... reporting on meeting held by Stockholm Conservatives under slogan, 'Denmark Brother Country'. Part 4. Sweden. 09/09/ ...
1943 - Gale Group | ArchivesUnbound Western Europe
Ralph Hansmann, Peter Loukopoulos, Roland W. Scholz,
... 183) revealed that overall impressions of 10 different slogans for the promotion of battery recycling were significantly ... participants' survey judgements of their effectiveness. Estimates of slogan effectiveness were positively related with ratings for good ... and easy comprehensibility. The overall impression of the slogan was also positively related to these characteristics and, ... authoritative wording. The behavioural effectiveness of a humorous slogan urging people to return used batteries, and a ...
Tópico(s): Behavioral Health and Interventions
2009 - Elsevier BV | Resources Conservation and Recycling
Children and adults from Bergen Belsen writing a slogan for luck. Bergen Belsen. 31 Dec 1946. JRU- ...
1946 - Gale Group | PWE
Chiranjeev Kohli, Lance Leuthesser, Rajneesh Suri,
Slogans are a key element of a brand's identity, and contribute to a brand's equity. In today's marketplace, almost all brands employ slogans; they enhance a brand's image, aid in ... agreement exists as to what constitutes a successful slogan. As such, although marketing managers use slogans extensively, they are often at a loss when ... In turn, this leads to ineffective use of slogans and, ultimately, the possibility of a surprisingly poor linkage between a brand and its slogan, even among the most well-known brands. To ...
Tópico(s): Digital Communication and Language
2007 - Elsevier BV | Business Horizons
Jascha Moschewitz Stockholm-Rasunda,
Hoffmann's daily slogan was: I like so much to see Jewish blood squirt. The 'Final Solution' (September 1939-1945): Concentration Camps: Alphabetical ...
0000 - Gale Group | ArchivesUnbound Holocaust Rare
Miranda Y.P. Lee, Daniel W. C. So,
... differences of “brand‐personality traits” projected by corporate‐slogans of corporations operating in Greater China (CGCs) to ... cultural unit, and to examine CGC bilingual corporate‐slogans to see if patterns are in evidence and if certain ways of crafting the slogans are more effective. Design/methodology/approach Corporate‐slogans are collected from web sites of major CGCs. ... a cultural unit; and the majority of the slogans are crafted by direct translation and parallel drafting, ... CGCs in terms of the adoption of corporate‐slogans, corporate names and artefacts related to corporate identity ...
Tópico(s): Swearing, Euphemism, Multilingualism
2007 - Emerald Publishing Limited | Corporate Communications An International Journal
From Our Labour Correspondent, From Our Parliamentary Correspondent, From Our Aeronautical Correspondent, From Our Own Correspondent, From Our Special Correspondent, From A Polish Correspondent, From A Dutch Correspondent, From Our Military Correspondent, Our Parliamentary Correspondent, From Our Correspondent, Arnold B. Gridley., A Patient., D. A. Jones., H. A. Smith., A. C. Trinder., Comyns Berkeley., Your Correspondent., Cyril Falls., A. C. Gloucestr:, K. Neville Moss., Frederick H. Pickering., By Clifford Odets,
... Incident Off Algiers, "Still More Planes" Australia's Slogan For London, An Attack Against Heavy Odds R. ... Drought For 13 Years, Pacific War Council's Slogan "Japan For Japanese", R.A.F. Return To ...
1942 - Gale Group | TDA
Sara Rosengren, Micael Dahlén,
Slogans are generally considered to be useful in building brand equity. In today's cluttered environment, however, consumers often match slogans with brands other than the actual sponsoring brand. Still, research on slogans has mainly focused on slogan effects when the brand is given (for example, in controlled experiments). By using real slogans and brands, this study increases our understanding of how slogans work in the presence of several competing slogans and brands. It is found that mismatching of ...
