacLean, Alan Lewis, Peter Roebuck, Mark Burton, Joanna Simon, Chris Blackhurst, Terry Lunn, Danny Danzier, Ellis Downes, James Adams Defence Correspondent, Hilary Bristow, Georgina Howell, Mark Wallington,
... British Satelite Broadcasting investment Flixton Finance Brokers Ltd. Buzz Bang ... Emperor Marketing Services Ltd. Regions BBC1 Today's Highlights Pick ...
1989 - Gale Group | Sunday Times HA GDA
Buzz marketing has emerged as a popular, viable adjunct to traditional marketing communication, yet has received little critical ... into the public mind regarding the acceptability of buzz marketing techniques. One hundred thirty‐one participants evaluated scenarios ... campaigns. Respondents classified as moral idealists evaluated live buzz campaigns more negatively than moral relativists. The author discusses the implications of these findings for connected marketing strategies and public policy and offers recommendations for ...
Tópico(s): Psychology of Social Influence
2014 - Wiley | Business Ethics A European Review
Mark Leonard, James Landale, Valerie Riches, Phil Yates, John McNamara, Arthur Leathley, Transport Correspondent, Jon Ashworth, Raymond Snoddy Media Editor, Joanna Hunter, Nick Nuttall Environment Correspondent, Robert Cole, Richard Ellis, Andrew Pierce, Patricia Davies, Zahid Hussain, Tony Patrick, Louise Godfrey and Giulio Sica, Grace Bradberry, Rob Hughes, Sarah Potter, Simon Barnes, Magnus Linklater, Trudy Harris, Bill Colegrave, Mark Souster, Richard Hobson, Sandip Patel, Robert Lea, W. M. O. Moore, David Blunkett, Philip Howard, Adam Mars-Jones, Hilary Finch, Clive Davis, Alexandra Frean Social Affairs Correspondent, Elizabeth Judge, Oliver Holt Football Correspondent, Carl Mortished, Michael Evans, Defence Editor, Nick Nuttall, Environment Correspondent, Raymond Snoddy and Dominic Walsh, David Robinson and Perry Cleveland-Peck, Fraser Nelson, Retail Correspondent, E. Burton, Robert Sheehan, Bridge Correspondent, Joe Joseph, Ivan Klima, Paul Wilkinson, North East Correspondent, Martin Fletcher, Pat Gibson, David McVay, John Bryant, Stewart Tendler Crime Correspondent, Pugh & Way, Dominic Walsh, Margaret Booth, John O'leary, Education Editor, Marina Warner, Raymond Keene Chess Correspondent, Tim Reid, R. J. Lewis, Martin Barrow, David Phillips, Peter Ackroyd, Mark Inglefield, Jenny MacArthur, Robert Bruce, John O'Leary, James Landale Political Correspondent, Helen Rumbelow Medical Reporter, Mike Bradley, Alix Ramsay, Tennis Correspondent, Charles Bremner, Jill Sherman, Whitehall Editor, Catherine Lockwood, Norman Hammond Archaeology Correspondent, Veronica Palmer Director-General, Peter Barnard, David Charter, Caroline Merrell Banking Correspondent, Russell Kempson, Paul Armstrong, Jane Gordon, Sarah Johnson, Paul Durman, Jane Hoyal, Martyn Palmer, Lee Bridges (Director), Barry Millington, Geoffrey Dean, Christopher Martin-Jenkins, Chief Cricket Correspondent, Christina Koning, Stephen Wood, Dalya Alberge, Arts Correspondent, Raymond Keene, Adam Sage, Clive Mathieson, Matt Dickinson, Alastair Ross Goobey, David Orr, Richard Marsh, Carl Mortished, International Business Editor, Melissa Kite, Robin Young and Dominic Kennedy, David Powell, Athletics Correspondent, Richard Owen, Damian Whitworth, Christopher Martin-Jenkins Chief Cricket Correspondent, Sue Amphlett, Gavin Lumsden, Insurance Correspondent, Nigel Hawkes, Science