Susan D'arcy, John Dugdale, Ian Johnstone, Michael Prescott, Steven Goldman, Stephen Ellis, Robert Hewlson, Rhoda Koenig, Robin Williams, Barbara Hall, Richard Ellis, Dr Grey-Wilson, Peter McKay, Jim Munro, Nicholas Williams, John Peter, Pam Barrett, Mark Reason, Jonathan Goldstein, John Harlow Transport Correspondent, Jonathan Miller, Eric Dymock, Robin Eggar, Keith Long, Fiona Tomlinson, Susan d'Arcy, Milton Keynes, Nick Rufford, Graham Rose, Mathew Loup, Gordon Kirby, John Stansell, Nicholas Coleridge, Ned Balfe, Matthew Roche, Diana Wright Personal Finance Editor, Laura Ashley, Waldeman Januszczak, Alistair Scott, Georgie Greig, Sally Payne, David Smith, Humphrey Carpenter, Sean Ryan Environment Correspondent, Louise Graham, William Green, Olivier Todd, Donald Judd, Charles Hymas, Harriet Martin Sarajevo, Charlie Scott, Shirley Murray, Paul Rubens, Mary Wilson, Carol Sarler, Lee Kennedy, Janice Bhend Editor, David Leppard Home Affairs Correspondent, Tony Allen-Mills, Geordie Greig, Charles Murray, Robert Sandall, Martin James, Stewart Trotter, James Wolsey, Iain Johnstone, Donald Woods, Nilgin Yusuf, Irwin Stelzer, M. L. Lowesstoft, Tom English, Robert Hewison, Peter Wilson, Cyril Dixon, Deryk Brown, Howard Foster, Ivan Fallon, Nora Beloff, Clare Alexander Publishing director, Isabel Wolff, Mark Ottaway, A P Martin, Philip Goggin, Hebert Marr, Mike Trenouth, B N Arjoon, Rev Paul H Ainsworth, Rebecca Fowler Arts Correspondent, John Forster, Anthony Phillips, David Hewson, Harvey Porlock, Hugh Canning, David Caims, V. C. Plymouth, John Melmoth, Griff Rhys Jones, Louise Taylor, Inji Duducu, Sean Ryan, Humphrey Osmond, Peter Rabbit, J B Priestley, Peter Millar, Paddy Ashdown, Marius Brill, Peter Kellner, Desren Irvine, George Perry, Sue Mott, Peter Cole, Nick Gardner, Christopher Gilchrist, Rob Whittle, Shelley von Strunckel, Jonathan Margolis, Feuds Corner, Christine Toomey, Bernard Cafferty, Nomavenda Mathiane, Brendan Bourne, Paul Donovan, Michael Prescott Political Correspondent, Sir James Cobban, Barry Unsworth, E. G. Harrow, Emma Robertson, Frances Spalding, Alan Ruddock Deputy City Editor, Stephen Senn, David Calms, Sue Lawrence, Dr W J B Dennes, Lewis Wolpert, Jeff Randall, Clwyd Roberts, Fiona Pitt-Kethley, Euprosene Labon, Prime minister R Buchanan-Dunlop, Paul Driver, James Adams, Michael Freedland, Liz Lightfoot, Mark Edwards, Kirstie Hamilton, Tom Shone, Rufus Olins, Stephen Amidon, Reverend Eric Woods, Dave Thomas, Dorli Davies, K, Phil Baker, Roger Williams, Christopher Lloyd, Charles Hymas Education Correspondent, Michael Otway, Michael O'Kelly, John Karter, Gareth Huw Davies, Barbara Amiel, Malcolm Winton, Steve Ellis, Brian Connell, Marie Colvin, Greg Hadfield, Diana Wright, Kipper Williams, Craig Brown, Eoin McNamee, Richard Dixon, Stephen Jones, Brian