Tópico(s): Digital Marketing and Social Media
2006 - Taylor & Francis | Journal of Marketing Communications
Srikumar Sen, Boxing Correspondent, Jim Hague, David MacQuitty, Phil Yates, Reggie Nadclson, Tunku Varadarajan, Jon Ashworth, Sue Baker, Paul Heiney, Helen Grace, Nick Nuttall, Portia Colwell, Christopher Thomas, South Asia Correspondent, Zahid Hussain, David Maddock and John Goodbody, Rob Hughes, Barbra Paskin, Simon Hacker, Simon Barnes, Richard Ford, Home Correspondent, Derek Clarkson, Annabel Levy, Magnus Linklater, Richard Thomson, Alexandra Frean, Media Correspondent, Robert Breckman, Isabel Carlisle, Richard Hobson, John Diamond, Nathan Griggs, Sydney Samuelson, Gavin Lumsden, Philip Howard, John O'reilly, Carol Midgley, Joanna Bale, Barry Turner, A. Davies, Jack Bannister, Deborah Moggach, Carl Mortished, Ginny Dougary, Gillian Maxey, John Longley, A. J. McManus, Carol Midgley and Polly Newton, Tom Walker, Kevin Eason, Kate Hatfield, Nick Evelegh, Gerald Davies, David Nicholas, Joe Joseph, Cathleen Schine, Carl Evans, Jill Sherman, Chief Political Correspondent, Robert Sheehan, D. R., J. M. B. Porter, Ruth Gledhill, Debra Craine, Shirley English, Tom Rhodes and Stephen Farrell, Camilla Robinson, J. H. B. Acland, Peter Bills, Peter Waymark, Ian Morton, Robin Young, Peter Millar, John Frow, Rodney Milnes, Barry Sheen, Barbara Abbs, Michael Clark, Eve-Ann Prentice, Helen Dunmore, James Landale Political Reporter, Tim Lott, Alexander Chancellor, Quentin Letts, Kitty Ray, Hugh Cartwright, Peter Barnard, William Gilroy, Derwent May, Caroline Harvey, Kate Muir, Roger Scruton, Michael Woodhead, Lizanne Rose, Colin Barraclough, Richard Cork, Stephen Anderton, Paul Durman, Sarah Johnson, James Pickard, Tony Hoare, Paul Myles, John Hopkins, David Miller, Nathan Yates, Barry Millington, M. Still, James Pettifer, William Taylor, George Plumptre, J. A., Christina Koning, John Higgins, Dalya Alberge, Arts Correspondent, Adam Jones, Keith Davies, A. Schorp, Raymond Keene, Roger Betteridge, Jonathan Prynn, David Robinson, Peter Davalle, Polly Newton, Emma Wilkins, John Russell Taylor, P. W., Karen Zagor, Lucy Pinney, Frances Gibb, Legal Correspondent, Paul Wilkinson, P. H. S, James Allcock, Peter Howarth, Michael Shea, Nigel Hawkes, Robin Neillands, Peter Orr, Richard Owen, Wilbur Smith, Erica Wagner, Roger Boyes, Sarah Cunningham, Marcel Berlins, Nicholas Roskill, Philip Webster, Political Editor, Michael Hornsby, Agriculture Correspondent, Stephanie Billen, Julian Muscat, Susan Barnard, Anne Ashworth, Joanna Pitman, Dominic Kennedy, Jack Crossley, Philip Webster Political Editor, Sara McConnell, Alan Copps, Christopher Walker, Robert Crampton, Peter Pugh and Carl Flint, Chris Parker, Mel Webb, Kathryn Knight, Kevin McCarra, Adrian Mourby, D. E. Kleboe, David Watson, Tim Wapshott, Russell Jenkins, Virginia Lort Phillips, Helen Mound, Jane Owen, Anthony Loyd, Ben MacIntyre, Helen Pridham, P. D., Ian Brodie, Michael Gove, Richard Beeston, Brian Clarke, David James, Patricia Koza, Jean Melrose, Fraser Nelson, Simon Jenkins, Graham Searjeant, Anne Ashworth Personal Finance Editor, Mark Henderson, Martin Waller, Michael Horsnell, Chris Ayres, Perry Cleveland-Peck, Hattie Ellis, Denis Healey, Heath Brown, Benedict Nightingale, Jill Crawshaw's, Tom Rhodes, Jonathan Meades, Marianne Curphey, Frances Gibb Legal Correspondent, Rob Andrew, Richard Morrison, Elizabeth Buchan, Sam Kiley, Richard Attenborough, George Fink, J. Evans, David Maddock, D. M., Franes Bissell, Harvey Elliott Air Correspondent, David Sinclair, Dr Dashboard, Barbara Wanford, Oliver Bennett, Victory Getty, David Hands, Rugby Correspondent, Colin McQuillan, Christopher Irvine, Swan, Dan Cohn-Sherbok, Christine Buckley, Industrial Correspondent, Daneil McGrory,
