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Giles Smith, Richard Mabey, Andrew Robson, Peter Goodchild, George Melville-Jackson, Owen Slot ChielSports Reporter, Christina Hardyment, Jon Ashworth, Richard Whitehead, Robert Cole, Anne Spackman, Grace Bradberry, John Vincent, Jane MacQuitty, Alexandra Blair, Tim De Lisle, Alastair Hook, Robert Thicknesse, David Rhys Jones, Lee Lewis, Ivo Tennant, Philip Howard, Hannah Betts, Rodney E. B. Atkinson, Carol Midgley, Elizabeth judge, Michael Binyon, Julian McMahon, Dylan Walsh, Joely Richardson, John Hensiey, James Bone, Rachel Campbell-Johnston, Dominic Wells, Denis O'Donoghue, Clive Davis, Patricia Hewitt, Richard Hobson One-Day Cricket Correspondent, Alison Kervin, Sam Marlowe, Kevin Eason Formula One Correspondent, Stephen Farrell Michael Evans and Daniel McGrory, Geoff Brown, Clare Stewart, Joe Joseph, Giles Coren, Michael Hornsnell, Alastair Campbell, John Burnside, Antonia Senior, Mike Allott, Joe Morgan and Alex Hawkes, Nancy Durrant, Valerie Elliott Countryside Editor, Mark Griffiths, A. C. Grayling, John Clarke, Howard Davies, Anne Spackman Property Editor, Donald Hutera, Barry Norman, Stewart Tendler Crime Correspondent, Hasan Abdin, Alyson Rudd Steers, Anthony Browne, Dominic Walsh, Steve Bird, Ruth Gledhill, Debra Craine, Dan Sabbagh and Angela Jameson, Natasha Kaplinsky and James Cracknell, John Sutherland, Daniel Finkelstein, Lawrence James, Ruth Gledhill Religion Correspondent, Dalya Alberge Arts Correspondent, Dan Sabbagh, Jonathan Gornall, Jane Clarke, Nick MacAulay, Robert Harris, Royal Botanic Gardens, Kew, Jo Morris, Harry Benson, Robin Matthews, Andrew Robinson, Doug Bradley, Hannah Betts Mitch Jenkins, Doctor Copperfield, Roland Watson, Tina Gaudoin, Charles Bremner, Ron Lewis, Martin Symington, Owen Slot Chief Sports reporter, Judy Lee, M. A. McDonald, Denise Leigh, Jonathan Sacks, Tim Teeman, Caroline Merrell Banking Correspondent, Maueen Morris, Ian Olson, Arwa Haider, Hugh Peate, Russell Kempson, Peter Paphides, David Rowan, Nigel Williamson, Ed Potton, Stephen Farrel, Oliver Kay, Carola Long, Stephen Anderton, David Lister, Mark Atherton, John Westerby, Rick Broadbent, Patrick Hosking Investment Editor, Tom Baldwin, Burgess, Morgan Falconer, Chris Power, Christopher Martin-Jenkins, Simon de Bruxelles, John Hopkins Golf Correspondent, Rob Wright, Christina Koning, Magnus Grimond, Sarah Turner, Lisa Stansfield, Benjamin Fry, Adam Sage, Suzi Godson, Kate Saunders, Simon de Bruxelles and Andrew Norfolk, Lewis Smith, Matthew Pryor, Rick Reilly America's No 1 Sports Writer, Gordon Ramsay, Christine Buckley Industrial Editor, Urban Plot, Charlotte Hawkins, Desmond Morris, Anne K. Matthews, Neville Scott, Mick Hume, Martin Waller Personal Investor, Peter Dixon, Chloë Bryan-Brown, jenny Davey, James Naughtie, John Atkinson, David Hands Rugby Correspondent, Adam Fresco, Alan Franks John Angerson, Michelle Henery, Nigel Kendall, Nick Szczepanik, Vinny Lee Ray Main, Andrew Martin, Jonathan Clayton, Robert Crampton, Michael Mann, Craig Lord, Alex Hawkers, Ashling O'connor, Matthew Parris, Sophie Kirkham, Amanda Craig, Doug McKinlay, Jonathan Rendall, Sam McKnight, Caitlin Moran, Sheila Keating, Thomas McCarthy, Iain Finlayson, Ben MacIntyre, Jeremy Hart, Richard Beeston, David Charter Chief Political Correspondent, Philip Webster, Alison Gibson, Simon Cormpton, David Sinclair, John Lewis, Anne Ashworth Personal Finance Editor, Annabelle Thorpe, John Naish, Mark Henderson, Michael Horsnell, James Jackson, Carl Mortished International Business Editor, Mark Baldwin, Laura Peek, Sarah Butler, Benedict Nightingale, Darian Leader, Dr Thomas Stuttaford, Jill Crawshaw, Stephen Dalton, Martyn Palmer Carl Sutton, Paul Connolly, Tom Chesshyre, James Christopher, Adam Fresco and Daniel McGrory, Amy Franks, Abigail Rayner, Claire Salisbury, Alan Lee Racing Correspondent, Alexandra Blair Education Correspondent, Owen Slot, Cath Urquhart Travel Editor, Alessi's Architects, Frances Barber, Michael Bullock, Peter Klinger, Anthony Browne and Rory Watson, Christopher Irvine, Irma Kurtz, Chloe Bryan-Brown, Ian Watson, Richard Hobson and Pat Gibson,

... 76 Zoologist and Writer The next Big Thing In-Game Advertising Trendsurfing David Rowan Someone's Got to Do ...

