Gráinne Gilmore, Andrew Robson, Giles Smith, Steve Withers, Gabriele Marcotti, Carol Lewis, Robert Cole, Matthew Syed, DJM, Michael Evans and Andrew Pierce, Alexandra Frean, Stephen Farrell and Ian MacKinnon, Martin Birchall, Peter Lansley, Sean O'Neill, Steve Bird and Lewis Smith, Mark Souster, Philip Howard, Ken Bruce, Hilary Finch, Camilla Cavendish, Christine Seib, David Chater, Rachel Campbell-Johnston, James Bone, James Ducker, Sam Marlowe, Simon Walker, Michael Grade, Wendy Ide, Kevin Eason, Geoff Brown, Joe Joseph, Ben Webster Transport Correspondent, Richard Owen and Ruth Gledhill Religion Correspondent, Jane MacArtney, Valerie Elliott, Stewart Tendler Crime Correspondent, Paddy Harverson Communications Secretary, Anthony Browne, Ruth Gledhill, Rory Watson, Dr Libby Wilson, Alison Ravetz, Joe Morgan, Jill Dupleix, Tim Reid, Sarah Hobson, Angela Jameson Industrial Correspondent, Ruth Gledhill Religion Correspondent, Mr Justice Silber, Alan Hamilton, Dr. J. E. Staines, Anatole Kaletsky, David Hands, Charles Bremner, Graham Keeley, Genevieve Fox, Tim Teeman, Hugo Rifkind, Robert Saunders, Caroline Merrell Banking Correspondent, Angela Jameson, Gary Duncan Economics Editor, Oliver Kay, Oleg Gordievsky, Lesley Hovington, Sarah Vine, Patrick Hosking Investment Editor, Tom Baldwin, David Hands Correspondent, John Hopkins Golf Correspondent, Rob Wright, Ann Treneman Parliamentary Sketch, Neil Harman Tennis Correspondent, Raymond Keene, Sean MacAulay, Matt Dickinson, Matt Hughes, Sumeet Chatterjee, Kaveh Solhekol, Rosemary Bennett Deputy Political Editor, Beryl Dixon, Lynn Hughes, Chris Campling, Jill Sherman, Christopher Martin-Jenkins Chief Cricket Correspondent, Roger Boyes, Dick Taverne, Gabriel Rozenberg Economics Reporter, Carolyn Asome, Father Bryan Storey, Kevin Maher, Julian Muscat, Paul Simons, Adam Fresco, Nick Szczepanik, John Goodbody, A. Paul Davey, Mary Ann Sieghart, Philip Webster Political Editor, Tosin Sulaiman, Michele Kirsch, Ian Johns, Philip Kotler, Graham Searjeant Financial Editor, George Caulkin, Caitlin Moran, Alan Lee, Peter Riddell, Caroline Merrell and Christine Seib, Tony Dawe, Richard Beeston, Carly Chynoweth, Denis Seguin, David Sanderson, Jacqui Goddard, David Sinclair, Anne Ashworth Personal Finance Editor, John Naish, Martin Waller, Chris Ayres, Carl Mortished International Business Editor, Nigel Hawkes Health Editor, Sarah Butler, Ashling O'Connor, Benedict Nightingale, Angus Batey, Dr Mayur Lakhani, Dr Thomas Stuttaford, Stephen Dalton, Ben Hoyle, Leo Lewis, Bill Edgar, James Christopher, Clare Dight, Robert Kemp, W. W. Suen, Anthony Jennings, Alexandra Blair Education Correspondent, Pauline Druiff, Conal Gregory, Paula Griffiths, Jenny Davey, Sam Lister Health Correspondent, Patience Wheatcroft,
The Times Hamas marches into politics Terror dispute Microsoft offer Token times2 Pope on love Index Hospitals on critical list as NHS cash crisis spirals ...
2006 - Gale Group | TDA
... 27 Executive Forum The marketing of leadership Philip Kotler, Philip Kotler S.C. Johnson & Son Distinguished Professor of ... UniversitySearch for more papers by this author Philip Kotler, Philip Kotler S.C. Johnson & Son Distinguished Professor of International ...
Tópico(s): Management and Marketing Education
1999 - Wiley | Leader to Leader
Philip Kotler, John C. Westman,
... need to know and do about marketing Philip Kotler, Philip Kotler Kellogg School of Management, Northwestern UniversitySearch for ... Search for more papers by this author Philip Kotler, Philip Kotler Kellogg School of Management, Northwestern UniversitySearch for more ...