... Be sure with us' will be Major's slogan Index Foster father is charged with murder of ... fine for poor service Running on aggression Election slogan is sure to remind voters of Shell Alliance ...
1997 - Gale Group | TDA
Mayukh Dass, Chiranjeev Kohli, Piyush Kumar, Sunil Thomas,
A slogan is an integral component of a brand's advertising platform that helps shape its identity and define ... prior literature has focused on the recall of slogans, knowledge regarding why consumers like some slogans more than others is still limited. This paper ... the key factors that determine the likeability of slogans. It uses a bilinear mixed model to assess the relative importance of slogan characteristics, media expenditure, and respondent characteristics as antecedents of slogan likeability. The findings suggest that the liking for ...
Tópico(s): Customer Service Quality and Loyalty
2014 - Elsevier BV | Journal of Business Research
Penny Lewis and David Wilkinson, Alan Ainsworth, Phil Yates, Raymond Snoddy Media Editor, Robert Cole, Sally Brock, James Moore, Paul Peachy, Peter Collett, Ian Blackshaw, Richard Hobson, James Landale Political Correspondent and Arthur Leathley Transport Correspondent, Philip Howard, Hilary Finch, James Bone, Michael J. Beloff, Clive Davis, Alexandra Frean Social Affairs Correspondent, Kevin Eason, Geoff Brown, Sam Lister, Giles Coren, Louise Godfrey, Carl Evans, Pat Gibson, James Moore and Philip Webster, Dominic Walsh, Steve Bird, Michael Knipe, Alix Ramsay Tennis Correspondent, Tim Reid, Ruth Gledhill Religion Correspondent, Dalya Alberge Arts Correspondent, Liam Fox, Philip Webster and Richard Beeston, Alan Hamilton, Mark Inglefield, Matt Sims, Jan Raath and Michael Dynes, Anatole Kaletsky, James Landale Political Correspondent, Sue Carpenter, Charles Bremner, Michael Chambers, Chris Barton, Paul Donovan, Desmond Carbo, Peter Barnard, Anthea Lawson, David Charter, Val Sampson, Caroline Merrell Banking Correspondent, Jasper Gerard, Russell Kempson, Daniel McGrory, Paul Armstrong, Edward Fennell, Susan Clark, Jill Sherman Whitehall Editor, Ann Treneman, James Landale and Richard Ford, Philip Atkinson, Adam Jones, David Powell Athletics Correspondent, Marcus Binney, Peter Davalle, David Robinson, Clive Mathieson, Joe Egerton, Mark Bateman, Paul Wilkinson, Marcus Aurelius, H. M. Debenham, E. M. Armstrong, John Hacking, Peter Collett (Secretary), Melissa Kite, Chris Ayres Media Business Correspondent, Richard Owen, Shane Warne, Damian Whitworth, Roger Boyes, Nick Hasell, Robin Renwick, Julian Muscat, Andro Linklater, Martin Fletcher European Correspondent, Richard Duce, James Doran, Giles Whittell, Alex O'Connell, Mel Webb, Paul McCann Media Correspondent, Michael Dynes and Jan Raath, Matthew Parris, Kevin McCarra, Chris McGrath, Melissa Kite Political Reporter, Philip Webster and Oliver Wright, Walter Gammie, Peter Riddell, Michael Gove, Stephen Maffey and David Witkin, Lea Paterson, Judge Barrington Black, Mark Henderson, David Clark, Carl Mortished International Business Editor, Laura Peek, Sophie Petit-Zeman, Clive Mathieson Adam Jones and James Doran, Richard Morrison, Stuart Southall, Adam Sherwin, Robin Lodge, Robert Whymant, Elizabeth Udall, Fraser Nelson Retail Correspondent, Patience Wheatcroft, Christopher Irvine, Joanna Coles,
... Hopefuls Put their Case to Voters Picture Gallery Slogan Action not Politics Picture Gallery Slogan Will keep the Tube in public ownership, with ...