Editor, Nick Hasell, Philip Webster, Political Editor, Robert Cole, City Correspondent, Robert Keys, David Hands Rugby Correspondent, John Balcombe, Steve Amphlett, Andrew Pierce and Tom Baldwin, Dennis Kay, Nick Szczepanik, John Goodbody, Dominic Kennedy, Giles Whittell, Philip Webster, Tom Baldwin, James Landale, Dominic Kennedy and Andrew Pierce, Simon De Bruxelles, Saeed Shah, Tim Hames, Des Dearlove, Linus Gregoriadis, Gerald Larner, Matthew Parris, Chris McGrath, George Caulkin, Russell Jenkins, Peter Riddell, Ian Brodie, Richard Beeston, Antonia Fraser, Philip Webster, Alasdair Murray Economics Correspondent, Fraser Nelson, Michael Binyon, Diplomatic Editor, Rodney Gent, Martin Waller, Michael Horsnell, Chris Ayres, Andrew L. Hector, Ron Hughes, Benedict Nightingale, Alexandra Frean, Social Affairs Correspondent, Frances Gibb, Legal Editor, our City Editor, Richard Morrison, Sam Kiley, James Christopher, Adam Sherwin, Alex O'connell, Susan MacDonald, Michael Evans, Alasdair Murray, Tom Baldwin and Andrew Pierce, Orlando Figes, Fraser Nelson Retail Correspondent, John Bennett, Colin McQuillan, Christopher Irvine, Tony Britton, Russell, Christine Buckley, Industrial Correspondent,
... MANAGEMENTplus Bracknell IT Change Manager Michael Page Sales & Marketing Executive Connections Zundel Ridge The British Board of Film Classification Multiple Display Advertising Items BT F Findus ALTO Interlink Express This game's a buzz Employees are striking back against corporate jargon - by ...
1999 - Gale Group | TDA
Abstract What is the secret to buzz marketing? Buzz marketing is defined as the amplification of initial marketing efforts by third parties through their passive or active influence. This powerful conceptual framework is illustrated in this paper with practical information on how to build the buzz. Copyright © 2004 Henry Stewart Publications Ltd.
Tópico(s): Consumer Behavior in Brand Consumption and Identification
2004 - Wiley | Journal of Consumer Behaviour
Andrew Robson, Amanda Andrews, Gabriele Marcotti, Phil Yates, Andy Bull, Richard Whitehead, DJM, Frances Gibb Legal Editor, Gary Duncan, Henry Von Blumenthal, Barbara Stocking Director, Mark Souster, David Lee, Guenter Verheugen, Clive Handford, Ian Winrow, Philip Howard, David Chater, Jeremy Kingston, Joanna Bale, James Ducker, David Lynch, Robert Gibber Company Secretary, Clive Davis, Alexandra Frean Social Affairs Correspondent, Richard Hobson One-Day Cricket Correspondent, Carol Sarler, Elizabeth Judge, Alex Griffiths, Geoff Brown, Gerald Davies, Joe Joseph, David Sharrock, Joanne Bale, Ben Webster Transport Correspondent, Albert Oates, David McVay, Jane MacArtney, Chris Griggs, Anthony Browne, Amar Abbas, Tom Bawden, Dominic Walsh, Gary Jacob, Hilary Weale, Sir Brian Briscoe Chief Executive, Jill Dupleix, Tim Reid, Angela Jameson Industrial Correspondent, Jane Clarke, Alan Hamilton, Stephen Farrell, David Stephen Director, Jenny MacArthur, Phil Gordon, Keith Pike, Alexandra Blair and David Charter, David Hands, Chris Johnston, Ian MacKinnon, Ron Lewis, David Charter, Tim Teeman, Michael Cole, Russell Kempson, David Rowan, Oliver Kay, Matthew Kitson, Trevor Pateman, Nick Angel, Sarah Vine, Neil Harman, Michael Theodoulou, John Westerby, Patrick Hosking Investment Editor, Mark Avery Director, Rick Broadbent, Mark Henderson Science Correspondent, Rob Wright, Geoffrey Dean, David