Giles Smith, Andrew Robson, Amanda Andrews, Simon Barnes Chief Sports Writer, Phil Yates, Rosemary Righter, Misty Wick, David Brown, Alexandra Frean, Sarah Potter, Martin Birchall, Greg Hurst Political Correspondent, Frances Gibb Legal Editor, Alexandra Blair, Peter Lansley, P. Ennew, Mark Souster, David Rose, Alexandra Frean Education Editor, Michael Evans Defence Editor, Philip Howard, (Neelam Verjee), James Fisher, Christine Seib, Michael Binyon, James Ducker, Elizabeth Judge, Hierarchies, Patrick Kidd, Kassim Ouma, Sam Marlowe, Marcus Oscarsson, Robert Sandall, Chris Carr, Kevin Eason, Matt Hughes and James Ducker, Lucy Bannerman, Cllr Keith Mitchell, Joe Joseph, (Liz Chong), Robin Pagnamenta, Joan McFADDEN, Ben Webster Transport Correspondent, Tom Baldwin Anna Stroman, Stewart Tendler Crime Correspondent, Feargus O'sullivan, Dr June Crown, Dan Sabbagh Media Editor, Gary Jacob, Tim Reid, Rosemary Bennett, Ruth Gledhill Religion Correspondent, Dalya Alberge Arts Correspondent, Dan Sabbagh, Richard Ford Home Correspondent, David Owne, Rainbow warrior, Anatole Kaletsky, Phil Gordon, Dr Jeremy Homes, Valerie Elliott Consumer Editor, Richard Lloyd Parry, Charles Bremner, Ron Lewis, Adam Sherwin Media Correspondent, Ruth Giedhill Religion Correspondent, Hugo Rifkind, Derwent May, Steve Moore, Daniel McGrory, Gary Duncan Economics Editor, Matt Dickinson Cheif Football Correspondent, Oliver Kay, Dan Lewis, Sarah Vine, Mark Henderson Science Editor, Huw Jenkins, James Harding Business Editor, Patrick Hosking Banking and Finance Editor, John Westerby, Tom Baldwin, Jill Sherman Whitehall Editor, (Rory Watson), Ann Treneman, Rob Wright, Edward Gorman Motor Racing Correspondent, Gabriel Rozenberg, Ivor Hall, Raymond Keene, Dr Helen Zealley, Matthew Pryor, Sean MacAulay, Matt Hughes, Rebecca O'Connor, Christine Buckley Industrial Editor, Kaveh Solhekol, Professor Noel H. Gale, Chris Campling, Andrew Smith, Dr Denis Alexander, Bronwen Maddox, Patrick Hosking, Helen Nugent, Christopher Martin-Jenkins Chief Cricket Correspondent, Damian Whitworth, Roger Boyes, Francesca Steele, Peter Dixon, Gabriel Rozenberg Economics Reporter, Nick Hasell, Ned Parker, Owen Slot Chief Sports Reporter, David Hands Rugby Correspondent, Rosemary Bennett Social Affairs Correspondent, Tony Cascarino, Paul Simons, Tom Dart, Kevin Maher, John Goodbody, Mary Ann Sieghart, James Doran, Philip Webster Political Editor, Rona Mackay, Anna Stroman, Jane Shilling, Craig Lord, Ian Johns, Professor Andirian, Matthew Parris, Graham Searjeant Financial Editor, Anjana Ahuja, George Caulkin, Neil Fisher, Alan Lee, Peter Riddell, Guy Thomas, (Sarah Butler), (Joe Bolger), Tony Dawe, Carly Chynoweth, Tom Hennigan, Ben Macintyre, Dr Frank Boulton, Simon de Bruxelles Jeremy Page, David Sinclair, Martin Waller, Catherine Philp, Lewis Smith Environment Reporter, James Jackson, J. Griffiths, Carl Mortished International Business Editor, Sarah Butler, Ashling O'Connor, Benedict Nightingale, Dr Thomas Stuttaford, Stephen Dalton, Sir Dillwyn Williams, Bill Edgar, Tony Halpin, James Christopher, Alan Lee Racing Correspondent, Alexandra Blair Education Correspondent, Olav Bjortomt, Jan Raath, Gerard Baker us Editor, Bryce Elder, Nick Meo, Lisa Verrico, Ann Gloag and Brian Souter, Daneil McGrory,
... Anjana Ahuja reports on the controversial practice of neuromarketing Winners and losers Why Coke, not Pepsi? How ...
