Jung-Sup Bae, Weisheng Chiu, Sang-Back Nam,
... the Korean Professional Baseball League (a.k.a., KBO League), it is critical to propose profitable and efficient pricing strategies for each team in the KBO League. Therefore, the purpose of this study was to understand KBO League fans’ perceptions of price sensitivity. More specifically, this ... total of 213 valid responses were recruited from KBO League fans by using a convenience sampling approach. As ... this study offers practical implications for marketers of KBO League teams to develop tailored pricing strategies for their ...
Tópico(s): Sport and Mega-Event Impacts
2021 - Multidisciplinary Digital Publishing Institute | Sustainability
Feng Yan, Jinbao Wang, Yeujun Yoon,
... level dataset from the Korean Professional Baseball Organization (KBO) League fan samples from three different channels: online webcast ...
Tópico(s): Consumer Market Behavior and Pricing
2020 - Multidisciplinary Digital Publishing Institute | Sustainability
본 연구의 목적은 국내 프로야구 팬들이 갖는 팀 동일시에 영향을 미치는 요인을 개인 요인, 경기 요인, 경기외적 요인으로 구분하여 종합적으로 분석하는 것이다. 이를 위해 2015년 9월 중 수도권 및 지방에 소재한 3개 야구장을 방문하여 편의표본추출법에 의해 총 297부의 설문지를 수집하였으며, 다중회귀분석을 통하여 구체적인 영향력을 파악하였다. 본 연구에서 가장 관심을 갖는 것은 개인 요인으로, 특정 팀에 대한 응원을 시작한 시기가 유소년기 이전일 경우 팀 동일시에 더욱 강한 영향을 미칠 것이라는 가설을 검증하였다. 그 밖에 세 개의 경기 요인과 네 개의 경기외적 요인을 설정하고 응원시작연령과 경기 요인들 간, 그리고 응원시작연령과 경기외적 요인들 간의 교호효과를 분석하였다. 이를 통해 매우 흥미로운 결과가 도출되었는데, 유소년 기에 응원을 시작한 팬들이 그렇지 않은 팬들에 비해 확연하게 강한 팀 동일시 정도를 나타낸다는 것이다. 또한 이 경우 선수 요인이 팀 동일시에 미치는 긍정적 ...
Tópico(s): Sport and Mega-Event Impacts
2016 - The Korea Academia-Industrial Cooperation Society | Journal of the Korea Academia-Industrial cooperation Society
... being hit hard in 2020. However, with the KBO league having been opened even though it is late, ... records such as IP, ERA, and WAR of KBO league FA pitchers and news related to FA contracts. ...
Tópico(s): Diverse Approaches in Healthcare and Education Studies
2021 - Institute of Advanced Engineering and Science (IAES) | International Journal of Power Electronics and Drive Systems/International Journal of Electrical and Computer Engineering
Jaeman Son, Stephen W. Dittmore, Younghwan Choi,
... in the context of the Korea Baseball Organization (KBO) league. The study utilized a total of 523 respondents who attended the KBO league’s playoff games. The result of this study ...
2023 - Multidisciplinary Digital Publishing Institute | Sustainability
전 세계적으로 ESG(Environment, Social, Governance)에 관심이 높아지고 있는 현시점에 프로야구단에서도 ESG경영활동이 점차 확산되고 있다. 이에 본 연구는 KBO리그 10개 구단에서 진행하고 있는 ESG경영활동을 분석하는데 연구의 목적이 있다. 첫 번째 절차로는 문헌수집을 하였다. 문헌수집은 문헌자료, 전문자료, 신문기사를 포괄적으로 수집하였다. 두 번째 절차로는 프로야구단 실무자, 스포츠산업전공 박사, 체육학전공교수 등 전문가 회의를 거쳐 사례를 분석하였다. 세번째 절차로는 각 구단 홈페이지, App, SNS 게재내용, 인터넷 기사를 폭넓게 수집하였다.BR 연구결과는 다음과 같다. 첫째, 환경(E)은 기후변화와 탄소배출을 최소화하기 위한 활동들로 모든 구단이 일회용품 사용 줄이기, 종이 입장권 최소화하기, 친환경 원재료로 제작된 응원 도구 및 유니폼 개발등을 진행하고 있었다. 둘째, 사회(S)는 지역사회 기부활동, 취약계층 스포츠활동 지원, 지역사회 건강한 ...
2023 - | Journal of the Korea Entertainment Industry Association
... South Korea. Compared to how the Korean Baseball League (KBO) was used in the 1980s to divert public ...
Tópico(s): Sports, Gender, and Society
2008 - SAGE Publishing | Journal of Sport and Social Issues
Young Joon Park, Hyung Seok Kim, Dong‐Hwa Kim, Hankyu Lee, Seoung Bum Kim, Pilsung Kang,
... system is applied to a Korean professional baseball league (KBO) and it is shown to be capable of ...