Tópico(s): Management and Marketing Education
2006 - Wiley | Leader to Leader
Marketing executives and mathematicians have joined forces in a search for improved decision models to handle such problems as new-product development, media selection, retail inventory control, and size of sales force. The author of this article explains and illustrates those operations research models which hold the greatest promise in the marketing area.
Tópico(s): Organizational Management and Leadership
1963 - SAGE Publishing | Journal of Marketing
Christina L. Davis, Sophie Meunier,
... Policy. International Studies Quarterly 53(4): 885–906. Kotler, Philip. 2002. Marketing Management. New York : Prentice Hall. Kuisel, ...
Tópico(s): Corruption and Economic Development
2011 - Wiley | American Journal of Political Science
... Arbor, MI: Association for Consumer Research, 13–16. Kotler, Philip and G. Alexander Rath 1984. "Design: A Powerful ...
Tópico(s): Consumer Packaging Perceptions and Trends
2000 - Wiley | Academic Review
Maureen Bourassa, Peggy Cunningham, Jay M. Handelman,
Abstract Purpose – Philip Kotler is one of the pioneers who has contributed to the broadening of academic inquiry in the field of ... his work, this paper seeks to explore how Philip Kotler has achieved such influence in the field of ... number of data sources including depth interviews with Philip Kotler and nine of his colleagues, participant observation at ... literature. Findings – The research reveals the keys to Philip Kotler's success are his ability to learn from ... within organizations. Practical implications – Gaining an understanding of Philip Kotler and his work contributes to our understanding of ...
Tópico(s): Customer Service Quality and Loyalty
2007 - Emerald Publishing Limited | European Business Review
Philip Kotler is a name synonymous with the development of marketing as an academic discipline and operational practice ... for new generations of business school students and Philip Kotler spells out four major lessons to be learned.
Tópico(s): Customer Service Quality and Loyalty
1994 - Elsevier BV | European Management Journal
Neil G. Kotler, Philip Kotler,
(2000). Can Museums be All Things to All People?: Missions, Goals, and Marketing's Role. Museum Management and Curatorship: Vol. 18, No. 3, pp. 271-287.
Tópico(s): Religious Tourism and Spaces
2000 - Taylor & Francis | Museum Management and Curatorship
It is forty years since Philip Kotler published his first academic paper. In that time, he has done more than anyone to disseminate the marketing message. Yet, despite ... a literary approach to the literary works of Philip Kotler. More specifically, it employs Marxian precepts to penetrate ... characterizes works of literary appreciation, it argues that Philip Kotler and Karl Marx are indistinguishable in terms of ...
Tópico(s): Anthropological Studies and Insights
2002 - Elsevier BV | European Management Journal
Purpose This paper presents an autobiographical sketch of Philip Kotler. Design/methodology/approach I use an autobiographical narrative. ...
Tópico(s): Marketing and Advertising Strategies
2017 - Emerald Publishing Limited | Journal of Historical Research in Marketing
... to successfully compete for funding, talent, and influence. Philip Kotler and Nancy Lee have written a unique, practical, ... in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that ...
Tópico(s): Public Procurement and Policy
2007 - Association of College and Research Libraries | Choice Reviews Online
Drucker,) and has been hailed by the Management Centre Europe as "the world's foremost expert on the strategic practice of marketing."In 2008, the Wall Street Journal listed him as the 6th most influential person on business thinking.Kotler has consulted many major U.S. and foreign companies, including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorolain the areas of marketing strategy, planning and organization, and international marketing.He presents seminars in major ...
Tópico(s): Management and Marketing Education
2009 - | Acta Mechanica Slovaca
Marketing "guru" Professor Philip Kotler′s address to a business school graduation ceremony exposed some of his views on issues such as the marketing ...
Tópico(s): Management and Marketing Education
1991 - Emerald Publishing Limited | Management Decision
The author describes how he entered the marketing field and describes his contributions in four sections: articles written, books published, students nurtured, and executives consulted and trained. He describes his contributions to the marketing field in nine areas: marketing theory and orientations, improving the role and practice of marketing, analytical marketing, the social and ethical side of marketing, globalization and international marketing competition, marketing in the new economy, creating ...
