Directory of Open Access Journals (DOAJ)
Leonidas Theodorakopoulos, Alexandra Theodoropoulou,
The integration of big data analytics in digital marketing has fundamentally transformed how organizations understand and influence ... and consumer behavior showcases its potential in enhancing marketing and customer experiences. However, significant gaps exist, such ... academic understanding and offer practical insights for optimizing marketing strategies and improving customer experiences ethically. Focusing on ... of big data’s responsible use in digital marketing. By utilizing large datasets, businesses can now tailor ...
Tópico(s): Impact of AI and Big Data on Business and Society
2024 - Wiley | Human Behavior and Emerging Technologies
Outputs of Foodstuffs and Control of their Marketing; France 1945-6. Part 6A. France. 01/09/1945. FO 371/49112-0011. English. PLACE Null. Book.
1945 - Gale Group | ArchivesUnbound Western Europe
Directory of Open Access Journals (DOAJ)
Hussein Gibreel Musa, Indah Fatmawati, Nuryakin Nuryakin, M. Suyanto,
... use technology. TAM has been applied in various marketing contexts to explain consumer behavior toward new technological ... and ease of use, marketers can design effective marketing strategies that maximize consumer adoption and usage rates. ... provides a comprehensive review of using TAM in marketing development. First, a metadata analysis was conducted by ... database to review previous works in TAM and marketing. Second, a descriptive bibliometric analysis was performed using ... determine the recent development in using TAM in marketing. Third, content analysis of 57 papers using Wordstat ...
Tópico(s): Innovation Diffusion and Forecasting
2024 - Cogent OA | Cogent Business & Management
... in 'Figaro' of programme of changes in meat marketing control and request for information on implications of ...
1945 - Gale Group | ArchivesUnbound Western Europe
Directory of Open Access Journals (DOAJ)
With the continuous development of technology, traditional marketing methods no longer meet the needs of the main forces of social consumption, and people urgently need more innovative and personalized marketing strategies. E-commerce companies must develop a comprehensive customer-oriented marketing strategy based on big data and multi-channel ... the transformation of the digital economy on the marketing model, expounded the development analysis of e-commerce ... and described the development trend of e-commerce marketing in the digital economy era. Then, this paper ...
Tópico(s): Digital
2024 - Elsevier BV | Heliyon
... on the output of foodstuffs and control of marketing in France, 1945-6. Part 6A. France. 07/ ...
1945 - Gale Group | ArchivesUnbound Western Europe
Directory of Open Access Journals (DOAJ)
Subhashini Durai, Geetha Manoharan, T. Sathya Priya, R Jayanthi, Abdul Razak, Sunitha Purushottam Ashtikar,
AI will personalize marketing. Analysis of client behavior and preferences customizes product and service suggestions. AI-powered CRM solutions can automate customer service, help customers, and boost satisfaction. AI improves marketing targeting. Technology can improve client behavior targeting. AI will also impact digital marketing. Personalization boosts client engagement and sales. Virtual assistants and chat bots will increase marketing. Apps can swiftly answer customer questions, improve service, ...
Tópico(s): Consumer Retail Behavior Studies
2024 - IGI Global | Advances in marketing, customer relationship management, and e-services book series
Essay: Marketing Photographs for Advertisers, Notes and Comment, Books, The Progress of Photography, 1916=1919. Frontmatter: The Photo=Miniature.
1919 - Gale Group | NCCO Photography
Directory of Open Access Journals (DOAJ)
Jakob Manthey, Britta M. Jacobsen, Sinja Klinger, Bernd Schulte, Jürgen Rehm,
... and Aims Even though a ban of alcohol marketing has been declared a ‘best buy’ of alcohol ... effects of total and partial bans of alcohol marketing on alcohol consumption. Methods This descriptive systematic review ... explored how changes in the regulation of alcohol marketing impact on alcohol consumption. The search was conducted ... this review. Changes in consumption in relation to marketing bans were determined based on significance testing in ... were assessed. Results Seven studies examined changes in marketing restrictions in one location (New Zealand, Thailand, Canadian ...