Tópico(s): Advanced Text Analysis Techniques
2017 - Elsevier BV | Knowledge-Based Systems
Rodney Fort, Joon‐Ho Kang, Young Hoon Lee,
... map out the state of Korean Baseball Organization (KBO) revenues, costs, profits, team values, and regulations in the player market, and the state of competitive balance compared to Major League Baseball (MLB). After that, we go ahead and speculate on the major issues facing KBO if it were to choose to move Korean ...
Tópico(s): Sports, Gender, and Society
2014 - Springer International Publishing | Sports economics, management and policy
The Korean Baseball Organization (KBO) League is a sports culture that Koreans love and enjoy most. However, the launch of the KBO League is related to political issues in Korea. The ... is to explain the launch history of the KBO league through a sociopolitical approach. The history of the KBO league was explained by applying a complex paradigm that ... system paradigm and analyzes the history of the KBO League based on this theory. The edge of chaos, ... to analyze the history and development of the KBO league. The study results are explained in four frameworks. ...
Tópico(s): Diverse Approaches in Healthcare and Education Studies
2021 - Multidisciplinary Digital Publishing Institute | International Journal of Environmental Research and Public Health
Hyung Woo Moon, Yong Tae Woo, Yang Woo Shin,
... RE and WE for the Korea Baseball Organization (KBO) League based on six-year datafrom 2007 to 2012 ...
Tópico(s): Sports Analytics and Performance
2016 - | Korean Journal of Applied Statistics
Yong‐Man Kim, Yeob Lee, Kim Seyun,
... home fan in “2018 Shinhan Bank My Car KBO League.” A survey was conducted for 350 home fans ...
Tópico(s): Consumer Perception and Purchasing Behavior
2019 - Korea Institute of Sport Science | Korean Journal of Sport Science
Soon-Gyu Kwon, Woojin Lee, Hyoungjun Choi,
Baseball is commonly referred to as a sport of statistics. Unlike many other sports, baseball boasts an extensive array of records that allow for comprehensive retrospection of game content and outcomes. In recent times, the use of Sabermetrics has gained prominence in baseball. Sabermetrics were developed to address the shortcomings of traditional baseball statistics. Notable metrics include batting metrics (OPS, BABIP, wOBA, IsoP) and pitching metrics (WHIP, FIP, QS%, Rel%). Numerous research studies ...
Tópico(s): Technology and Data Analysis
2024 - Springer International Publishing | Lecture notes on data engineering and communications technologies
The purpose of this study was to identify whether the salaries of free agent (FA) candidates in the Korea Baseball Organization (KBO) were at the appropriate level.The study used data on game performance, indicators, and salary to derive the average marginal revenue production (MRP) of FA candidates before they acquire FA status, and the average salary to compare and analyze the demand monopoly power utilization (MER) by season.In addition, to understand the impact of the salary arbitration eligibility, ...
Tópico(s): Sports, Gender, and Society
2023 - | Asia-pacific Journal of Convergent Research Interchange
Sungjune Kim, Choong-Han Yoon,
KBO리그는 여러 다른 나라의 프로야구리그 중에서 외국인선수들에 대해 가장 엄격한 규제를 강제해왔다. KBO의 외국인선수들에 대해 엄격한 규제 시행의 주목적은 내국인 선수들에 대한 보호와 발전을 위해서이다. 내국인선수들과 외국인선수들 간에는 커다란 연봉격차가 나타났다. 외국인선수들이 상당히 경쟁적인 시장 연봉을 받는 반면에 한국인 FA선수들은 엄청난 연봉을 받는다. 이는 주로 외국인 선수들에 대한 연봉상한과 더불어 외국인선수 수입제한 쿼터에 기인한다. 이 논문에서는 한국프로야구의 엄격한 외국인선수제도에 초점을 맞춰 선수노동시장에서의 시장효율성을 실증분석하였다. 2017년에서 2021년까지의 연도별 KBO 자유계약선수와 외국인선수 연봉과 성적 자료를 수집하여 패널데이터 모형을 구축하였다. 계량경제학 회귀분석을 이용하여 성과-연봉 관계에 대한 국내 FA선수와 외국인 선수와의 격차의 크기를 실증적으로 추정하였다. 회귀모형을 이용하여, WAR(대체선수 대비 승리기여도) 1승 당 기준 내국인 ...
Tópico(s): Diverse Topics in Contemporary Research
2022 - The Korea Academia-Industrial Cooperation Society | Journal of the Korea Academia-Industrial cooperation Society
Jong-Hwa Lee, Seok‐Jin Kim, Seon‐Jin Kim,
... 21 baseball batters, 7 of Korea Baseball Organization(KBO) League, 7 of Korea Baseball Organization Futures League, and ... stimulus speeds for CE, AE and VE. The KBO League players group showed more accurate and consistent performance than the KBO Futures League players group and the KUBF League players group ...
Tópico(s): Sport Psychology and Performance
2018 - Korea Institute of Sport Science | Korean Journal of Sport Science
Woo yeul Baek, Kevin K. Byon, Charles W. Jones, Young hwan Choi,
... s product in the Korea Baseball Organization League (KBO League). Fans of seven teams (N = 691) in the KBO League participated in the study. Results showed that multi- ...