2004 - Gale Group | TDA

Artigo Revisado por pares

Seung-Chul Yoo, Matthew S. Eastin,

... that game. To examine the effects of contextual advertising in games, the present article affords two independent experiments investigating ... establish brand awareness and increase positive brand perceptions in contextual advertising using games.

Tópico(s): Consumer Behavior

2016 - Taylor & Francis | Journal of Marketing Communications

Jornais Acesso aberto

Giles Smith, Andrew Robson, Tony Raven, Andrew Pierce, Zahid Hussain, PH, Frances Gibb Legal Editor, Jane MacQuitty, Peter Lansley, Duncan Grey, Paul Hoggart, Max King, Tom Gard, Martin Richards, Stephen Bayley, Godfrey Wood, Ivo Tennant, Michael Evans Defence Editor, Philip Howard, Carol Midgley, Lucia Van der Post, Christine Seib, David Chater, Steve Keenan Deputy Travel Editor, James Ducker, Rachel Campbell-Johnston, Clive Davis, Kate Reardon, Elizabeth Judge, Lynne Truss, Carl Mortished, Patience Wheatcroft, Business Editor, Sam Marlowe, Louis Le Bailly, Allen Carr, James Hider, Ask Aggie, Raymond Snoddy, Philippe Petit, Giles Coren, Andrew Norfolk, Hugh Archibald, Antonia Senior, Dr Copperfield, Robert Blood, Mark Griffiths, Valerie Elliott Countryside Editor, David McVay, Jo Bale, Vinny Lee, Rob Cassy, Victoria Rosenberg, Katherine Swift, Peter Crosland, Steve Bird, Miranda Eeles, Michael Theodoulou and Daniel McGrory, Debra Craine, Jim McCue, Gary Jacob, Ianin Finlayson, Joe Morgan, Christopher Bell, Patrick Barlow, Jonat-Ian Margous, Richard Ford Home Correspondent, Jo Morris, Robin Young, Nicholas Roe, Oliver Wright Health Correspondent, Doug MacLeod, James Delingpole, Rose Shepherd, Doug Sager, Richard Lloyd Parry, David Hands, Adam LeBor, David Alexander, Genevieve Fox, Nicholas Wapshott, Caroline Merrell Banking Correspondent, Derwent May, Jacob Epstein, Russell Kempson, Graham Dunber, John Nalsh, David Rowan, Mary Gold, Cathy Ranson, Norman Giller, Liz Jensen, Michael Dynes Africa Correspondent, Gavin Bell, Stephen Anderton, Amber Cowan, Jonah Goldberg, Michael Theodoulou, Rick Broadbent, Henri Llewelyn-Davies, Mark Henderson Science Correspondent, Sam Coates, Chris Power, Alan Garner, Geoffrey Dean, Rob Wright, Elaine Monaghan, Laura Peek and Michelle Henery, Nick Barlay, Brian P. Moss, Miranda Eeles, Raymond Keene, Adam Sage, Richard Miles Investment Editor, Lin Henry Greathead, Kal Ho Na Ho, Gordon Ramsay, Alexander Dall, Rosemary Bennett Deputy Political Editor, Greg Hurst Parliamentary Correspondent, Paula Hawkins Deputy Personal Finance Editor, Xan Rice, Peta Bee, Chris Campling, Russell Hotten, David Blundell, Roger Boyes, Terry Hughes Reviving the Community, Oliver August, Nick Hasell, Philosopher A. C. Graling, David Hands Rugby Correspondent, Tom Dart, Julian Muscat, David Tang, Anna Frame, Nick Szczepanik, James Doran, James Collard Spiros Politis, Robert Crampton, R. D. Blumenfeld, Jeremy Cross, Mel Webb, Craig Lord, Mike Brewer, Matthew Parris, Virginia Blackburn, William Boyd, George Caulkin, Amanda Craig, Glen Owen Education Correspondent, Caitlin Moran, Alan Lee, Antonla Senior and Nic Hopkins, Ben MacIntyre, Helen Pridham, Charlotte Bailey, Brian Glanville, Adrienne Cleary Pulling Strings, John Graham-Hart, Richard Miles, David Sinclair, Kieran Falconer, Mark Henderson, Martin Waller, Ron Galella, Mike Kelly, Laura Peek, Nigel Hawkes Health Editor, Benedict Nightingale, Thomas Mann, Apex, Richad Mabey, Marianne Curphey, Jill Crawshaw, Stephen Dalton, Kate Battersby, Jonathan Meades, Leo Lewis, David Powell, Alyson Rudd, Bill Edgar, Tom Chesshyre, Roger Savage, James Christopher, Adam Sherwin, Lucy Broadbent, Jamie Speight, Mark Venables, Alan Lee Racing Correspondent, Owen Slot, Norma Appleton, Jenny Davey, Chloe Bryan-Brown, Mark Wallington,

