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... action hero Barclays Premier League Matt Hughes sees Pavlyuchenko continue Tottenham's renaissance Roman on right track Tactical Analysis Luck is with ...
2008 - Gale Group | TDA
Delphine Dion, Roman Pavlyuchenko, and Sonja Prokopec,
Rare watches, fine wines and spirits, sports cars, designer sneakers, and many other luxury goods create massive enrichment opportunities for consumers if they resell them on secondary markets. This trend is part of the enrichment economy, a novel form of market arrangement wherein consumers use iconic goods to increase their capital. However, it creates challenges for brands, such as preserving their primary market desirability and avoiding cannibalization. To understand how brands can navigate ...
Tópico(s): Management and Organizational Studies
2024 - SAGE Publishing | Journal of Marketing
Roman Pavlyuchenko, Delphine Dion,
Abstract Glasses and stones, metals and textiles, leathers and plastics … . The materials of objects can shape consumption in a variety of ways. Drawing on affordance theory, the authors conceptualize materials as prominent drivers of object affordances, that is, action (im)possibilities with and around objects. The authors explain when, how, and what materials drive object affordances. And, they explain how consumers actualize (or put to use) materials-driven object affordances. This research makes three ...
Tópico(s): Design Education and Practice
2024 - Oxford University Press | Journal of Consumer Research