Tópico(s): Diverse Topics in Contemporary Research
2014 - Inderscience Publishers | International Journal of Sport Management and Marketing
Munku Song, Il-Woo Jeon, Hyun‐Sik Kang,
... among baseball players in the Korean baseball organization (KBO) league.METHODS: Exposure and injury data were collected from ... who participated in official games during the 2021 KBO league season. Injury data included injured body parts, injury ...
Tópico(s): Shoulder and Clavicle Injuries
2022 - | Exercise Science
... date, of catchers who participated in the 2019 KBO League, and the average daily temperature in the region ... was collected from the official website of the KBO League and the Weather Data Open Portal.The data ...
Tópico(s): Diverse Topics in Contemporary Research
2021 - | İlköğretim Online
Young Hoon Lee, Yongdai Kim, Sara Kim,
... According to empirical analysis of the English Premier League (EPL) and the Korea Baseball Organization (KBO), BCSD shows that the KBO was more competitively balanced than the EPL between 2000 and 2015, while the RSD implies that the two leagues were roughly equal.
Tópico(s): Horticultural and Viticultural Research
2018 - SAGE Publishing | Journal of Sports Economics
... players, improve their performance, raise the level of KBO league, and provide an enjoyable experience for baseball fans. ... performances in the Minor League Baseball and Major League Baseball immediately prior to joining KBO, in KBO upon joining, and player image data. ... of prediction results based on performance in each league, we find that performance in KBO plays a significant role in improving the prediction. ... performance level of foreign batters who succeeded in KBO, which is found to be related to the results of international baseball tournaments. In conclusion, the proposed approach to player performance evaluation and contract renewal decisions can contribute to the long-term success of the teams and league.
Tópico(s): Sports Dynamics and Biomechanics
2023 - Elsevier BV | Heliyon
Chong Sun Hong, Jae‐Young Kim, Dong Sik Shin,
... exists a difficulty applying WAR to KBO, since KBO data do not have position adjustment, league adjustment and park factor which are essential in calculating WAR. In this paper, using five statistics for both KBO and MLB qualified batters, we propose hitting ability ...
Tópico(s): Sports Analytics and Performance
2016 - The Korean Data and Information Science Society (KDISS) | Journal of the Korean Data and Information Science Society
... was introduced in 1999 at Korean Baseball Organization(KBO) league, the socio-economical differences between players and coaches ...
Tópico(s): Motivation and Self-Concept in Sports
2018 - Korea Institute of Sport Science | Korean Journal of Sport Science
... METHODS: Injury data collected during the 2021-2022 KBO league seasons were used to calculate the injury rate ( ...
Tópico(s): Shoulder and Clavicle Injuries
2024 - | Exercise Science
Bumsoo Park, Charles Reid, Amy Chan Hyung Kim, Kwang Min Cho,
The purpose of this study was to analyze the Korean professional baseball spectator experience using Critical Incident Technique (CIT). The data were collected from 240 people who visited Jamsil baseball stadium over the course of 2013 to 2014. This collection yielded a total of 240 positive and 240 negative incidents of the spectator experience. Positive experiences were categorized into two major categories, five subcategories and nine items. Spectators who had a positive experience because of ...
Tópico(s): Psychosocial Factors Impacting Youth
2016 - | INTERNATIONAL JOURNAL OF HUMAN MOVEMENT SCIENCE
... Professional Baseball (NPB), the Korean Baseball League Organization (KBO), and Major League Baseball (MLB). Here, my comments cover three points ... standard deviation (RSD) of the NPB's Pacific League and KBO have fallen consistently.3 However, in MLB, CB ... pattern differ between MLB and the Asian baseball leagues? Will CB of NPB and KBO follow the course of MLB in the future?
Tópico(s): Sport and Mega-Event Impacts
2016 - Wiley | Asian Economic Policy Review
Kun Jung Kim, Sung Ah Chung, Sun Jae Lee, Doug Hyun Han,
... Organization (KBO). When achieving a spot in a KBO Major League team, a player's technical aspect may be ...
Tópico(s): Behavioral Health and Interventions
2024 - SAGE Publishing | Sports Health A Multidisciplinary Approach
... the data gathered from the Korean baseball organization (KBO) and Korean Basketball League (KBL). This study proposes full results of DEA ...
Tópico(s): Sports Analytics and Performance
2013 - Canadian Center of Science and Education | The International Journal of Business & Management
Seong Ok Lyu, Innhoo Baek, Jinwon Kim,
... sample of South Korean sport event tourists attending KBO (Korea Baseball Organization) League games, this study employs a gender perspective to ...
Tópico(s): Consumer Behavior in Brand Consumption and Identification
2023 - Elsevier BV | Tourism Management Perspectives
... American Major League Baseball (MLB), Nippon Professional Baseball League (NPB), and KBO (Korean Baseball Organization) and to derive some policy ... create an international competition within the Northeast Asian leagues. Jang and Lee's proposals for the future development of NPB/KBO are substantial and worth listening to. However, considering ...
Tópico(s): American Sports and Literature
2016 - Wiley | Asian Economic Policy Review