... Times Japanese industrialists poised to crack the biggest game in town Advertising's doomsayer predicts new golden age Brand value ...

2003 - Gale Group | TDA

Revisão Revisado por pares

Gunwoo Yoon,

Over the past decade, persuasive games (advergaming) and advertising in games (in-game advertising [IGA]) have been two types ... and explore the current state of research on advertising in digital games. Specifically, we employ bibliographic coupling and co-citation ...

Tópico(s): Impact of Technology on Adolescents

2019 - Taylor & Francis | Journal of Interactive Advertising

Artigo Acesso aberto Revisado por pares

Zeph M. C. van Berlo, Eva A. van Reijmersdal, Martin Waiguny,

... often used theories explaining the persuasive effects of advertising in games (in-game advertising) and through games (advergames) and discuss the main ...

Tópico(s): Digital Marketing and Social Media

2022 - Taylor & Francis | International Journal of Advertising

Artigo Acesso aberto Revisado por pares

Shana Verberckmoes, Karolien Poels, Nathalie Dens, Laura Herrewijn, Patrick De Pelsmacker,

... in-game ad and the game environment) of in-game advertising (IGA) in fantasy games affects both players' attitude towards the IGA and ...

Tópico(s): Digital

2016 - Elsevier BV | Computers in Human Behavior

Jornais Acesso aberto

Francis Burdett, T. G., J. B., Eleanor, Arthur Parsey, T., James Neele, C. J. A., Grevile Brooke, Tom Bowling, James Mann,

... Lists List of Persons Licensed to Deal in Game in… Multiple Classified Advertising Items Mr. Colburn Mr. Bentley A History of ...

1837 - Gale Group | Sunday Times HA GDA

Artigo Revisado por pares

Shaokun Fan, Kunpeng Zhang, Zhe Zhang, Chenyan Gu, Dong Zhu, Ya Ping Chang, Ching‐Jui Keng, Chien-Hua Pao, Hui‐Ying Ting, Nai-Yun Chang,

... a distinctive and appropriate category of research on advertising in digital games [Terlutter & Capella 2013]. It is similar to advertising ... placed in other digital games.Current research on advertising in digital games has focused on in-game advertising and advergames [ ... fast-growing popularity, only scarce attention devoted to advertising in social games [Terlutter & Capella 2013; Rozendaal et al. 2013; Okazaki & ...

Tópico(s): Digital

2015 - | Journal of electronic commerce research

Jornais Acesso aberto

Francis Burdett, T. G., J. B., Eleanor, Arthur Parsey, T., James Neele, C. J. A., Grevile Brooke, Tom Bowling, James Mann,

... Lists List of Persons Licensed to Deal in Game in… Multiple Classified Advertising Items Mr. Colburn Mr. Bentley A History of ...

1837 - Gale Group | Sunday Times HA GDA

Artigo Acesso aberto Revisado por pares

Olli Raatikainen,

... theoretical model for measuring and analyzing dynamic in-game advertising in 3D digital games. The study is explorative in ... based on one or more existing theories. Dynamic in-game advertising can be implemented in a 3D digital game without harming the gameplay experience, while still being ...

Tópico(s): Digital

2012 - De Gruyter Open | Nordicom review/NORDICOM review

Artigo Revisado por pares

Ralf Terlutter, Michael L. Capella,

... study presents a framework for the analysis of advertising in digital games. It reviews literature on in-game advertising, advergames ... Directions for future research in the area of advertising in digital games are provided. Acknowledgments Ralf Terlutter (PhD, Saarland University, ...

