... utilizing the evolution of the Italian rock band, Måneskin, as a case study. Design/methodology/approach Employing ... I analyze social media and media articles on Måneskin’s success, unveiling consumer perceptions of global, local ...
Tópico(s): Corporate Identity and Reputation
2024 - Emerald Publishing Limited | International Marketing Review
Francisco Javier Gómez Pérez, José Patricio Pérez Rufí,
... 2021, «Zitti e buoni», by the Italian group Måneskin, is selected as a case study, as it ...
Tópico(s): Media, Gender, and Advertising
2022 - King Juan Carlos University | INDEX COMUNICACIÓN