Watts, Martin Samuel, Raymond Keene, Luke Leitch, John Russell Taylor, Matt Hughes, Christine Buckley Industrial Editor, Kaveh Solhekol, Marcus Binney Architecture Correspondent, Xan Rice, Peter Brooks, Jeremy Page, Chris Campling, Cathy Harris, Mrs Danny Murphy, Helen Nugent, Richard Owen, Mark Adams, Peter Dixon, Stewart Tendler, Owen Slot Chief Sports Reporter, David Hands Rugby Correspondent, Tony Cascarino, Tom Dart, Paul Simons, William Rees-Mogg, Dr. T. D. Adams, David Hoyle, Damian Whiteworth, Jane Shilling, Renata Rubnikowicz, Tim Hames, Ashling O'connor, Anjana Ahuja, George Caulkin, Martin Hellicar, Caitlin Moran, Neil Fisher, Walter Gammie, Thomas Tayler, Peter Riddell, Richard Lioyd Parry Foregin Correspondent, Tim Lankester President, Tony Dawe, David Charter Chief Political Correspondent, Ian Whittell, David Sinclair, Martin Waller, James Jackson, Asitha Rodrigo, Dr Thomas Stuttaford, Stephen Dalton, Stephen Gardiner, Ben Hoyle, David Powell, Richard Dyball, Alyson Rudd, Peter Breakey, Chris Lightbown, Michael Evans, Mark Venables, Alan Lee Racing Correspondent, Alexandra Blair Education Correspondent, Olav Bjortomt, Charles Dickens, Jenny Davey, Peter Klinger, Sam Lister Health Correspondent, Joe Bolger, Raekha Prasad,
... soon, the first Mighty Mouse Olympics; and the Buzz from Baghdad Science ... The Times Disney's marketing menagerie A mouse, a dim bear, a messianic ...
2005 - Gale Group | TDA
Roshan D. Ahuja, Tara Anne Michels, Mary Walker, Mike Weissbuch,
... This study aims to investigate teenagers'perceptions about buzz marketing and the issue of disclosure. Design/methodology/approach ... marketing exchange process when teens are used as buzz agents. Originality/value The paper provides useful information on the marketing exchange process when teens are used as buzz agents.
Tópico(s): Customer Service Quality and Loyalty
2007 - Emerald Publishing Limited | Journal of Consumer Marketing
Andrew Robson, John E. Thornes, Phil Yates, Rosemary Righter, Jon Ashworth, Raymond Snoddy Media Editor, Ian Cobain and Helen Rumbelow, Robert Cole, Steve Keenan, Business Travel Editor, Andrew Pierce, Dave Parratt, DJM, Adam Sherwin Media Reporter, Adrian Barr-Smith and Duncan Calow, Linda Tsang, Mark Frary, Richard Hobson, David Rhys Jones, Dean Keyworth self-employed interlor desiger, Michael Evans Defence Editor, Gary Duncan, Richard Miles and Lea Paterson, Philip Howard, Alex Wade, David Chater, B. P. J. White, Max Boot, Adele Thorpe, Nic Hopkins, Richard Beeston, James Bone and Elaine Monaghan, Elizabeth Judge, David Charter and Michael Evans, Stanley Slaughter, Barbara Hewson, John Bungey, Kevin Eason, Geoff Brown, Amon Cohen, Sam Lister, Joe Joseph, Andrew Norfolk, Ben Webster Transport Correspondent, Malcolm Ginsberg, Jennai Cox Fitness Editor, Dominic Walsh, Steve Bird, Debra Craine, David Hands Rugby Correspondent and Mark Souster, Gareth Chadwick, Dr Jane Collins, Tim Reid, Angela Jameson Industrial Correspondent, Ruth Gledhill Religion Correspondent, Libby Purves, Phoebe Greenwood, Richard Ford Home Correspondent, Martin Montville, Anne Baring, Alan Hamilton, Robin Young, Joan Smith, Peter Nathan, Julia Morrill, Sue Corbett, Nicholas Wapshott and Dominic Kennedy, Roland Watson, Charles Bremner, Ronald Higgins, Helen Rumbelow, T. J. B. Pallister, Ray Eglington, Caroline Merrell Banking Correspondent, Marcus Pailing, Angela