Tópico(s): Digital Marketing and Social Media

2013 - Taylor & Francis | Journal of Advertising

Jornais Acesso aberto

J. J. R. Trethowan, Peter Brinson, John Henderson, Clarence Elliott, Richard Buckle, Elizabeth Nicholas, William Rees-Mogg Political and Economic Editor of The Sunday Times, Gudrun Tempel, Ian Peebles, James Margach Political Correspondent of The Sunday Times, J. W. Lambert, (Mrs.) J. Tait, Antony Terry, Gavin Lyall, Andrew Sheridan-May, Leonard Schapiro, Richard Kellett, Elizabeth Jameson, Jack Not-Idle, Michael wood (Director), W. Ritchie Russell United Oxford Hospitals, J. W. L., Rev. Leslie D. Weatherhead D. Litt., D. D., Henry Brandon, Ian Coulter The Sunday Times Industrial Correspondent, John Russell, Jack Cox, C. G. Corfield, R. C. MacPherson, (Dr.) Hugh Gainsborough, Max Marquis, Gaitskell, Ivor Tilney, Lord Taylor, Vivian Jenkins, Jackie Smyth, James Stuart, Robert Targett, (Mrs.) I. Roberts, Geoff Whitten, Frank Giles, L. Conway, Jean Conroy, Robin Marlar, (Dr.) H. G. Farqubar, William Foster, Cyril Connolly, Richard Goold-Adams, Richard Pomfret, Morris A. Snellgrove, Raymond Mortimer, Marvin Kalb, Robert Birley Head Master of Eton College, Robert Blake, Maxwell Boyd, T. M., Evelyn Irons, Patrick Nicholson, Thos. Moody, Allen Johnson, Olwen Battersby (Research and Field Worker), Nicholas Carroll Diplomatic Correspondent of The Sunday Times, Lord Birkett, Roger Mortimer, Ronald Hingley, James Wilson, Ritchie McEwen, Jeremy Brooks, Desmond Shawe-Taylor, Stephen Coulter, Ian Coulter Industrial Correspondent of The Sunday Times, Eric R. le Fleming, Bill Sowerbutts, R. C. Robertson-Glasgow, Dilys Powell, W. R. Rodgers, Richard Hughes, David Wiggins, Tom Margerison The Sunday Times Science Correspondent, Humphrey Slade Chairman, Merlin, Felix Aprahamian, Tom Stacey, Margaret Costa, Robert Robinson, Henry Longhurst, Helmut Müller, R. J. Weaver, Frederic Hooper, Brian Glanville, Iain Lang, John Press, C. H. O'd. Alexander, William …, Maurice Wiggin, Atticus, J. D. B. MacDougall, E. B. Clarke, Susan Cooper, F. Cusk Secretary, Kenneth Konstam,

... Hotels & Resorts Multiple Display Advertising Items General Post in Racing Game Multiple Classified Advertising Items The Pukka Little Saab Multiple Classified Advertising ...

1961 - Gale Group | Sunday Times HA GDA

Artigo Acesso aberto

Jianhua Yang, Meizhen Zhang, Zhiqin Zou,

... years the boom of SNS has bestowed in-game advertising in SNS with great attention from media and the ...

Tópico(s): Technology Adoption and User Behaviour

2015 - Scientific Research Publishing | Journal of Service Science and Management

Artigo Acesso aberto Revisado por pares

Esther Rozendaal, N.W. Slot, Eva A. van Reijmersdal, Moniek Buijzen,

... of persuasion knowledge and peer influence susceptibility concerning advertising in social games and investigated how these variables affect children's ... children have a fairly good knowledge of the advertising in social games yet hold uncritical attitudes toward it and claim ... influence susceptibility; and (3) recognition and understanding of advertising in social games is effective in reducing advertised brand desire only ... children responded that “the researcher” had created the advertising in Habbo. To check whether this influenced children's desire and requests for brands advertised in the game, we also conducted hierarchical regression analyses in which ...

Tópico(s): Media Influence and Health

2013 - Taylor & Francis | Journal of Advertising

Artigo Acesso aberto Revisado por pares

Carolina Martínez,

... article analyses how children view and engage with advertising in mobile games, and what consequences in-game advertising have for children’s game experiences. The results show that children’s engagement with in-game advertising takes the form of a struggle and that ...

Tópico(s): Impact of Technology on Adolescents

2017 - SAGE Publishing | Convergence The International Journal of Research into New Media Technologies