Deer, Imogen Edwards-Jones, Andrew Grice Chief Political Correspondent, Maurice Saatchi, Sheryl Crow, Richard Palmer, Sue Owen, Fiona Fullerton, Andrew Grice, Julie Cohen, Ivan Hill, Martin Searby, William Langley, Claire Oldfield, Ian Critchley, J. S. Cardiff, Ian Burrell, Lois Rogers Medical Correspondent, Jardine Matheson, Chris Jones, Andrew Lorenz Associate Business Editor, David Mason, Andrew Hogg, Bernard Fitzsimons, Brough Scott, Bruce Johnston, Richard Branson, Russell Miller, Richard Woods, Roland White, Garth Alexander, John Thornber, Lloyd Ellis, Peter Johnson, Rachel Cooke, Antony Worrall Thompson, David Churchill, Maurice Chittenden, Liam Brady, Kevin Pratt, S. T., Sir Terence Conran, V. O'm, Sasha Miller, Craig Lord, Rebecca Fowler, Mel Webb, Michael Jones Political Editor, William Oddie, Joe Woodrow, Bernard Kingston, David Hunn, Julie Burchill, Richard Heller, Mihir Bose, Matthew Lynn, Godfrey Smith, Lesley Thomas, Kuala Lumpur, Edouard Balladur, Andrew Alderson, Sarah Baxter Political editor, John Waples, Roy Hattersley, A A Gill, Matthew Campbell, Brian Clarke, Angela Buxton, Norman Macrae, Rajeev Syal, Steve Boxer, Chrissy Iley, Lauren St John, Heidi Montgomery, Tom Tickell, Gilbert Adair, Annette Shaw, Andrew Lorenz, Liam Clarke, Peter Semler, Alan Ruddock, John Bald, Claire Rayner, Jeremy Reed, David Wickers, Alain Boublil, Jonathan Futrell, A Emmanuel, Rupert Steiner, Hugh Wood, Chris Lightbown, Vince Wright, Nigel Roebuck, Jeff Randall City Editor, Bill Morris General Secretary, Glenys Kinnock, Tom Hiney, Geoffrey Robertson, Hugh Pearman, Matrix Churshill, John Bright, Alvin Gold, David Smith Economics Editor, Penny Perrick, Shelley Bovey, Susan Ellicott, Tony Hetherington, Anthony Howard, Neil MacLean, Martyn Gregory, Peter Roebuck, Walter Ellis, Paul Henderson, Joanna Simon, N. N. Maidstone, Steve Grant, Emine Akil, Lynn Barber, Michael Medved, David Dougill, Jane Suiter, Daniel B Tooker, Boris Schapiro, Beppe Severgnini,
... that lasts 30 minutes? Mark Edwards on the infomercial English National Opera Record check BBC Radio 3 ...
1994 - Gale Group | Sunday Times HA GDA
Mandeep Singh, Siva K. Balasubramanian, Goutam Chakraborty,
... a theoretical framework around the simple proposition that infomercials are similar to ads in some respects and ... trial use of branded goods). Using a real infomercial for a rock music album, we conducted two ... three different communication formats of research interest: ad, infomercial, and direct experience. Results were consistent across the ... studies and indicated that both direct experience and infomercial formats produced greater impact on recall, attitudinal, and ... few significant differences emerged between direct experience and infomercial formats, suggesting that infomercials are closer to direct ...
