Edgaras Abromavičius, Lina Pilelienė,
... effectiveness of product placement in the video game “NBA 2K13”. [...]
Tópico(s): Business Strategy and Innovation
2014 - De Gruyter Open | Management of Organizations Systematic Research
Edgaras Abromavičius, Lina Pilelienė,
... effectiveness of product placement in the video game “NBA 2K13”. [...]
Tópico(s): Business Strategy and Innovation
2014 - De Gruyter Open | Management of Organizations Systematic Research