Jornais Acesso aberto

Caroline Conran, Jeremy Rundall, Calman, Joyce Stubbs, Terry Delaney, Richard Buckle, D. A. Smythe, Richard Milner City Editor, Nicholas Carroll Diplomatic Correspondent, Barry Willis Hon. Sec, Sally Doganis, Ellsworth Jones, Edmund Crispin, Mel Rodgen, Denis R Cook Secretary, Magnus Linklater, Donald Albery, Margaret Yates, David Waterman, Antony Terry, Marshall Pugh, Pat O'Brien, V H Balding Managing Director, Lawn Tennis, Lucia Van Der Post, Philip Oakes, Johns Hopkins, Barry White, Henry Brandon, John Russell, Richard Milner, David Divine, Adam Hopkins, Max Marquis, Timothy Giles, Philip Clarke, Derek Jewell, David Piper, Rosemarie Wittman, Patrick Campbell, Vivian Jenkins, Christopher Lucas, J. E. Jones, Gillian Widdicombe, Sir Philip Magnus, Bryan Silcock Science Correspondent, George Perry, Peter Reddaway, Tim Street-Porter, Cyril Connolly, Bill Hamling M P, Brian Moynahan, Malcolm Crawford Economics Editor, Margaret Hides, Adrian Hamilton, John Fielding, John Ball, Boris Schapiro, Anthony Lewis, Maxwell Boyd, Tony Geraghty, Henry Reuter, Denis Herbstein, Shepherd's Bush, John Whitley, Bryan Silcock, Geoffrey Summer, Roger Mortimer, Eric Jacobs, Malcolm Winton, Ernestine Carter, Richard Garrick, Robin Marlar Richmond, Lyman Andrews, Sandy Boler, Malcolm Rees, Gwen Nuttall, G. C. Verbeek, Stephen Aris, Stephen Fay Labour Correspondent, Lanning Roper, Jean Robertson, Dilys Powell, Peter Marson Bedford, John Lovesey, Maxwell Boyd Motoring Correspondent, Seton Pollock, Don Banas, Felix Aprahamian, Ian Nairn, Lady Wooton, David Leitch, Mary Clark Evans, J W Lambert, Henry Longhurst, Dr Alfred Byrne Medical Correspondent, James Margach Political Correspondent, Christopher Ricks, D. A. N. Jones, Leo Hendrich Amsterdam, Hunter Davies, Naomi Mitchison, Kenneth Randall, Derek Humphry, Brian Glanville, Michael Moynihan, John Julius Norwich, Nicholas Harman, Graham Searjeant, V J a Horton, C. H. O'd. Alexander, David Wiggins Brigg, Maurice Wiggin, Nicholas Faith, Dunean Gardiner, Tony Clifton, Allan Ballard, Michael Parkinson, E C, Harold Baldwin, Harlow Unger, Brenda Jones, Michael Tennant, Geoffrey T Garvey, L. J. Corbett Redruth, Louis Fleming, Charles F. Argue, Muriel Bowen, Nicholas Tomalin,

... Company Take-Overs: the £2m-an-hour poker game Multiple Display Advertising Items I Believe in Freedom The Association of Certified and Corporate… An ... Items Norwegian National Tourist Office Clarksons Multiple Display ... The drunk-with-power game Television Quick Guide for Viewers Moods of Getz ...

1969 - Gale Group | Sunday Times HA GDA

Artigo Acesso aberto Revisado por pares

Joseph Farrell, Eric Maskin,

... s dilemma, Cournot and Bertrand duopolies, and an advertising game in particular.

Tópico(s):

1989 - Elsevier BV | Games and Economic Behavior

Jornais Acesso aberto

Nicholas Watt Chief Ireland Correspondent, Phil Yates, Stewart Tendler and Glen Owen, Patricia Davies, Rob Hughes, Timothy Elliott, C. A. Nelms, Gillian Bowditch, Scotland Correspondent, and Philip Webster, Mary Riddell, James Landale, Political Reporter, John Dee, Matt Wolf, Philip Howard, David Pannick, Geoffrey Bindman, Ian Murray, Alexandra Frean Media Correspondent, M. Gould, George Sivell, Jack Bannister, Lynne Truss, Carl Mortished, Morag Preston, Stewart Tendler, Crime Correspondent, Tom Walker, James Pettifer and Reuter, Christine Buckley Industrial Correspondent, Geoff Brown, Robert Sheehan, Bridge Correspondent, Bernard Levin, George Barbour, Mountgarret, Janet Bush, Economics Editor, Debra Craine, John O'leary, Education Editor, Raymond Keene Chess Correspondent, Rob Hughes Football Correspondent, Ann Roberts, Ruth Gledhill Religion Correspondent, Andrey Magee, Martin Barrow, Libby Purves, Michael Evans, Defence Correspondent, Richard Ford Home Correspondent, Trish Wylie, Robin Young, Michael Clark, Jeremy Laurance, Health Correspondent, Anatole Kaletsky, Quentin Letts, David Hands, Charles Bremner, Philip Bassett, Industrial Editor, Edward Gorman, Cavendish, Robert Skidelsky, Michael De-la-NOY, T. Bottomley, Daniel McGrory, Richard Cork, Sacha Craddock, Paul Durman, Philip Bassett, Rachel Bridge, David Miller, Gillian Bowditch, Susan Pape, George Plint, David Powell Athletics Correspondent, Raymond Keene, Adam Sage, Emma Wilkins, Jonathan Wheatley, Frances Gibb, Legal Correspondent, P. H. S, Alix Ramsay, Bronwen Maddox, Janet Whitby, Eric Reguly, Richard Owen, Damian Whitworth, Sarah Cunningham, Tunku Varadarajan and Dominique Searle, Andrew Pierce Political Correspondent, Philip Webster, Political Editor, Graham Hills, Rodney Hobson, Christopher Thomas, Nick Szczepanik, Eileen McCabe, Wyndham Thomas, Jason Nisse, Christopher Walker, Roger J. Parsons, Mel Webb, Mike Rosewell, Russell Jenkins, Scrivenor, James S. Argles, Andrew Pierce and Dominic Kennedy, Peter Riddell, Ben MacIntyre, Ted Higgins, Noel Pascoe, Tom Robbins, David Sinclair, Fraser Nelson, Tim Jones, Norma Osmond, Andrew Pierce and Stephen Farrell, Benedict Nightingale, Tess Knighton, Dr Thomas Stuttaford, Frances Gibb, Sam Kiley, Ed Harris and Des Burkinshaw, Arthur Leathley, Vince Wright, David Maddock, Michael Evans, Alasdair Murray, Robert Whymant, Anthony Howard, Jonathan Mirsky, Christopher Irvine, Frances Fyfield,