Tópico(s): Marketing and Advertising Strategies
2011 - Emerald Publishing Limited | Review of marketing research
Abdul Wahid Khan, Nikita Kataria,
Tópico(s): SMEs Development and Digital Marketing
2021 - SAGE Publishing | Journal of Macromarketing
Thirty years ago, Philip Kotler drafted the modern marketing constitution and most would agree that it has served the discipline well. A generation on ...
Tópico(s): Management and Organizational Studies
2002 - Emerald Publishing Limited | European Journal of Marketing
Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University ( ...
Tópico(s): Marketing and Advertising Strategies
2005 - SAGE Publishing | Journal of Public Policy & Marketing
... ReviewVolume 15, Issue 2 p. 25-28 Interview: Philip Kotler Stuart Crainer, Stuart CrainerSearch for more papers by ...
Tópico(s): Accounting and Organizational Management
2004 - Wiley | Business Strategy Review
Produção Nacional
Revisado por pares
Marcus Wilcox Hemais, Laís Rodrigues,
... wrongdoings. Led by the area's canons, particularly Philip Kotler, marketing has associated consumerist values with neoliberal-capitalist ...
Tópico(s): African cultural and philosophical studies
2023 - Taylor & Francis | Journal of Marketing Management
Resena del libro: Philip Kotler, John T. Bowen & James C. Makens. (2006). Marketing for Hospitality and Tourism. New Jersey: Pearson Prentice Hall. 932 paginas. ...
Tópico(s): Organizational Management and Innovation
2009 - University of Puerto Rico | Fórum Empresarial
... service work culture and undoubtedly fierce competition. As Kotler, Philip says, Companies should think about the millennium as a golden opportunity to gain mind share and heart share. It should be noted that these mind shares highlighted by Kotler are nothing but carving out brands in the ...
Tópico(s): Diverse Scientific Research Studies
2008 - Associated Management Consultants Private Limited | Indian Journal of Marketing
Marketing executives and mathematicians have joined forces in a search for improved decision models to handle such problems as new-product development, media selection, retail inventory control, and size of sales force. The author of this article explains and illustrates those operations research models which hold the greatest promise in the marketing area.
Tópico(s): Operations Management Techniques
1963 - SAGE Publishing | Journal of Marketing
Robert S. Hoeke, Roger E. Potter,
... Holt, Rhinehart, and Winston, Inc. Google Scholar [6] Kotler, Philip. Marketing Management: Analysis, Planning, and Control. Englewood Cliffs , ...
Tópico(s): Working Capital and Financial Performance
1975 - Wiley | Financial Review
Tópico(s): Digital Games and Media
1964 - Advertising Research Foundation | Journal of Advertising Research
Tópico(s): Digital Innovation in Industries
1964 - SAGE Publishing | Journal of Marketing Research
In evaluating a new product idea, it can be misleading to consider only one conception of the product's attributes and marketing program. Different conceptions of the marketing mix will yield different estimates of profit potential. The author shows how the “best” marketing mix can be found under the conditions of limited information. The estimated profit potential of this best mix becomes the basis for judging whether the company should develop the new product.
Tópico(s): Business Strategies and Innovation
1964 - SAGE Publishing | Journal of Marketing Research
What happens in the buyer's mind between the acts of receiving impressions about products and making his purchasing decisions? Several theories exist, but there is no generally accepted comprehensive theory. Here the author contrasts buyer behavioral models based on five major theories, and shows how each has unique marketing applications.
Tópico(s): Digital Marketing and Social Media
1965 - SAGE Publishing | Journal of Marketing
What happens in the buyer's mind between the acts of receiving impressions about products and making his purchasing decisions? Several theories exist, but there is no generally accepted comprehensive theory. Here the author contrasts buyer behavioral models based on five major theories, and shows how each has unique marketing applications.
Tópico(s): Digital Marketing and Social Media
1965 - SAGE Publishing | Journal of Marketing
This paper deals with the problem of formulating a long-run competitive marketing strategy for a new product introduced into a market with classic growth, seasonal, and merchandising characteristics. The paper is divided into four parts. The first part describes the market model as well as the accounting model used by the firm to compute its profits. The second part discusses nine conceptually different classes of marketing strategies. The third part reports the results of a duopoly confrontation ...
Tópico(s): Digital Marketing and Social Media
1965 - Institute for Operations Research and the Management Sciences | Management Science