Jameson, Anthony Lester, Rebecca Weir, David Rowan, Tony Halpin Education Editor, Daniel McGrory, Oliver Kay, Nicole Swengley, Edward Fennell, Lisa Armstrong, Rick Broadbent, Stephen Burgen, Jill Sherman Whitehall Editor, Gary Slapper, Simon de Bruxelles, John Hopkins Golf Correspondent, Geoffrey Dean, Nic Hopkins and Dan Sabbagh, Elaine Monaghan, Sylvia de Bertodano, Neil Harman Tennis Correspondent, Dan Sabbagh Telecoms Correspondent, Raymond Keene, Matthew Pryor, Christine Buckley Industrial Editor, Tom Baldwin And Melissa Kite, Chris Partridge, Greg Hurst Parliamentary Correspondent, Mark Henderson Science Correspondent and James Doran, Dr Andrew Parker, Imogen Edwards-Jones, Caroline Merrell, Ann Winterton, Chris Campling, Russell Hotten, Richard Gordon, Helen Nugent, Roger Boyes, Jerome Pugmire, Jane Feinmann, Sam Lister, Gabriel Rozenberg and Stewart Tendler, Simon Barnes Chief Sports Writers, Owen Slot Chief Sports Reporter, Mike Mulvihill, John Allison, Joanna Pitman, David Churchill, John Cooper, James Doran, Philip Webster Political Editor, Nigel Hawkes and Stewart Tendler, George Caulkin, Russell Jenkins, Nick Gilles, Alan Lee, Peter Riddell, Ben MacIntyre, Lea Paterson Economics Editor, Michael Gove, Tony Dawe, David Charter Chief Political Correspondent, David Sinclair, Mark Henderson, Martin Waller, Michael Horsnell, Chris Ayres, Sarah Butler, Benedict Nightingale, Linsey McNeill, Bart Daly, Stephen Dalton, Fiona Bawdon, Richard Morrison, Hugh Rifkind, Valerie Grove, Abigail Rayner, Alan Lee Racing Correspondent, Anthony Howard, Jan Raath, Edward Gorman Sailing Correspondent, Patience Wheatcroft, Mark Dunn, Macolm Harper, Director, Christopher Irvine, Cathy Smith, Russell, David Lister Ireland Correspondent,
... the people who thrive on the Fleet Street buzz Law update Maxwell: the spy ... A crackdown on ambush marketing could change the face of the cricket World ...
2003 - Gale Group | TDA
Elaine M. Notarantonio, Charles J. Quigley,
... virtues of their products. The success of the “buzz” marketing approach is linked to the consumer being lured into doing the advertising by spreading the message to others. This study compares students’ responses to a traditional advertising and a buzz approach. Using a factor analysis to identify variables, ...
Tópico(s): Customer Service Quality and Loyalty
2009 - Taylor & Francis | Journal of Promotion Management
Rafiq Mughal, (Reverend) Dudley Paterson, Ian Johnstone, Malcolm Brown, Godfrey Hodgson, Rosemary Righter, Jan Collie, Will Ellsworth-Jones, Pete Ruhemann Press Officer, Jon Swain, Martin Redfern, Frank Barber, Penny Lernoux, John Peter, Stephen Eyres Director, Rob Hughes, Bemard Cafferty, A Sandman, Drew Smith, Elissbeth Dunn, Elisabeth Dunn, Stephen Milligan, Mary Anne Weaver, Marten Julian, Brian Whitaker, Henry Porter, Cal McCrystal, Mark Hosenball, Val Hennessy, Jancis Robinson, Hilaire Gomer, Colin Booth, Denise Winn, Susana Raby, Patrick Stoddart, Henry Kissinger, John Newell, Robert Hewison, Ivan Fallon, Rosemary Howard, John Hall Secretary General, Keith Botsford, David Dougill, James Adams defence correspondent, Cliff Temple, Eric Korn, Jane Bird, Christine Walker, Derek Jewell, Reg Williamson, Lord Zuckerman, Susan Crosland, Francis Pym, Edmund Stevens, John Ballantine, S Jackson, Norman Harris, David Cairns, Toby Moore, Marina Warner, Giles Merritt, Ross Davies, Peter Ackroyd, Lionel