Pedro Lucas de Resende Melo, Tales Andreassi, Moacir de Miranda Oliveira, Felipe Mendes Borini,
... two important franchising food chains in Brazil: the Giraffas and the Trendfoods Group. Brazil presents revenues of ... of Operations (Trendfoods) and the Director of Planning (Giraffas). The results reveal: The franchisor's professionalization, better- ... franchisor-franchisee relationship, in the case of the Giraffas, it was possible to observe the weight of ... model is questionable, in the case of the Giraffas, it was evidenced that the chain is preoccupied ... of the innovations. Knowledge management, both at the Giraffas chain and the Trendfoods Group, the circle of ...
Tópico(s): Business and Management Studies
2013 - Globeedu Group | International journal of management
Produção Nacional
Revisado por pares
... digital feitas pela rede brasileira de fast-food Giraffas nas quais o uso de memes constituiu a ...
Tópico(s): Cultural, Media, and Literary Studies
2016 - School of Communications and Arts of the University of São Paulo | Signos do Consumo
Produção Nacional
Marcos Machado, Marcos Cortez Campomar, Carlos Eduardo Lourenço,
... for all cultures and markets, the second one (Giraffas) opted to a different positioning in international markets. ...
Tópico(s): International Business and FDI
2019 - Springer International Publishing | Developments in marketing science: proceedings of the Academy of Marketing Science
Gleiciane Rolin de Oliveira, Beatriz Silva Goes,
... as marcas McDonald's, Bob’s, Burger King, Giraffas e Philips Walita e o caso da Friboi ...
Tópico(s): Digital Communication and Language
2018 - School of Communications and Arts of the University of São Paulo | Anagrama