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Seminario Tadar,

... Deporte de Alto Rendimiento. Contiene: -Baloncesto. Jose Vicente “PepuHernandez -Baloncesto. Miguel Angel Betancor -Balonmano. Juan Carlos Pastor - ...

Tópico(s): Sports Performance and Training

2011 - Wiley | Addiction

Artigo Acesso aberto Revisado por pares

Marina Ramos Serrano, María del Mar Rubio Hernández,

In order to create an efficient message and to associate specific cultural values to a brand, advertisements refer to the elements within the collective imaginary which identify a region or a country. In this sense, alcoholic beverages advertising stands out for creating universes which refer to the origins of the product, by turning to images which result from stereotypes at times. Thus, when taking a semiotic point of view, it is possible to distinguish how the isotopes which appear within advertisements ...

Tópico(s): Educational theories and practices

2012 - | Pensar la Publicidad Revista Internacional de Investigaciones Publicitarias