... Sainsbury's International Structured Finance Lawyer Multiple Classified Advertising Items Game plan keeps France in the fold Rugby League Multiple Classified Advertising Items ...

1997 - Gale Group | TDA

Artigo Revisado por pares

Anubha Anubha, Ajay K. Jain,

... know-how on gamification in general and in-game advertising in particular. The study findings will hold significance for ... By bringing out specific allied issues connected with in-game advertising, this study will help these stakeholders to plan their marketing campaigns in an efficient manner leading to higher traction and return on investment. Originality/value This study provides a new perspective to comprehend the purchase intention of gamers for brands advertised in online games through mediation by applying the underpinnings of the ...

Tópico(s): Behavioral Health and Interventions

2022 - Emerald Publishing Limited | Global Knowledge Memory and Communication

Jornais Acesso aberto

Mr Ray Gunter M. P, J. J. R. Trethowan, Richard Buckle, Elizabeth Nicholas, Nicholas Carroll Diplomatic Correspondent, William Rees-Mogg Political and Economic Editor of The Sunday Times, Harold Hobson, Kingsley Martin, Roy Manley, Janice Elliott, Kenneth Pearson, Antony Terry, G. Susskind, Moira Keenan, Julian Symons, Frederic Raphael, Anthony Lejeune, Elizabeth Good, Henry Brandon, John Russell, Jack Cox, Max Marquis, Terence O'Kelly, Frederic Collins, David Marquand, Hugh Wynn, Vivian Jenkins, David Webster General Administrator, James Stuart, the Rev Leslie D. Weatherhead, Tom Margerison, Ian Coulter, Peter Willett, Bishop Wand, Robin Marlar, Michael Hamlyn, Stella Frank, Dr. Alfred Byrne, Cyril Connolly, Nicholas Scott National Chairman, Michael Howard, Bruce Hutchison a leading commentator, Raymond Mortimer, Ivan Sharpe, Maxwell Boyd, B. H. R. Cullin, Felix A, Frank Giles the Foreign Editor of The Sunday Times, Enld Lakeman Director and Secretary, Peter Wilsher, Mr Wilson, John Nicholls, Peter Hill, C. F. Floris, (Mrs) E. Case, John Brown, Roger Mortimer, Anthony Vice City Editor, James Wilson, Ernestine Carter, Ethel H. Thomson, Desmond Shawe-Taylor, Stephen Coulter, J. C. Hopkins, T. de Vere Cole, Ronald Legge, R. Postill, Lanning Roper, Ariane Castaing, Dilys Powell, Dom Moraes, Brigid Keenan, David Wiggins, Robert Carrier, Felix Aprahamian, A. V., Dr Alec Vidler, H. Montgomery Hyde, Michael Ratcliffe, Henry Longhurst, Dr Alfred Byrne Medical Correspondent, Evelyn Forbes, James Margach Political Correspondent, Brian Glanville, Earl Attlee, Iain Lang, John Press, (Dr) Margaret Malson, Shehu Malami, Lord Stonham President of the Prison Reform Council, Dave Phillips, B. R. Rees, Hugh Stoker, Wendy Wignall, C. H. O'd. Alexander, George Schwartz, Maurice Wiggin, Bob Millard, Hon T. W. Melluish Sec., Gordon Ross, John MacGregor, Nigel Vinson, Susan Cooper, Kenneth Konstam, J. P. Ainley,

... P. Ltd War on Want Poland The Guessing Game? Multiple Classified Advertising Items Finding profit in the prisons Multiple Classified Advertising Items Wondergas What ...

1963 - Gale Group | Sunday Times HA GDA

Artigo Revisado por pares

Ghirvu Alina,

... video games found a place as a new advertising environment. In-game advertising is remarkable due to its numerous benefits, firstly ... witch increases the acceptance rate of the consumers. In-game advertising, the technique of presenting advertising into the virtual ... on secondary data, of the specific elements of in-game advertising, concentrating on classification, potential and limitations that this ...