Barber, Richard McKenzie, George Perry, Jenny MacArthur, Rose Shepherd, Robin Marlar, Andrew Wiseman, Joyce Hopkirk, Geoffrey Dicks, Tana de Zulueta, Don MacPherson, John Huxley industrial editor, John McEnroe, Ann Boyd, Peter Shearlock, Angela Newing, Jilly Cooper, James Archer author, Brought Scott, Gerald Kaufman, Taveen Singh, Boris Schapiro, Sean French, David Thomas, Brian Jackman, Nick Gilbert, John Hopkins, David Lipsey Economics Editor, John Barnes, Jill Neville, Eric Marsden, Jonathan Raban, Marie-Francoise Golinsky, Christine Verity, Peter Martin, Simon Freeman, Stephen Pile, Brian Holley, Malcolm Winton, Barry Fox, Simon Frith, Diana Wright, Angela Wilkes, Alan Ryan, Stephen Jones, Tony Levene, Norman Lebrecht, Lionel Barber Industrial Correspondent, Melvyn Bragg, Pravda, Robert Harbison, Dilys Powell, David Lipsey, Senator Edward Kennedy, Alan Budd, Oliver Gillie, Oliver Gillie Medical Correspondent, Caroline McGhie, R. W. Johnson, J A May, Dudley Doust, Felix Aprahamian, Neil Lyndon, Peter Wilby, Sue Summers, Barbara Gilgallon, Michael Jones Political Editor, Susan Raven, Deyan Sudjic Architectural Correspondent, Peter Shearlock City Editor, Mihir Bose, Richard Wilkins general secretary, Philip Beresford, Godfrey Smith, Richard Burnell, Cory James, Suzanne Lowry, Paul Barker, Brian Glanville, John Connell, Georgina Howell, Peter Dunn, Colin Clifford, Martin Kettle Home Affairs Editor, Bill Robinson, Sarah Jane, Ian Williams, Marina Vaizey, Leon Brittan home secretary, Senator Larry Pressler, Paul Jetter, W J Murray, David Black, Tony Hetherington, Peter Wilby Education Correspondent, Nigel Dempster, Elvis Costello, James Adams Defence Correspondent, Isabel Hilton, Abdillahi Said Osman Ambassador, Jane Bird Computer Correspondent,
... Advertising Items Bishop Sports and Leisure Ltd. Aquarlur Marketing Limited ... Rising price of 1984 Buzz On the move? Making noises DBS delight Blight ...
1984 - Gale Group | Sunday Times HA GDA
... edge. The study concludes with a discussion of buzz marketing as a complete solution for maintaining competitiveness in ...
Tópico(s): Sport and Mega-Event Impacts
2007 - Emerald Publishing Limited | International Journal of Sports Marketing and Sponsorship
Serge Conein, John Dugdale, Michael Prescott, Thomas Keneally, Philip Marsden, S Webster, David Downing, Matthew Wall, Scott Athorne, Barbara Hall, Nigel Botherway, Martin Narey, Steve Jones, Francois Pienaar, Emma Payne, Rosie Waterhouse, Emma Elliot, Nicholas Rufford, John Peter, Colin Haine, Emma Moore, Amanda Ursell, Lesley White, John Jay, J D, Laura Mercler, Max Glaskin, Nick Rufford, Lee Brown, Frank Whitford, Ivo Tennant, colin Jahoda, David Hinchliffe, Alistair Scott, Susan Bell, Sally Payne, David Smith, Kirstie Hamilton City Editor, Anthony Lawson, Malcolm Whitehead, Melanie Phillips, Nick Pitt, Neil Wormald, E P, Arthur Davies, Andrew Sullivan, Clive Davis, J Arch Getty, Stephen Grey, Mary Wilson, Dylan Jones, V W, Frank Gardner, Leslie Fraser-Mitchell, Jan Battles, Martin James, Simon Wilde, Tom Walker, Anthony Sattin, Iain Johnstone, Robert Winnett, Sir Alex Ferguson, Irwin Stelzer, Jane Moore, Peter Wilson, Roger Anderson, David Dougill, York Membery, Water Ellis, Norman Davies, John Evans, Dominic Tonner, Terry Leahy, Sarah Toyne, Marian Martin, David Hewson, Tania Alexander, Margaret Coles, Jonathon Carr-Brown, Alasdair Reid, Hugh