Tópico(s): Media Influence and Health
2000 - Taylor & Francis | Journal of Advertising
Waldemar Januszczak, Barry Worrall, Terry Baldwin, Martin Gilbert, Michael Laudrup, Jonathan Miller, Sal Romeguera, Alfredo di Stéfano, Gareth Walsh, Ferdinand Mount, Sam Gilpin, Mark Goodall, Sarah Milstein, Hristo Stoichkov, Davor Suker, Peter Oborne, Nigel Lawson, A C, Joseph Dunn, Martin James, Sean Penn, Anthony Sattin, John Swannell, Arsène Wenger, Rosie Millard, India Hicks, Gill Fraser, David Hewson, Hugh Canning, S L, Sarah Dempster, Kevin Jackson, Rupert Wright, Jonathan Margolis, Lord March, Debra Lewis, Alicia Wyllie, Dave Hannigan, Neil Beckingham, Trevor Hamley, Hugh Faulkner, Brian Hughes, Lawrence Booth, Stephanie Manuel, Jim Irvin, Philip Stott, Uzi Mahnaimi, Milla Jovovich, Chris Harris, Cara Grayling, John Harrop, Fiona Terry, D Rimmer, Gareth Southgate, Bryan Appleyard, John Elliott, Burlington Bertie, Maurice Chittenden, Michel Platini, Richard Brooks Arts Editor, Dan Box, Helen Mound, Matthew Campbell, Jacqui Goddard, Howard Jacobson, Simon Spilsbury, Peter Schmeichel, Jennifer Lopez, James Knight, Graham Norwood, Zdenek Nehoda, Stewart Mitchell, Neil Hanson, Susannah Price, Sarah Baxter, Ed Hughes, Jason Dawe, Lucy Moore, Charlie Chaplin, Jonathan Northcroft, Lucas Hollweg, N J, Franz Beckenbauer, Andrew Longmore, Gerard Houllier, Dennis Quaid, David Lloyd George, Steven Poole, Nikos Anastopoulos, E P, Andrew Sullivan, Clive Davis, Clive Christie, Matt Rudd, William Gladstone, Sylvie Brown, Patrick Campbell, Tom Cruise, Michael Harrison, David Bond, Victoria Segal, Edward Porter, Dave Pollard, Andrew Porter Deputy Political Editor, Peter Parker, Christopher Silvester, Paul Donovan, Peter Hounam, Louis Saha, Steve Boyd, John Follain, Richard Brooks, Shelly Von Strunckel, Johan Cruyff, Stuart Andrews, David Leppard, Val Kilmer, Lev Yashin, Gareth Huw Davies, Barry Flatman, Natalie Graham, Jessica Brinton, Sally Brook, David Walsh, Sylvester Stallone, Michael Platini, Stephen Armstrong, Bethan Cole, Michael Sheridan Far East Correspondent, N R, Sally Cox, Ray Hutton, Mel Webb, M E, David Lunn, Martin O'neill, Andrew Stephen, A A Gill, Peter Cornick, Michael Spencer, John Motson, T L, Roger Dobson, John Aizlewood, Ben Dowell, Jeremy Lazell, John Cornwell, Lord Joel Joffe, Jonathan Futrell, Hugh Pearman, John Rhall, Audrey Hepburn, John Dugdale, Barbara Hall, Rob Hughes, John Peter, Adam Hathaway, D Finnigan, Jon Blankfield, Susan d'Arcy, Jane Mulkerrins, Carl Braganza, Ivo Tennant, David Gower, Matt Wolf, Tara Bernerd, David Smith, Tim Richards, Nick Pitt, Andrew Williams, Kate Reardon, C D, D C, John O'Brien, Tom Walker, Leslie Geddes Brown, Adrian Furnham, Christopher Hart, Isabella Dusi, Anthony Phillips, Sir Brian Barder, Virginia Nicholson, Michael Portillo, Patricia Nicol, Richard Fletcher, Jonathan Birt, Derren Hayes, Sarah-Kate Templeton, Marlon Brando, Paul Kimmage, Chris Woodhead, Scott Nicholls, Alex Clark, Mark Edwards, Rachel Bridge, Susan Clark, Kira Cochrane, Jonathan Carr-Brown Health Correspondent, Sean Newsom, Raymond Keene, Allyson Webb, Stephen Jones, Stephen Bleach, Louise Armitstead, Nick Cain, Frankel, Tim Moorey, Hugh McManners, Jeremy Lewis, Michael Keaton, Trevor Lewis, Collin McDowell's, Bobby Moore, Victoria O'brien, Roland White, Richard Rae, Jon Ungoed-Thomas, Heinz Hermann, Dipesh Gadher, John Waples, Jeremy Hart, Ros Dodd, Stephen Pettitt, Sean Connery, Justin Sparks, Mark Hodson, Andrew Frankel, Joe Lovejoy, Rael Dornfest, David Smith Economics Editor, Penny Perrick, Robert Mitchum, Simon Howard, Dominic Rushe, Yael Lotan, Philip Green, Helena Frith Powell, Esther Rantzen, Helen Davies, Gideon Garter, David Wilson, Christopher Somerville, Adam Luck, Ted Pridham, Frank Whitford, Kathryn Cooper, P D, Melanie Rickey, Matt Goss, Andrew Porter, Tony Allen-Mills, Simon Wilde, Sylvie, Robert Winnett, Irwin Stelzer, Robert Hewison, Peter Wilson, Tom McEnaney, David Dougill, Gunnar