Tópico(s): Digital Marketing and Social Media

2013 - Editura Univeristatii "Stefan cel Mare" din Suceava | ˜The œUSV Annals of Economics and Public Administration

Jornais Acesso aberto

Jonathan Northcroft, Dan Mitchell, Waldemar Januszczak, John Dugdale, Patrick French, Matthew Wall, Julian Corolett, Barbara Hall, Nigel Botherway, Will Young, Dominc Rushe, Clare Ward MP, Fred Redwood, David Brown, Helen Davies, Nicholas Rufford, Rob Hughes, Graeme Wright, John Peter, V S, Emma Moore, Rebecca Abrams, Teresa Keane, Amanda Ursell, Jonathan Miller, David Pryce-Jones, J D, Susan d'Arcy, Lucy Adams, Frank Whitford, Nicholas Coleridge, Steve Bord, Sam Gilpin, Kathryn Cooper, Mia Ogden, David Smith, Humphrey Carpenter, Tim Richards, Ian Murray, Rory Godson, David Cracknell Political Editor, Nick Pitt, Frederic Raphael, Neil Wormald, E P, Andrew Sullivan, Loe Lovejoy, Don Pettingale, Guy Dennis, Lynne Truss, Neil Davy, Leslie Fraser-Mitchell, Kathy Brewis, Mark Blumberg, Tony Allen-Mills, Simon Wilde, Martin James, Anthony Sattin, Robert Winnett, Irwin Stelzer, Adrian Furnham, Peter Wilson, Rosie Millard, Lawrence Dallaglio, David Dougill, Sir Nigel Hawthorne, John Arlidge, Thrasy Petropoulos, H C, David Hewson, Adam Duritz, Cally Law, Rakesh Rawal, Hugh Canning, Alasdair Reid, Margarette Driscoll, Graham Duffill, Jeremy Clarkson, Andrew Stone, Trevor Drury, Edward Porter, Stewart Lee, Victoria Segal, Lisa Miller, Fiona Berry, Helen Kenny, Anita Chaudhuri, John O'Donnell, Nick Caln, Travis Elborough, Liz Edwards, George Perry, Karena Batstone, Nick Gardner, Peter Parker, Mike Laws, Paul Ham, Roger Eglin, Paul Donovan, Kathryan Cooper, Alastair Hendy, Chris Woodhead, Stan Labovitch, Lucinda Kemeny, Jasper Gerard, Derek Clements, Michael Woodhead, Paul Driver, John Humphrys, Nicholas Hellen, Richard Brooks, Johan Cruyff, Ian Hawkey, Shelley Von Strunckel, Alex Clark, Christopher Morgan, David Leppard, Lynne Franks, Paul Durman, Mark Edwards, Keith Rider, Sarah Gracie, George Kelly, Alan Allbright, Tilly Bagshawe, David Lawrenson, Andy Knett, Susan Clark, Angus Deayton, Nick Raynsford Mp, Danny O'Brien, Phil Baker, Christina Patterson, Victoria O'Brien, Raymond Keene, Joe Lovjoy, Gareth Huw Davies, David Cracknell, Cosmo Landesman, Zoe Brennan, Robbie Hudson, Marie Colvin, Diana Wright, Norman Parkinson, David Orr, Stephen Jones, Dominic O'Connell, Alexis Giles, Richard Evans, Uzi Mahnaimi, Nick Cain, Michael Wright, Peta Bee, Jonathan Davies, Luci Hoe, M J, Lois Rogers Medical correspondent, Nick Rennison, Damaris Graham, Miranda Seymour, David Walsh, Caroline Gascoigne, David Lodge, Trevor Lewis, Jack Grimston, Colin McDowell, Bryan Appleyard, Lois Rogers Medical Correspondent, Stephen Armstrong, John Elliott, John O'brien, Richard Woods, Danny Roth, William Burrows, Rory Godson Business Editor, John Lloyd, Maurice Chittenden, Les Snowdon, Matthew Williamson, Nick Hanna, Stephen Jay Gould, Richard Brooks Arts Editor, Tom Brett, Richard Rae, Mark Franchetti, Ray Hutton, James Hughes, Martin Ivens, Ian G Mace, Frank Fitzgibbon, Winner Dinners, Huw Richards, Alexandra Dawe, Jeff Bell, Hazel Prouse, Ria Higgins, Michael Sheridan, Godfrey Smith, Barry Collins, John Waples, Paul Rowan, Hunter Davies, Marc Zakian, A A Gill, Matthew Campbell, R Tomlinson, Natalle Graham, Nick Fielding, James Beechey, Claudia Croft, Maria McErlane, Jonathan Leake Science Editor, Jonathan Calvert, Cherry Norton, Sally Kinnes, Janet Crawford, Naomi Caine, David Wickers, Nigel Powell, Jeremy Lazell, Mark Hodson, Andrew Frankel, Graham Norwood, Elizabeth Buchan, Joe Lovejoy, Jonathan Futrell, Rupert Steiner, Hugh Pearman, Ian Hawkey European football correspondent, Dan Cairns, David Harbord, David Smith Economics Editor, Tom Deveson, Mrs Mills, Simon Crerar, Sarah Baxter, Kate Spicer, Essop Pahad Minister in the Presidency, Matthew Goodman, India Knight, Steve Grant, Nicola Gill, Kingston Smith, Simon Howard, Dan Pearson, Toyah Wilicox, Dominic Rushe, Karen Robinson, Peter Stanford,