2006 - Gale Group | TDA
Carl Erik Fisher, Lisa Judy Chin, Robert Klitzman,
Neuromarketing has recently generated controversies concerning the involvement of medical professionals, and many key questions remain-ones ... for the field of psychiatry. Conflicting definitions of neuromarketing have been proposed, and little is known about ... its practice. This article reviews the history of neuromarketing and uses an exploratory survey of neuromarketing Web sites to illustrate ethical issues raised by this new field. Neuromarketing, as currently practiced, is heterogeneous, as companies are ...
Tópico(s): Pharmaceutical industry and healthcare
2010 - Lippincott Williams & Wilkins | Harvard Review of Psychiatry
Patrick Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc,
Chapter - 00: Introduction Section - ONE: Neuromarketing or the art of selling to the brain Chapter - 01: Marketing and its limitations in understanding human intelligence Chapter - 02: Neuroscience ... discover the secrets of human intelligence Chapter - 03: Neuromarketing in question Section - TWO: Selling the marketing and ... Improving the efficiency of the marketing action: the Neuromarketing method Chapter - 06: Be irresistible: satisfy the customer's senses - Stage 1 of the Neuromarketing method Chapter - 07: Be remarkable: please the customer' ...
Tópico(s): Digital Marketing and Social Media
2014 - Association of College and Research Libraries | Choice Reviews Online
Jason Flores, Arne Baruca, Robert Saldivar,
... practice. As a relatively nascent subfield in marketing, neuromarketing applies neuroscientific methods to study consumer reactions to ... related stimuli. This study analyzes the use of neuromarketing by for-profit and non-profit organizations from ... evidence indicates that consumers perceive the use of neuromarketing-based marketing tactics by for-profit organizations to ... responses for non-profit organizations that do use neuromarketing based marketing practices and, interestingly, the most unfavorable ...
Tópico(s): Neuroethics, Human Enhancement, Biomedical Innovations
2014 - Allied Business Academies | Journal of Legal Ethical and Regulatory Issues
Produção Nacional
Vitor Costa Rozan Fortunato, Janaína de Moura Engracia Giraldi, Jorge Henrique Caldeira de Oliveira,
This article surveyed the main neuromarketing techniques used in the world and the practical results obtained. Specifically, the objectives are (1) to identify the main existing definitions of neuromarketing; (2) to identify the importance and the potential contributions of neuromarketing; (3) to demonstrate the advantages of neuromarketing as a marketing research tool compared to traditional ... 4) to identify the ethical issues involved with neuromarketing research; (5) to present the main neuromarketing techniques ...
Tópico(s): Digital Marketing and Social Media
2014 - | Journal of Management Research
Neven Šerić, Marijana Jurišić, Duje Petričević,
Throughout the last ten years, neuromarketing has been developing as a completely new branch of marketing. Considering the characteristics of tourism as a complex social construct, an assumption stands that a neuromarketing research can have a significant potential for optimizing ... desired perception of potential guests. The appliance of neuromarketing tourism market research thus assumes a novel conceptual ... The secondary data on the application of numerous neuromarketing techniques was gathered from articles, monographs and other ...