Nordahl, Paul Spare, Alan Wilson, Roslyn Pine, Jeremy Clarkson, David Cairns, Robert Ryan, Percy Gibson, Greg Struthers, Lydia Slater, Damon Dash, Paul Ham, Roger Eglin, Simon Mills, Professor Zvi Naor Fabien Borocin, Paul Driver, Derek Clements, Ian Hawkey, Renee Zellweger, Paul Durman, David Stephenson, Colin Goodwin, Jane Nottage, Phil Baker, Ruth Lea, Cosmo Landesman, Helen Hawkins, Dominic O'Connell, Vitalijs Astafjevs, Adrienne Connors, Jose Mourinho, Miranda Seymour, John Stern, Shane Watson, Judith O'Reilly, Dr Charles Njoku, Jonathan Leake, Clare Francis, John Harlow, Will Iredale, Robert de Niro, Sally Kinnes, Naomi Caine, Minette Marrin, Olivia de Havilland, Andrew Davidson, Amir Taheri, Stephen Gray, Paolo Maldini, Emma Sanchez, David Robertson, Matthew Goodman, India Knight, Nina Goswami, Adrian Somerfield,
... Pain in The Neck (BBC4, 7.10pm) Best infomercial Tim Marlowe On Edward Hopper (Five, 7.30pm) ...
2004 - Gale Group | Sunday Times HA GDA
The study compared values represented in infomercials with values represented in conventional commercials. A total of 318 infomercials and 861 commercials broadcast in Israel in the late 1990s were ... functionalism was over three times more frequent in infomercials than in commercials, and altruism was over three times more frequent in commercials than in infomercials. The frequency of hedonism in commercials was 25 percent greater than it was in infomercials. Joy, the most prominent value in commercials, ranked ...
Tópico(s): Consumer Retail Behavior Studies
2002 - Emerald Publishing Limited | Corporate Communications An International Journal
Raymond Snoddy Media Editor, Helen Johnstone, Joanna Hunter, Robert Cole, Lawrence T. Roach, Denis Egan, Raymond Snoddy and Clive Mathieson, Paul Hoggart, Alan Hansen, Michael Harvey and Inigo Gilmore, Michael Evans Defence Editor, Louise Godfrey and Tony Patrick, Philip Howard, Stuart MaConie, Joanna Bale, James Bone, Clive Davis, Alison Kervin, Martin Fletcher, European Correspondent, Gillian Harris Scotland Correspondent, James Landale, Political Correspondent, Stewart Tendler, Crime Correspondent, Roland Watson, Chief Political Correspondent, Fraser Nelson, Retail Correspondent, Raymond Snoddy, Robert Sheehan, Bridge Correspondent, Giles Coren, David McVay, Cornelius Lysaght, Norman Hammond, Archaeology Correspondent, Erica Wagner Literary Editor, David Robinson and Ian Hughes, John O'leary, Education Editor, Alasdair Reid, Raymond Keene Chess Correspondent, Ross Dunn, Simon De Bruxelles, South-West Correspondent, Martin Barrow, Mark Inglefield, Alex O'connell and Adam Sherwin, Ian Hughes, Helen Rumbelow Medical Reporter, Lisa Armstrong, Fashion Editor, Roland Watson, Tina Gaudoin, Charles Bremner, Michael Leapman, Helen Rumbelow, Peter Barnard, Russell Kempson, Robert Cole City Correspondent, Richard Cork, Paul Durman, David Lister, Chris Buckland, Lea Paterson and Alasdair Murray, Carol Midgley Media Correspondent, Marit Hargie, Ann Treneman, Jeremy Wheeler, Arthur Leathley and Clive Mathieson, Geoffrey Dean, Chris Reed Professor, Stephen Wood, Michael Palin, Stephen Crampton Secretary, Michael Harkavy, Raymond Keene, David Robinson, P. Lamb, Clive Mathieson, Matthew Pryor, Frances Gibb, Legal Correspondent, Alison Kervin Rugby Editor, Stefano Hatfield, Ray Connolly, Gwyn Jones, Christopher Walker Chief Ireland Correspondent, Edward Gorman, Sailing Correspondent, and Joanna Bale, Richard Owen, Lysaght's Turf, Damian Whitworth, Joan A. F. Horton, Roger Boyes, Nigel Hawkes, Science Editor, Christopher Zinn, J. W. T. Sellick, Oliver August, Nick Hasell, Jennifer O'neill, Philip Webster, Political Editor, Ashley Mote, Peter Nelson, David Hands Rugby Correspondent, Peter Gladdy, J. P. Maxwell, John Allison, Nigel Carn, John Goodbody, Mary Ann Sieghart, Giles Whittell, Brian Naylor, James Pringle, Valerie Elliott, Countryside Editor, Simon De Bruxelles, Saeed Shah, Jane Shilling, Brian MacArthur, Rajan