... Pele is in a league of his own in the game of advertising Who better to promote a product at the World Cup than the grandaddy of football? By Dominic Rushe Scoring with Pele Free ... A Share in the Boardroom Share of the Week Databank Financial ...

2002 - Gale Group | Sunday Times HA GDA

Artigo Revisado por pares

Patrick Walsh, Matthew H. Zimmerman, Galen Clavio, Antonio S. Williams,

As technology advances, new forms of in-game advertising (IGA) executions continue to be developed. What was once simply a static advertisement has expanded to include verbal mentions of the brands ...

Tópico(s): Media Influence and Health

2013 - SAGE Publishing | Communication & Sport

Jornais Acesso aberto

Giles Smith, Andrew Robson, Lucy Alexander, Gabriele Marcotti, Alyn Shipton, Robert Cole, Catherine Riley, Stephen Farrell and Ian MacKinnon, Frances Gibb Legal Editor, Gary Duncan, David Hands and Mark Souster, Theodore Dalrymple, David Hands Rugby Correspondent and Matthew Pryor, Michael Evans Defence Editor, Philip Howard, Hilary Finch, Camilla Cavendish, David Chater, Rachel Campbell-Johnston, James Bone, James Ducker, Jon Johns, Jan Johrs, Alexandra Frean Social Affairs Correspondent, Richard Hobson One-Day Cricket Correspondent, Elizabeth Judge, Phil Prior, Andrew Pierce and Rosemary Bennett, Carl Mortished, Patrick Kidd, Amanda Andrews Media Business Correspondent, Philip Webster in Jakarta and Daniel McGrory, Wendy Ide, Kevin Eason, Sick Job Syndrome, Brian Barwick, David Sharrock, Jane MacArtney, Dominic Walsh, James Doran Wall Street Correspondent, Dan Sabbagh Media Editor, Jill Dupleix, Rosemary Bennett, Angela Jameson Industrial Correspondent, Richard Ford Home Correspondent, Allen Robertsom, Matt Dickinson Chief Football Correspondent, Karen McVeigh, Hugo Rifkind, Jeremy Plester, Tony Halpin Education Editor, Richard Ranft, Gary Duncan Economics Editor, Oliver Kay, Jane Wheatley, Sam Coates, Simon de Bruxelles, Sarah Turner, Richard Holmes, Raymond Keene, Ian Evans, Sean MacAulay, Matt Hughes, Brian Leighton, David Hockney, Kaveh Solhekol, Beryl Dixon, Richard Lloyd Parry Asia Editor, Chris Campfing, Jeremy Page, Caroline Merrell, Michael Osborne, Patrick Hosking, Jane Reed, Geoffrey Marsh Director, Damian Whitworth, Peter Dixon, Gabriel Rozenberg Economics Reporter, Nick Hasell, Dalya Alberge, Kevin Maher, Professor J. Brian G. Roberts, Julian Muscat, Adam Fresco, Manfred Kets De Vries, James Rubin, Nell Harman Tennis Correspondent, Mary Ann Sieghart, James Doran, Tosin Sulaiman, Ashling O'connor, John Rhodes, Feargus O'Sullivan, George Caulkin, Caitlin Moran, Peter Riddell, Tony Dawe, Carly Chynoweth, Richard Beeston Diplomatic Editor, David Sinclair, Martin Waller, Chris Ayres, Christopher Irvine, Jonathan Clayton and Richard Beeston, Sarah Butler, Benedict Nightingale, Max Lewis, Dr Thomas Stuttaford, Stephen Dalton, Nicola Woolcock, Bill Edgar, James Christopher, Terence O'brien Chichester, Liz Chong and Ian Evans, Jenny Davey, Richard Ford, Peter Klinger, Joe Bolger, Grainne Gilmore, Raekha Prasad, Stephen Pollard,

... Landmark Cases Academies help pupils to raise their game in exams Multiple Display Advertising Items Mercedes-Benz Top British Titles Harry Potter' ...

2006 - Gale Group | TDA

Artigo Revisado por pares

Kurt H. Wolff,

... Trettel, Fabio Babiloni Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience, ...

Tópico(s): Digital

1950 - University of Chicago Press | Ethics