Tópico(s): Creativity in Education and Neuroscience
2015 - RELX Group (Netherlands) | SSRN Electronic Journal
Elitza Bakardjieva, Allan J. Kimmėl,
... a new addition to the marketing research toolbox, neuromarketing science has given rise to a variety of ... consumer perceptions of this nascent area of investigation. Neuromarketing researchers are dependent on consumer involvement as research ... and finding means to educate the public about neuromarketing is a priority for professionals working in the ... of personal constructs presumed to underlie perceptions of neuromarketing research. The findings point to neuromarketing research knowledge, attitudes toward science, attitudes toward technology, ...
Tópico(s): Ethics in Business and Education
2016 - Taylor & Francis | Ethics & Behavior
... take a leap forward to understand consumers better. Neuromarketing is a fairly new discipline that combines behavioural psychology, economics and consumer neuroscience. Neuromarketing is an emerging field that bridges the study of consumer behavior with neuroscience. Neuromarketing has attracted increasing attention, but critical aspects of ... includes, and how it is used in practice. Neuromarketing, as currently practiced, is heterogeneous, as companies are ... technologies. Consumers are complex, diverse in nature and neuromarketing can provide better insights about their purchase intentions. ...
Tópico(s): Innovation, Sustainability, Human-Machine Systems
2018 - | International Journal of Technical Research & Science
Letizia Alvino, Efthymios Constantinides, Massimo Franco,
... how to, explain their choices. For this reason, Neuromarketing research has grown in popularity. Neuromarketing uses both psychological and Neuroscience techniques in order ... overview of the current and previous research in Neuromarketing; (2) analyzes the use of Marginal Utility theory in Neuromarketing. In fact, there is remarkably little direct empirical evidence of the use of Marginal Utility in Neuromarketing studies. Marginal Utility is an essential economic parameter ... s decision-making process. The research gap between Neuromarketing and use of Marginal Utility theory is discussed ...
Tópico(s): Creativity in Education and Neuroscience
2018 - Canadian Center of Science and Education | International Journal of Marketing Studies
Billy Sung, Nicholas J. Wilson, Jin Ho Yun, Eun Ju Lee,
... is to identify new opportunities and challenges for neuromarketing as an applied neuroscience. Design/methodology/approach The authors discuss conceptual and methodological contributions of neuromarketing based on studies that have employed neural approaches ... investigations, explaining the various tools and designs of neuromarketing research. The authors identify marketing-related questions to ... contributions, evaluating several challenges that lie ahead for neuromarketing. Findings The authors summarize the contributions of neuromarketing ...
Tópico(s): Creativity in Education and Neuroscience
2019 - Emerald Publishing Limited | Asia Pacific Journal of Marketing and Logistics
Prakash Singh, Ibrahim Alhassan, Lama Sameer Khoshaim,
The neuromarketing phenomenon has led to a makeover in the marketing area, and its application in the business world ... comprehensive study delves into the multifaceted world of neuromarketing. Employing a systematic literature review approach and reviewing ... aims to provide a holistic view of the neuromarketing field, offering valuable insights and directions for future ... into six distinct research themes: 1. Evolution of Neuromarketing, 2. Neuromarketing Definitions and Neuromarketing Tools, 3. Neuromarketing ...
Tópico(s): Consumer Retail Behavior Studies
2023 - Multidisciplinary Digital Publishing Institute | Journal of theoretical and applied electronic commerce research
R. K. Bajaj, Asif Ali Syed, Surabhi Singh,
... paper, there is exploration of the concept of neuromarketing as a newly developed strategy with economic potential ... be used to better comprehend the idea of neuromarketing and its impact on consumers' decision‐making. So neuromarketing involves the scientific observation of brainwave activity, eye ... brand‐related communications. By studying the brain, these neuromarketing strategies can forecast how consumers will make decisions. The neuromarketing tactics' benefits and constraints are studied on a ...