Datar, Matthew Parris, Chris McGrath, George Caulkin, Thomas G. Whiston, John Shaw, Russell Jenkins, Peter Riddell, Ben MacIntyre, Melissa Kite and Philip Webster, Allen Robertson, Philip Webster, Andrew Fairclough, David Sinclair, Simon Jenkins, Martin Waller, Michael Horsnell, Gillian Harris, Chris Ayres, Nigel Hawkes Science Editor, Nicky Bull, Mark Baldwin, Alexandra Frean, Social Affairs Correspondent, Alyson Rudd, Harry J. Barget, Robert Whymant, William Abitbol and Paul-Marie Coûteaux, Michael Moore, Sally Patten, Peter Roebuck, Cyril Wiseman, David Hands, Rugby Correspondent, Andrew Pearce (Operations Director), Christine Buckley, Industrial Correspondent, James R. Carr Chairman,
... BT Cellnet will air its first 30-minute infomercial. It is likely that more will follow, Rajan ...
1999 - Gale Group | TDA
Brett Martin, Andrew C. Bhimy, Tom Agee,
... advertisers, little research has examined the effectiveness of infomercials. This study explores the influence of infomercial advertisement design elements, such as the use of ... of the New Zealand division of an international infomercial marketer, we conducted a survey of consumers who had bought products in response to viewing an infomercial. Based on 878 respondents, our findings indicate that infomercial advertising is more effective when employing expert comments, ... bonus offers. Age also impacted how consumers view infomercials, as did the type of product purchased.
Tópico(s): Media Influence and Health
2002 - Emerald Publishing Limited | Journal of Consumer Marketing
Alexei V. Matveev, Richard G. Milter,
This article examines the effectiveness of the team infomercial assignment as an active learning tool in undergraduate ... The structure and three phases of the team infomercial assignment, as well as student evaluations and feedback, ... We investigated student experiences working on the team infomercial assignment, the common challenges that students faced, and ... higher education settings. Results show that the team infomercial assignment is instrumental in developing analytical and presentation ... in future learning. We conclude that the team infomercial assignment is clearly of value to students and ...
Tópico(s): Innovative Teaching and Learning Methods
2010 - Taylor & Francis | Innovations in Education and Teaching International
Michael T. Elliott, Pamela Lockard,
Although infomercials have altered the landscape of late-night commercial television, there has yet to be a study of ... article assesses the information content of over 200 infomercials aired on major broadcast and cable networks. The findings indicate that infomercials averaged 5.82 information cues (far more than ... The amount and types of information found in infomercials also varied by program format and product category. © ...
Tópico(s): Digital Marketing and Social Media
1996 - Wiley | Journal of Direct Marketing
Abstract Through content analysis of infomercials and commercials, this study examines the influence of advertising format (commercials vs. infomercials), advertising approach (soft sell vs. hard sell) and ... are shown in advertisements. Five hundred fifty-six infomercials and 861 commercials broadcast in Israel in the late 1990s were coded. Infomercials are much longer than commercials, but they are ... qualities that are proximate to values held by infomercial shoppers. With regards to the distinction between hard ...
Tópico(s): Fashion and Cultural Textiles
2003 - Taylor & Francis | Journal of Current Issues & Research in Advertising
Patricia S. Chapman, Richard F. Beltramini,
ABSTRACT After reviewing the history of ‘infomercials’ and published case studies in the USA, the author reports on a postal survey to assess attitudes of current advertising professionals to infomercials and compare the results with Beltramini9s benchmark study (1983). The investigation focussed on aspects of infomercial length, information, cost, objective, involvement and wearout.
