Niela Kleinsmith, Jon O'brien President, James Mcgrath, Michael Leo, Bjarte Vandvik Secretary-general, Dr Miguel A. MartÍnez-GonzÁlez Professor, Chris Anderson Editor-in-chief, Yu Yongding Director-general, Lloyd Trufelman,
... The challenge of AIDS Refugee status Subscribing to freemium China and the IMF Plane spotting A rush ...
2009 - Gale Group | The Economist
Kevin Boudreau, Lars Bo Jeppesen, Milan Miric,
Abstract Research Summary “Freemium” product strategies—where a free basic version of a product is offered alongside a full “premium” paid version—are ... there is limited empirical evidence of how using freemium strategies impacts firm revenues. We empirically investigate how ... App Store influenced product sales of firms using freemium strategies, contrasting the impacts on both market leaders ... with respect to followers. However, in settings where freemium strategies were used, network effects greatly amplified the ...
Tópico(s): Innovation Diffusion and Forecasting
2021 - Wiley | Strategic Management Journal
Jhanghiz Syahrivar, Chairy Chairy, Ignatius Darma Juwono, Tamás Gyulavári,
... of indulgence good is “virtual” goods featured in freemium games, one of the most important platforms for online retailing. The freemium business model becomes popular amid the growth of ... the factors that influence the intention to play freemium games and purchase in-game virtual goods, as ... indulgence, social interaction, competition, the intention to play freemium games and the intention to pay for virtual ... a positive predictor of the intention to play freemium games, (3) there is a mediation effect of ...
Tópico(s): Financial Literacy and Behavior
2021 - Emerald Publishing Limited | International Journal of Retail & Distribution Management
Juho Hamari, Nicolai Hanner, Jonna Koivisto,
Freemium has become de facto business model for games and many other online services. We investigate how ... value is associated with their intention to use freemium services and to purchase premium content. We employ ... an online survey (N=869) among players of freemium/free-to-play games. Firstly, we find support ... indicating that the higher the enjoyment of the freemium service, the lower the intentions to purchase premium ... Secondly, social value is found to positively affect freemium use and premium purchases. Thirdly, the quality of ...
Tópico(s): Technology Adoption and User Behaviour
2019 - Elsevier BV | International Journal of Information Management
Anna B. Holm, Franziska Günzel-Jensen,
... highlight the key points for succeeding with the freemium business model in online digital business from a strategic point of view. The freemium business model has recently become one of the ... still have a limited understanding of why some freemium business models become successful and sustainable while others ... either succeeded or failed to develop a sustainable freemium model. These are LinkedIn, Spotify, Box, Eventbrite, Chargify, ... key strategic choices that enable and support successful freemium business model execution in an online digital business. ...
Tópico(s): Sharing Economy and Platforms
2017 - Emerald Publishing Limited | Journal of Business Strategy
Purpose – In recent years, the freemium model is popular with online users in internet markets. Regarding operation, the characteristics of the freemium business model are the focus of all websites ... on the development of the dimensions of the freemium business model and validation of measurement. Hence, the ... into the development of the dimensions of the freemium business model and validate the measurement. Design/methodology/ ... observations, this study reorganizes the characteristics of the freemium business model and develops dimensions and items of ...
Tópico(s): Digital Platforms and Economics
2016 - Emerald Publishing Limited | Internet Research
Abstract Research Summary Freemium products require widespread diffusion for their success. One way to do this is by incorporating social features (e.g., ... a double‐edged sword: When demand potential for freemium products is large, social features can significantly boost ... Findings contribute to our understanding of network effects, freemium strategies, and superstar products in platform markets. Managerial Summary Freemium has become a popular business model among firms competing on digital platforms. Freemium products require widespread diffusion because most consumers do ...
Tópico(s): Technology Adoption and User Behaviour
2021 - Wiley | Strategic Management Journal
Zhiyong Li, Guofang Nan, Minqiang Li,
... services, adopt either an advertising strategy or a freemium strategy. Thus, four strategy combinations that include two ... platforms use either an advertising strategy or a freemium strategy and two strategic complement cases in which ... strategies are possible. We find that the advertising (freemium) strategy is dominant for each platform when its ... equilibria in which both platforms adopt advertising and freemium strategies coexist, while the former one derives more ... which platforms use an advertising strategy or a freemium strategy simultaneously. Interestingly, we find if the strength ...
Tópico(s): Game Theory and Applications
2018 - Institute of Electrical and Electronics Engineers | IEEE Transactions on Engineering Management
... to‐pay. I develop theory on how the freemium business model competes with the premium business model ... market for digital PC games. Results show that freemium games are played less and generate less revenues ... items is associated with higher revenues. Managerial Summary: Freemium business models are increasingly prevalent in the digital economy, yet very little is known about how freemium affects consumers' perceptions of value and their willingness‐ ... pay. In this article, I study how the freemium business model competes with the premium business model ...