Tópico(s): Creativity in Education and Neuroscience
2023 - Wiley | Journal of Consumer Behaviour
Junaid Siddique, Amjad Shamim, Muhammad Nawaz, Muhammad Farrukh Abid,
... years have witnessed a rise in interest in neuromarketing from academia and industry, as it offers practical ... marketing stimuli. Despite this, the current state of neuromarketing research is not well supported by empirical data. ... the past few years, a bibliometric analysis of neuromarketing is carried out, taking into account its techniques, ... EEG) appeared as a predominantly tool used in neuromarketing research. EEG is either used alone or together ... in the study as a crucial area of neuromarketing, among other pertinent concepts. The study's results ...
Tópico(s): Digital Marketing and Social Media
2022 - Emerald Publishing Limited | Journal of Contemporary Marketing Science
Zeren Zhu, Yuanqing Jin, Yushun Su, Kan Jia, Chien‐Liang Lin, Xiaoxin Liu,
Neuromarketing has become a new and important topic in the field of marketing in recent years. Consumer ... consumer behavior, advertising, information systems, and e-commerce. Neuromarketing uses neurological methods to determine the driving forces ... field, we must understand the current situation of neuromarketing. A systematic bibliometric analysis can solve this problem ... topics. In this study, journals that focused on neuromarketing in the field of marketing between 2010 and ... more stars. According to the data analysis results, neuromarketing has 15 main journals with relevant papers. Based ...
Tópico(s): Olfactory and Sensory Function Studies
2022 - Frontiers Media | Frontiers in Psychology
Verónica Crespo-Pereira, Beatriz Legerén Lago, Jaime Arregui-McGullion,
... the main factors that impact the adoption of neuromarketing within large-scale enterprises, both from a bibliographical ... was undertaken to understand the current state of neuromarketing and its place within large-scale enterprises. This ... corporations in Spain are aware of and employ neuromarketing; and to identify the internal and external factors ... by further research. The responses do suggest that neuromarketing techniques are not used in the majority of ... not very high. The results also suggest that neuromarketing has a good reputation amongst industry practitioners and ...
Tópico(s): Creativity in Education and Neuroscience
2020 - Frontiers Media | Frontiers in Communication
Purpose Neuromarketing, which is an interdisciplinary area, concentrates on evaluating consumers’ cognitive and emotional reactions to different marketing stimuli. In spite of advantages, neuromarketing still requires development and lacks a strong theoretical framework. Techniques that are used in neuromarketing studies have different superiorities and limitations, and thus, ... to introduce a novel integrated approach for the neuromarketing research area. Design/methodology/approach The proposed approach ...
Tópico(s): Sustainable Supply Chain Management
2018 - Emerald Publishing Limited | Kybernetes
Nick Lee, Leif Brandes, Laura Chamberlain, Carl Senior,
... last decade of research in the field of neuromarketing and present a schematic illustration of the basic process of a typical neuromarketing study. We then identify three critical points of ... illustration that have not received enough discussion in neuromarketing-relevant literature, and which we consider to be ... are the dominance of event-based designs in neuromarketing, the potential of alternative modalities in neuromarketing and the current focus on reverse inference in neuromarketing. We argue that, taken together, these points have ...
Tópico(s): Creativity in Education and Neuroscience
2017 - Taylor & Francis | Journal of Marketing Management
Nick Lee, Laura Chamberlain, Leif Brandes,
... aims to examine whether the existing body of neuromarketing literature can support such growth. Specifically, the authors ... replicate how a newcomer to the field of neuromarketing would go about orienting themselves to the field and learn how to conduct excellent neuromarketing research. Design/methodology/approach A total of 131 papers, published in the areas of “neuromarketing” and “consumer neuroscience” were downloaded and then identified ... primers that a newcomer would come across. Finally, neuromarketing as it appears to a newcomer suffers from ...
