Portal de Periódicos da CAPES

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Artigo Produção Nacional Revisado por pares

Robson Coelho Tinoco,

Tópico(s): Linguistics and Education Research

2010 - Księgarna Akademicka | Studia Iberystyczne

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Artigo Acesso aberto Produção Nacional Revisado por pares

Roberto Ramos,

Contemporary advertising is plural. It covers a variety of semiotic resources. This article is the result of a survey conducted in 20 advertising, print and electronic parts. They revealed some evidence, such as the dialogues between Emotional Appeals and Persuasive and also the statement of the culture of Materialist Neo-romanticism. Keywords: Advertising, Culture, Materialist Neoromanticism.

Tópico(s): Cultural, Media, and Literary Studies

2016 - UNIVERSIDADE DO VALE DO RIO DOS SINOS | Verso e Reverso