Mcllvanney, Margarette Driscoll, Peter Watson, Jeremy Clarkson, Nigel Williams, David Cairns, Edward Porter, Hugh Canning, Louise Taylor, Estelle Doyle, John Waples Deputy City Editor, Stewart Lee, Lord Palumbo's, Jane Renton, Paul Eddy, Eben Black, Allan McFaul, John Deamer, Denia Wigram, Josh Hammond, Sally Kinness, Andrew Barr, Phil Craigie, Melaine McFadyean, Nick Gardner, Ian Robinson, Reg Staunton, Frederick Kempe, Chris Nowakowski, Hannah Cleaver, John Button, Peter Parker, Phillip Oppenheim, Paul Ham, Sue Evans, Josephine Smit, P Newta, Sue Lawrence, Below, Paul Driver, Boris Schapiro, Michael Woodhead, Maeve Sheehan, John Follain, Steven Downes, Richard Brooks, Shelley Von Strunckel, James Tooley, Christopher Morgan, David Leppard, Angle Buttrose, Edward Costello, Mrs J M Clarke, Alicia Wyllie, Sue Beenstock, Mark Edwards, Kirstie Hamilton, Jeremy Isaacs, Susan Clark, Paul Smyth, John Humphyrs, Steven Pinker, Danny O'Brien, Cliff Richard, Allstair Scott, Michael Heseltine Mp, Michael Winner, Hugo Barnacle, David Cage, Matthew Kalman, Anthony Grayling, Alan Combes, Meurice Chittenden, Sue Reid, Jonathon Green, Anna Pasternak, Raymond Keene, Nigel Sitwell, Cosmo Landesman, Zoe Brennan, Greg Hadfield, Diana Wright, Oleg V Naumov, Andy Knott, Phillips Faber, Andrew Drummond, Stephen Jones, Richard Evans, Nick Cain, Peta Bee, Robbie Cooper, Michael Bartlett, Natalie Graham, Paul Nuki, Caroline Donald, Dominic Rushe, Keith Wheatley, Claire Oldfield, Anna Greening, David Walsh, Name Withheld, A Bergin, Waldemar Januszcak, Jack Grimston, S P, Bryan Appleyard, Colin McDowell, M Smith, Tim Fenton, Stephen Armstrong, Ron Clarke, Caroline Seed's, Christopher Goodwin, Paul Kavanagh, Donovan Winter, John Stirling, Mark Prigg, Nick Harvey, Richard Woods, Nicholas Snowman, Garth Alexander, David Windle, Jeff Bezos, lan McEwan, Kim Fletcher, Maurice Chittenden, Kevin Pratt, Andrew Lorenz Business Editor, Graham Hind, Mark Franchetti, Jonathan Powell, Ray Hutton, Jon Ungoed-Thomas, Jonathan Leake, Tara Palmer-Tomkinson, John Crossland, Michael Sheridan, John Harlow, Peter Clarke, Godfrey Smith, Michael Barber, A B, John Waples, A A Gill, Joanna Owen, Matthew Campbell, Brian Glanville, Denis Walsh, E Hott, Nadine Meisner, Brian Brivati, Darren Evans, F Little, R Mulcahy, Chrissy Iley, Stephen Pettitt, Eva Pascoe, Kevin Goldstein-Jackson, Robert Johnston, Jeremy Langmead, Angie Buttrose, Sally Kinnes, Andrew Lorenz, Naomi Caine, Jane Hardy, Professor Ian Craft, Roger Dobson, Tom Rhodes, John Aizlewood, Chrsitopher Somerville, Nicholas Hellen Media Correspondent, Joe Lovejoy, Rupert Steiner, Valerie Grove, Gordon Brown, Hugh Pearman, Dan Cairns, K Devani, David Parsley, R Kaberry, David Smith Economics Editor, Penny Perrick, Tom Wolfe, Simon Crerar, Peter Roebuck, Bob Dwyer, James Gibb, India Knight, Steve Grant, Sandy Gall, Simon Howard, Danny Danziger, Rupert Halden, Georgina Howell, John Ramwell,
... Attacker struck before in French rail murder case Buzz Continued overleaf Dobson hopes hit by voter list ... Widows Falling star shatters Jospin's grand plan Buzz Scroll names Jesus as sect member Lecreuse Making ...
1999 - Gale Group | Sunday Times HA GDA
... 47, Issue 3 p. 415-454 Regulating Online Buzz Marketing: Untangling a Web of Deceit Robert Sprague, Robert ...
Tópico(s): Corporate Law and Human Rights
2010 - Wiley | American Business Law Journal