Tópico(s): Technology Adoption and User Behaviour
2017 - Wiley | Strategic Entrepreneurship Journal
Juho Hamari, Nicolai Hanner, Jonna Koivisto,
During the last decade, the “freemium” business model has spread into a variety of services especially online. However, service developers have faced a dilemma of balancing between ... quality predicts customers’ willingness to continue using the freemium services and to purchase premium content. User responses were gathered from freemium services (free-to-play games) (N = 869). The ... positively predict the intentions to continue using the freemium service, they do directly predict why people would ... e. the effect of perceived quality of a freemium service on premium purchases is mediated by use ...
Tópico(s): Digital Games and Media
2016 - Elsevier BV | International Journal of Information Management
Savannah Wei Shi, Mu Xia, Yun Huang,
... with user past performance, drives purchase propensity in freemium social games online. Two essential elements of freemium social games are (1) social dynamics—users can perform various levels of social interactions, and (2) freemium setting—users can play fully functional games for ... experience. The key to success of such flexible freemium games is to encourage users to make continued, ... enjoy the product for free. Using an online freemium social game data set, the authors find that ... study proposes several design and targeting strategies for freemium social games and other businesses adopting a similar ...
Tópico(s): Digital Games and Media
2015 - Taylor & Francis | International Journal of Electronic Commerce
Philipp Brüggemann, Nina Lehmann‐Zschunke,
... In light of increasing digitization and monetization, the freemium pricing model is being used more and more ... competition and rising costs to attract new users, freemium platform providers need to know how to reduce ... data over a 5-year period from a freemium platform on sport and breeding horses. We find ... increasing platform-specific content reduces termination rates. Furthermore, freemium providers should pay special attention to the interaction ... last logins, the higher the termination rate. For freemium providers this finding leads to a dilemma. In ...
Tópico(s): Digital Marketing and Social Media
2023 - Palgrave Macmillan | Journal of Marketing Analytics
Guofang Nan, Dan Wu, Mingjang Li, Yong Tan,
Information goods providers adopt freemium strategies to reduce consumer uncertainty and combat piracy. However, offering a free version can cannibalize the demand for the premium ... explore the conditions under which firms should adopt freemium strategies in the presence of piracy. We employ ... examine optimal pricing and the feasibility of a freemium strategy. Our results show that a higher piracy ... not offering a free version) weakly dominates the freemium strategy. In contrast, when the quality perception increment ...
Tópico(s): Media Influence and Politics
2018 - Association for Information Systems | Journal of the Association for Information Systems
Gergana Georgieva, Sylvester Arnab, Margarida Roméro, Sara de Freitas,
... transposed into the SG sector, focusing on the freemium business model. We analyse the freemium business models in relation to four components: value ... the four components of the free trial and freemium model and their transposition to the SG sector. ... include the opportunity to transpose the casual games freemium business model into the SG sector in order ...
Tópico(s): Gambling Behavior and Treatments
2015 - Elsevier BV | Entertainment Computing
Thomas Niemand, Robert Mai, Sascha Kraus,
... digital world, many firms struggle in employing a freemium business model (simultaneously offering restricted free options and ... mode of decision making. When being confronted with freemium offers, users are expected to rely on different ... implications. This study identifies two central intuitions about freemium offers: a free mentality (the tendency to intuitively ... both opposing intuitions shapes user's response to freemium offers thereby providing a lever to tackle the ...
Tópico(s): Consumer Market Behavior and Pricing
2019 - Wiley | Psychology and Marketing
... details of new age digital business using a freemium business model. Design/methodology/approach Study of the ... revenues, customer base, share price, ranks. Uses of freemium business model to hold on to existing customers ... innovation strategy before deciding whether to opt the freemium business model or not. Retaining the existing user ... new users are the founding stone of the freemium business model. So, the value offerings have to ... mapping in order to run a business with freemium model.
Tópico(s): Digital Platforms and Economics
2019 - Emerald Publishing Limited | Journal of Management Development
Franziska Günzel-Jensen, Anna B. Holm,
In e-business freemium business models have become legitimate. However, current research provides little insight on how the free and premium offering should ... market exploitation. We find that various forms of freemium business models are employed through the initial life- ... error, learning, exploration, legitimization and resource acquisition. A freemium business model can also serve as a nascent ... the many-sidedness of the component 'free' in freemium business models. Free users are of importance for ...
Tópico(s): FinTech, Crowdfunding, Digital Finance
2015 - Wyższa Szkoła Biznesu – National-Louis University | Journal of Entrepreneurship Management and Innovation
... a subscription fee. The discussion topics include the freemium marketing strategy, the life cycle of upgrades in freemium companies, and the six questions that new business enterprises should explore when considering the freemium model. The article mentions how four companies including ... com newspaper and Dropbox cloud storage use the freemium model.
Tópico(s): Digital Marketing and Social Media
2014 - Harvard Business Publishing | Harvard business review
Charles Zhechao Liu, Yoris A. Au, Hoon Choi,
This paper examines the effect of the freemium strategy on Google Play, an online marketplace for Android mobile applications. By analyzing a large panel data set consisting of 711 ranked mobile apps, we found that the freemium strategy is positively associated with increased sales of ... before purchase. These findings extend understanding of the freemium business model to include a market characterized by simultaneous intramarket competition for both the freemium and paid products and demonstrate how such dynamics ...