Tópico(s): Digital Marketing and Social Media
2018 - Emerald Publishing Limited | European Journal of Marketing
Zeliha Eser, Feride Bahar Işın, Metehan Tolon,
Abstract Neuromarketing uses the latest advances in brain scanning to learn more about the mental processes behind customer purchasing ... of marketing academics, neurologists, and marketing professionals regarding neuromarketing studies, as they have an important role for the future of neuromarketing studies. Quantitative analysis was conducted on data from ... and 56 marketing professionals. All participants agreed that neuromarketing is not a manipulative way of selling unnecessary ... were perceived as the most important aspects of neuromarketing according to the three groups of participants. Analyses ...
Tópico(s): Creativity in Education and Neuroscience
2010 - Taylor & Francis | Journal of Marketing Management
David Hensel, Ana Maria Iorga, Lisa Wolter, Judith Znanewitz,
... business world compared to academia. The potential of neuromarketing can only be exploited effectively, if trust in ... with ethical behavior. Therefore, guidelines for conducting ethical neuromarketing studies have already emerged, but have not been ... ethical aspects that are supplementary to the NMSBA (Neuromarketing Science & Business Association) code of ethics, contained in the EGNM (Ethical Guideline in Neuromarketing) guideline by determining whether there is a consensus with the answers provided by neuromarketing practitioners. The second objective is to refine the ...
Tópico(s): Animal testing and alternatives
2017 - Taylor & Francis | Cogent Psychology
Ahmed H. Alsharif, Nor Zafir Md Salleh, Alharthi Rami Hashem E, Ahmad Khraiwish, Lennora Putit, Lily Suriani Mohd Arif,
... regarding the limitations, challenges, and potential solutions of neuromarketing implementations in the Malaysian context. A semi-structured ... that several issues had impeded the growth of neuromarketing, such as ethical and manipulation concerns, the high ... several potential solutions to enhance the application of neuromarketing, such as establishing strong collaborative networks, providing labs ... increasing awareness of the potential difficulties in implementing neuromarketing techniques and helping to guide future research and ...
Tópico(s): Service and Product Innovation
2023 - Multidisciplinary Digital Publishing Institute | Sustainability
Negin Sangari, Payvand Mirzaeian Khamseh, Shib Sankar Sana,
<abstract> <p>Unlike traditional marketing methods, neuromarketing has shown new insights and higher prediction accuracy. This research uses the bibliometric method to analyze the objectives like the analysis and integration of the green concept of neuromarketing, recognition of the useful authors, the years of ... this field and keywords around the concept of neuromarketing. The tools presented in neuromarketing expand and improve the perception of the enthusiasts ... analysis, the share of the annual production of neuromarketing documents, the percentage of the production of authoritative ...
Tópico(s): Digital Marketing and Social Media
2023 - American Institute of Mathematical Sciences | Green Finance
Kateřina Bočková, Jana Škrabánková, Michal Hanák,
... deals with a comprehensive interpretation of the term neuromarketing, as a discipline that applies neuroscientific methods to ... next the questionnaire is used. We state that neuromarketing is a discipline that applies neuroscientific methods to ... the markets and market exchanges. Each of the neuromarketing techniques measures different data and suits different purposes, ... results. The interest in the theoretical research of neuromarketing focuses on the consumer decision-making process. One of the main benefits of neuromarketing is the potential to measure accurate, objective data ...
Tópico(s): Consumer Packaging Perceptions and Trends
2021 - | Emerging Science Journal
... increasing relation between big data 2.0 and neuromarketing, particularly to influence election outcomes, along with a ... inductive methodology to define the term of political neuromarketing 2.0 through a brief literature review of ... of big data 2.0, virtual identity and neuromarketing. It then applies a single qualitative case study ... microtargeting in the USA, and analyzing the political neuromarketing 2.0 mechanisms adopted by Trump’s political ... paper believes that big data 2.0 and neuromarketing techniques played an unusual role in reading political ...
