Bernhard Fabian Bichler, Andreas Kallmuenzer, Mike Peters,
... drawing on the case of the tourism destination Serfaus (Tyrol, Austria), our findings emphasize the role of ...
Tópico(s): Migration, Ethnicity, and Economy
2020 - Elsevier BV | Journal of Hospitality and Tourism Management
Birgit Bosio, Katharina Rainer, Marc Stickdorn,
Purpose Many companies struggle with the assessment of customer experience. This chapter aims to demonstrate how mobile ethnography tackles this issue by assessing data in a holistical way, in-situ, and in real-time.
Tópico(s): Customer Service Quality and Loyalty
2017 - Emerald Publishing Limited | Review of marketing research
... Security concerns, 196 Selflessness, acts of, 151–153 Serfaus-Fiss-Ladis, 113, 119, 120, 121, 124, 130 ... Ethnography: A Case Study of the Alpine Destination Serfaus-Fiss-Ladis Alleviating Survivor Loneliness: The Value of ...
2017 - Emerald Publishing Limited | Review of marketing research