Tópico(s): Consumer Market Behavior and Pricing
2014 - Taylor & Francis | Journal of Management Information Systems
We examine how freemium platforms can design social referral programs to encourage growth and engagement without sacrificing revenue. On the one hand, social ... assess the effects of adding referrals programs to freemium platforms and changing the referral requirements on users’ ... platform. We find that introducing referral programs in freemium platforms can significantly contribute to increasing the number ...
Tópico(s): Sharing Economy and Platforms
2022 - Institute for Operations Research and the Management Sciences | Management Science
Tessa Eagle, Aman Mehrotra, Aayush Sharma, Alex Zuniga, Steve Whittaker,
... of mobile apps addressing mental health that adopt 'freemium' charging models offering complex combinations of free and ... We explore potentially negative outcomes of deploying such freemium designs to vulnerable MH populations. We assess outcomes ... framework identifying three types of negative outcomes for freemium deployments: first vulnerable users currently experiencing crises may ...
Tópico(s): Mental Health Research Topics
2022 - Association for Computing Machinery | Proceedings of the ACM on Human-Computer Interaction
... scale Norwegian game companies: an indie company, a freemium company and a premium company. The aim is ... virtue ethics, and utilitarianism. The informants believe that freemium models and free games have made the computer ... monetisation varies between companies, most distinctly between the freemium company and the two others. Informants from the freemium company downplay ethical responsibilities, with reference to the ...
Tópico(s): Gambling Behavior and Treatments
2021 - SAGE Publishing | Games and Culture
... an ad-free premium service (i.e., a freemium business model). Freemium platforms encounter a trade-off between increasing the ... the ad-sponsored revenues. I characterize how the freemium platforms should segment their users into basic and ...
Tópico(s): ICT Impact and Policies
2019 - Elsevier BV | Information Economics and Policy
Xian Gu, P.K. Kannan, Liye Ma,
The success of a freemium model depends on the number of customers who purchase the premium version in the presence of the free version. The ... cases because of the conceptual nuances in a freemium context. The authors conduct a randomized field experiment ... setting, a significant contribution not only in the freemium context but also to the product line literature.
Tópico(s): Innovation Diffusion and Forecasting
2018 - SAGE Publishing | Journal of Marketing
Julian Runge, Stefan Wagner, Jörg Claussen, Daniel Klapper,
Firms commonly run field experiments to improve their freemium pricing schemes. However, they often lack a framework ... fill this gap by structuring existing knowledge on freemium pricing into a stylized framework. We apply the ... field experiment that contrasts three variations of a freemium pricing scheme and comprises about 300,000 users ...
Tópico(s): Media Influence and Politics
2016 - RELX Group (Netherlands) | SSRN Electronic Journal
Produção Nacional
Revisado por pares
Wagner Júnior Ladeira, Fernando Oliveira Santini, Cláudio Hoffmann Sampaio, Clécio Falcão Araújo,
Purpose In specifically examining uses of freemium applications for children, this study aims to investigate the effects on user well-being after the experiential value by examining the influence ... of contextual variables associated with media exposure during freemium game use. Design/methodology/approach The study is ... on a survey of children who had downloaded freemium games on their smartphones. A total of 410 ...
Tópico(s): Digital Marketing and Social Media
2016 - Emerald Publishing Limited | Young Consumers Insight and Ideas for Responsible Marketers
... paper describes gamification, virality and retention in the freemium educational online platform with 40,000 users as ... is proposed as the metrics of the overall freemium system performance in terms of the user base ... to-peer online language training platform, which utilizes freemium business model. Key system metrics are derived to ... to venture capitalists as a method to assess freemium projects.
Tópico(s): Technology Adoption and User Behaviour
2015 - Science and Information Organization | International Journal of Advanced Computer Science and Applications
Davide Semenzin, Edwin Meulendijks, Wilbert Seele, Christoph Wagner, Sjaak Brinkkemper,
As the freemium business models is becoming a prominent success in the online software market, companies are challenged with the question of how to design freemium pricing schemata. This study investigates 17 freemium companies to help understand which features should be ...
Tópico(s): Open Source Software Innovations
2012 - Springer Science+Business Media | Lecture notes in business information processing
Chenhui Guo, Xi Chen, Paulo Góes, Cheng Zhang,
... in digital businesses is the adoption of the freemium model, in which premium features are provided along ... spending time and spending money in a digital freemium environment. We uncovered spending time has a more ... network measures moderates multiplex social influence. Because the freemium model proliferates in many online environments, the current ... social influence in the operations of businesses with freemium models.
Tópico(s): Digital Marketing and Social Media
2021 - Elsevier BV | Decision Support Systems
Rizshad Abdillah Ericska, Liza Agustina Maureen Nelloh, Sasotya Pratama,
... Indonesia. This study presents UTAUT Model for the freemium mobile games in Indonesia during the pandemic. A ... of purchase intention and behavioural use for the freemium business model in Indonesia. Surprisingly, the social effect ...
Tópico(s): Customer Service Quality and Loyalty
2022 - Elsevier BV | Procedia Computer Science