Tópico(s): Media Influence and Health
2019 - Emerald Publishing Limited | Review of Economics and Political Science
This study tries to decipher the role of neuromarketing in the myriad fields of business employing in- ... thus proposes abundant acumens into important facets of neuromarketing in the business world employing a bibliometric investigation. The chapter presents an assessment of important neuromarketing enablers and their function in several business disciplines ... on keyword co-occurrence. The observed clusters indicate neuromarketing applications and execution problems in business. The complete ... help managers keep current on the uses of neuromarketing in many sectors. The chapter also identifies potential ...
Tópico(s): Customer Service Quality and Loyalty
2022 - IGI Global | Advances in marketing, customer relationship management, and e-services book series
Mohammad Osman Gani, Mohammad Zahedul Alam, Md. Mahabub Alom, Mohammad Omar Faruq,
... decision making.In this instance, the concept of neuromarketing offers a chance to get accurate, factual data ... the challenges, prospects, limitation and potentiality of practising neuromarketing in the context of Bangladesh as a cutting- ... corresponding recommendations.The status and future prediction of neuromarketing have been exposed through qualitative and quantitative analysis. ... of awareness, interest, acknowledgement and conviction towards practising neuromarketing in the context in Bangladesh.The contribution of ...
Tópico(s): Organizational Leadership and Management Strategies
2018 - Sumy State University | Marketing and Management of Innovations
Zineb Ouazzani Touhami, Larbi Benlafkih, Mohamed Jiddane, Yahia Cherrah, Hadj Omar El Malki, Ali Benomar,
Neuromarketing is a new field where brain science and marketing meet. The emergence of brain imaging encourages ... system studies also play an important role in neuromarketing research. The number of neuromarketing studies is growing and the findings are important for marketing research. However neuromarketing suffers from many limits that are a barrier ... article, we attempt to give an overview on neuromarketing and its neural correlates while provide a perspective ... of field for less commercial purposes. Key words: Neuromarketing, neuroscience, marketing, reward system, marketing placebo effect.
Tópico(s): Pain Management and Placebo Effect
2011 - Academic Journals | AFRICAN JOURNAL OF BUSINESS MANAGEMENT
Celia Andreu-Sánchez, Aroa Contreras-Gracia, Miguel Ángel Martín-Pascual,
Neuromarketing has existed for just over a decade, and its theoretical framework, techniques and research methods have ... during these years. The absence of legislation regulating neuromarketing experiments and the secrecy of the private sector ... scientific sector in Spain has great interest in neuromarketing. Sixteen of Spain's 75 universities (21%) have a research group, institute or center that studies neuromarketing, but this activity has had little international impact. ... Spanish professional commercial sector shows real interest in neuromarketing, either having a separate department dedicated to it ...
Tópico(s): Educational Research and Science Teaching
2014 - Ediciones Profesionales de la Informacion SL | El Profesional de la Informacion
Antonio Mileti, Gianluigi Guido, M. Irene Prete,
ABSTRACT The emergence of neuromarketing has significantly advanced conventional marketing research, illuminating how unconscious responses and emotions impact consumers’ perceptions and decision‐making processes. Neuromarketing is founded on the assumption that individual sensory ... or emotional characteristics of consumer decision making. Yet, neuromarketing technologies present several limitations that can impede the ... nanotechnologies, which present a ground‐breaking opportunity for neuromarketing research. These technologies encompass not only the traditional ...
Tópico(s): Neural and Behavioral Psychology Studies
2016 - Wiley | Psychology and Marketing
Aida Azlina Mansor, Salmi Mohd Isa,
Neuromarketing has become a central marketing issue in the new global economy. The term neuromarketing is a combination of neuroscience and marketing. This ... especially on consumer analysis. The central concept of neuromarketing is strongly related to brain activities, understanding the ... preferences, motivations, and expectations, and predicting consumers' behavior. Neuromarketing is not to replace traditional marketing methods, but ... This paper focuses on the growing field of neuromarketing and aims to explain the fundamental concepts of ...
Tópico(s): Organizational Leadership and Management Strategies
2020 - | Neuroscience Research Notes