Tópico(s): Consumer Behavior in Brand Consumption and Identification
2000 - Advertising Research Foundation | Journal of Advertising Research
... Conventional wisdom suggests that most purchases made from infomercials - 30-minute direct-response television advertisements - are made on impulse. However, this study of 878 infomercial purchasers of six products from a major international infomercial marketer indicates that the majority of purchase decisions ... the advertisement, as well as the number of infomercials viewed by consumers. Having children aged between 10 ...
Tópico(s): Consumer Market Behavior and Pricing
2001 - Advertising Research Foundation | Journal of Advertising Research
Paul Surgi Speck, Michael T. Elliott, Frank Alpert,
Abstract Infomercials are the object of both praise and criticism. A mail survey was conducted to determine the level and consequences of beliefs about infomercials-in-general. Results suggest that viewers hold positive and negative beliefs about infomercials and that these beliefs differentially affect general attitude and purchase intent regarding infomercials. The study also considers the effect of overall infomercial exposure on these relationships. The most influential beliefs are identified, and infomercial producers are advised to focus on beliefs that ...
Tópico(s): Digital Marketing and Social Media
1997 - Taylor & Francis | Journal of Current Issues & Research in Advertising
Susan Hill, Gordon B. Lindsay, Steve R. Thomsen, Astrid M. Olsen,
... conduct a content analysis of health-related TV infomercials. An instrument specifically for health-related infomercials was developed and tested. The instrument assessed product ... observers analyzed the content of 31 health-related infomercials. Health infomercials were divided into five categories of products. Frequency ... and emotional/social benefits were calculated. Health-related infomercials utilize a consistent formula of promotional techniques. Veteran ...
Tópico(s): Health Literacy and Information Accessibility
2003 - Taylor & Francis | American Journal of Health Education
Jan LeBlanc Wicks, Avery M. Abernethy,
Abstract Although infomercials are becoming a much more common type of television advertising with gross sales of products exceeding one billion ... station policies, market environments and management beliefs on infomercial clearance decisions. A national survey of television stations ... used to build and assess a model of infomercial clearance decision making. Results suggest there is great variation in the infomercial review process and clearance outcomes between stations. Some ...
Tópico(s): Merger and Competition Analysis
2001 - Taylor & Francis | Journal of Advertising
... discover which factors primarily influence the number of infomercial hours a station airs. Results suggest that primary ... number of viewer complaints, the number of fringe infomercials (e.g., selling baldness cures) aired, market size, audience size, and restricting infomercials to certain dayparts. Viewers may perceive distinct classes ...
Tópico(s): Marketing and Advertising Strategies
1997 - Routledge | Journal of Media Economics
Seung Hwan Lee, K. Douglas Hoffman,
... active-learning techniques and peer critiques, we use infomercials as an innovative educational tool to instruct the ... regarding this active-learning assignment reveal that the infomercial activity increases students' creative input, engages participation, builds ...
Tópico(s): Innovations in Educational Methods
2015 - Taylor & Francis | Marketing Education Review
This article argues that a late-night television infomercial displays the structure of a ritual rite of passage. It tracks how the infomercial creates a state of ideological liminality that is ...
Tópico(s): Media, Gender, and Advertising
2016 - University of Chicago Press | Signs and Society
James W. Jones, Laurence B. McCullough,
... of a medical documentary, is in reality an infomercial; it is advertising. Medical infomercials are advertisements planned to appear as something they ... questions: exactly how much is too much? The infomercial under consideration mildly encroaches on standards for advertising ...
Tópico(s): Diversity and Career in Medicine
2009 - Elsevier BV | Journal of Vascular Surgery
M. Nathalie Hristov, Alan Wallace,
... from the University of Tennessee created a library infomercial/visual resource guide targeting the Music Library's ...
Tópico(s): Library Science and Information Literacy
2006 - Taylor & Francis | Music Reference Services Quarterly
... Wild, a home video series marketed through television infomercials. The crackdown on hard-core pornography, followed by the opening of television infomercial markets, paved the way for the series’ creator ...
