Produção Nacional
Paulo Henrique Pinho de Oliveira, Isabela Peçanha Gois, Maria Clara Bravo Goldstein,
... ferramenta de análise de fluxo de vendas, o Funil de Vendas. A análise foi realizada a partir de dados ...
Tópico(s): Business and Management Studies
2018 - UNIVERSIDADE VALE DO RIO VERDE | Revista da Universidade Vale do Rio Verde
Produção Nacional
Diego Pontiá Guimarães, Henrique Hamerski, Felipe Tessarolo,
... as características do inbound marketing, o uso do funil de vendas e a análise da campanha realiza pelo SEBRAE/ ...
Tópico(s): Business and Management Studies
2019 - | Temática
Cristiane Gontijo Araujo, Juliana Maria Magalh�ães Christino,
This study aimed to prove if the practice of Inbound Marketing, anchored in the Digital Content Marketing strategy and its respective online media campaigns, influenced the stage change from a qualified lead to a sales opportunity in a B2B funnel over time. The data comprised the period between March 2018 and February 2020 and were analyzed using Cox Regression, as it is a suitable method for explaining the influence of independent variables on the occurrence of an event over time. Each conversion ...
Tópico(s): Business and Management Studies
2023 - | Prisma Com