Tópico(s): Alcohol Consumption and Health Effects
2024 - Wiley | Addiction
Essay: Notes and Comment, Marketing Photographs for Publication, Publications Which Buy Photographs. Frontmatter: The Photo-Miniature. Display ads: Bausch & Lomb Optical Co., Cyko Paper, Vulcan ...
1912 - Gale Group | NCCO Photography
Project Gutenberg
Sara J. Maksi, Kathleen Keller, Frank E. Dardis, Martina Vecchi, Jason Freeman, Rebecca Evans, E. Boyland, Travis D. Masterson,
Digital marketing to children, teens, and adults contributes to substantial exposure to cues and persuasive messages that drive the ... energy dense foods and sugary beverages. Previous food marketing research has focused on traditional media, but less is known about how marketing techniques translate within digital platforms, such as social ... model entitled food and beverage cues in digital marketing (FBCDM). The FBCDM model specifies key marking elements and marketing integration strategies that are common on digital platforms ...
Tópico(s): Media, Gender, and Advertising
2024 - Frontiers Media | Frontiers in Nutrition
Book.
1962 - Gale Group | World Scholar Latin America
Nathan Critchlow, John Holmes, Niamh Fitzgerald,
We should distinguish between alibi marketing, which promotes regular-strength alcoholic drinks without mentioning the brand name, and surrogate marketing or brand-sharing through promotion of alcohol-free ... developing and enforcing clear policies to control alcohol marketing. There is consistent evidence that exposure to, and engagement with, alcohol marketing is associated with alcohol use among young people [ ... also growing concern regarding the impact of alcohol marketing on adults, including those with a history of ...
Tópico(s): Cannabis and Cannabinoid Research
2024 - Wiley | Addiction
Book.
1962 - Gale Group | World Scholar Latin America
Directory of Open Access Books (DOAB)
Lázaro Florido-Benítez, Benjamín Del Alcázar Martínez,
... destinations (STDs) to develop new business models and marketing services to increase tourists’ experiences and sales, revenue, ... plans, especially when they set them up for marketing plans and operational processes. This iterative technology needs ... costs and specialised crews in advanced technologies and marketing activities. This study aims to show the impact of AI advancements on STDs’ tourism marketing to enhance the quality of services and illustrate ... STDs has been conducted to illustrate new tourism marketing in their future agenda. Moreover, this study presents ...
Tópico(s): Technology Adoption and User Behaviour
2024 - Multidisciplinary Digital Publishing Institute | Electronics
Book.
1933 - Gale Group | World Scholar Latin America
Rhoda Adura Adeleye, Kehinde Feranmi Awonuga, Onyeka Franca Asuzu, Ndubuisi Leonard Ndubuisi, Tula Sunday Tubokirifuruar,
Digital Marketing Analytics has become increasingly crucial in the contemporary business landscape, especially with the advent of Big Data ... comprehensive review of the strategies employed in Digital Marketing Analytics within the context of the rapidly evolving ... effectively. This review explores the role of Digital Marketing Analytics in harnessing the power of Big Data, ... offering predictive analytics for more targeted and personalized marketing strategies. The paper delves into various strategies employed ...
Tópico(s): Customer churn and segmentation
2024 - GSC Online Press | World Journal of Advanced Research and Reviews
Book.
1954 - Gale Group | World Scholar Latin America
Vikas Kumar, Abdul R. Ashraf, Waqar Nadeem,
... benefits to various functional areas within organizations, with marketing experiencing a significant positive impact. AI technologies have ... scholarly focus on AI's transformative effects on marketing is limited. This research investigates how AI is currently applied across different marketing functions and its potential future evolution and impact on marketing processes. In a rapidly evolving world, businesses must ... competitive advantages. Grounding our analysis in previous AI marketing literature, we adopt the dynamic capability theoretical lens, ...
Tópico(s): Blockchain Technology Applications and Security
2024 - Elsevier BV | International Journal of Information Management
Book.
1953 - Gale Group | World Scholar Latin America