Tópico(s): Sexuality, Behavior, and Technology
2005 - Taylor & Francis | Critical Studies in Media Communication
... classroom learning and content retention. Outcomes were health infomercials, body mass index (BMI), BMI percentile, muscle strength ... trends toward healthier weight were seen. Five student infomercials were produced. The school environment effectively delivered health ...
Tópico(s): Food Security and Health in Diverse Populations
2013 - SAGE Publishing | The Journal of School Nursing
... Federal Trade Commission, promising to cease disguising television infomercials as objective information programs and to stop including ... bee pollen; a more recent customer, Brown’s infomercial declared, was Ronald Reagan. 8 Brown later wrote ...
Tópico(s): Ginkgo biloba and Cashew Applications
1998 - Johns Hopkins University Press | Bulletin of the history of medicine
... they were assigned a technical design report and infomercial (or elevator pitch) to assess their oral and ... games-plus instructional methods. Student design reports and infomercials were scored by two analysts using reliable and ...
Tópico(s): Biomedical and Engineering Education
2017 - Institute of Electrical and Electronics Engineers | IEEE Transactions on Professional Communication
Shane A. Shapiro, Cambray Smith, Jennifer R. Arthurs, Zubin Master,
... cell market remains scarce [31] and more recently, infomercials disguised as educational seminars for the public are ... avoids several of the key features found among infomercials including overemphasis of medical benefits with virtually no ...
Tópico(s): CAR-T cell therapy research
2019 - Future Medicine | Regenerative Medicine
... how managerial, organizational, and market factors vary by infomercial clearance practice. Results suggest that infomercial clearance is influenced by certain managerial, station, and ...
Tópico(s): Marketing and Advertising Strategies
1994 - Taylor & Francis | Journal of Broadcasting & Electronic Media
Vincenzo Russo, Marco Bilucaglia, Chiara Casiraghi, Simone Chiarelli, Martina Columbano, Alessandro Fici, Fiamma Rivetti, Cristina Rossi, Riccardo Valesi, Margherita Zito,
... the emotional factors influencing decision-making elicited by infomercials, a powerful sales technique that uses emotional communication ... with each group exposed to one of two infomercials (condition A = male seller; condition B = female seller). ... the final Call-to-Action, Purchase Intention, and infomercial Likeability responses. Moreover, eye-tracking data revealed that ... time is spent observing crucial areas of the infomercial, the more it will increase our Willingness to ... and our interest and willingness to approach the infomercial and product. These findings highlight the importance of ...
Tópico(s): Consumer Behavior in Brand Consumption and Identification
2023 - Frontiers Media | Frontiers in Psychology
Michael T. Elliott, Paul Surgi Speck,
... of consumers investigated the nature and extent of infomercial viewership. This study assessed differences in viewership based ...
Tópico(s): Consumer Retail Behavior Studies
1995 - Wiley | Journal of Direct Marketing
Susan Hill, Gordon B. Lindsay,
... 73, Issue 6 p. 239-241 Using Health Infomercials to Develop Media Literacy Skills Susan C. Hill, ... 297. 3 Tom G. The information content of infomercials. Rev Bus. 19951996; 17(2): 42-45. 4 ... Lockard M. An analysis of information content in infomercial programs. J Direct Marketing. 1996; 10(2): 44- ...
Tópico(s): Health Education and Validation
2003 - Wiley | Journal of School Health
... a project creating an original product and its infomercial. The project aimed at increasing student motivation to ... composition course creating an original product and its infomercial? What can be learned about fostering learner independence ... of implementing this project? Therefore, the students created infomercials of original products, used persuasion and argumentation strategies, ...
Tópico(s): Literacy, Media, and Education
2016 - SAGE Publishing | Adult Learning
Glen H. Brodowsky, George E. Belch,
... handy-dandy marketing teaching tool – the analysis of infomercials. The concept was originally used in an undergraduate ... take home exam. However, having students analyze how infomercials reflect the use of various marketing communications tools ...
Tópico(s): Consumer Behavior in Brand Consumption and Identification
2006 - Taylor & Francis | Marketing Education Review