2000 - Gale Group | TDA
David Strutton, Widyarso Roswinanto,
... of vague, as opposed to precise, advertised brand slogans on various consumer responses. Design/methodology/approach – A ... to explore the pattern of vagueness in advertising slogans from 1,441 consumer-oriented brands. Based on ... of vagueness, two experimental studies followed. Vignette advertising slogans were manipulated to achieve different level of vagueness. ... between subjects design engaged vagueness level of brand slogans and consumers’ need for cognition as factors. Brand ... that used vagueness level and length of brand slogan as factors. Brand attitude, persuasiveness and purchase intention ...
Tópico(s): Decision-Making and Behavioral Economics
2014 - Emerald Publishing Limited | Journal of Product & Brand Management
By Hugh Noyes Parliamentary Correspondent, By George Clark Political Correspondent, By Paul Routledge Labour Editor, By Raymond perman Labour Staff, By Peter Evans Home Affairs Correspondent, By David Young, By John Young Planning Reporter, By Our Planning Reporter, By a Staff Reporter, By Our Labour Staff, By Our Political Staff, By Our Political Editor, By Penny Symon Political Staff, From Peter Hennessy, By Christopher Warman Local Government Correspondent, From Paul Routledge Labour Editor, By Philip Howard, By Neville Hodgkinson, By Pearce Wright Science Correspondent, By Clive Borrell, From Arthur Osman, From David Spanier Diplomatic Correspondent, From John Chartres, From Dan van der Vat, From Charles Hargrove, From Michael Hornsby, From Richard Davy, From Our Correspondent, From Fred Emery, From Patrick Brogan, From Mario Modiano, From Our Own Correspondent, By a Special Correspondent, From Eric Maraden, Paul Overy, Stephen Walsh, Philip Norman, William Gaunt, Irving Wardle, John Percival, by Prudence Glynn, By John Woodcock Cricket Correspondent, By John Nicholls, From Rex Bellamy Tennis Correspondent, By our Real Tennis Correspondent, By Michael Seely, Roger Berthoud, Bernard Levin, PHS, Tim Devlin Education Correspondent, H. A. TURNER, , MICHAEL A. B. BODDINGTON, , JIM SPICER., CAMPBELL OF ESKAN, , JOHN WARRINGTON, , COLIN BASINGSTOKE, , KENNETH HULME, , RONALD BIRKENHEAD, , GORDON STOCKPORT, , PHILIP TONBRIDGE, , A. L. E. HOSKYNS-ABRAHALL., DAVID TERRY, , DAPHNE F. GHOSE, , MIKE BOWER, , Hanamshire and North Lincs, B. R. BENNETT., A J. DARLING, , CLIVE JONES, , STEPHEN CHILDS, , ROGER CURRELL., MARTIN WALLACE, , ANNE HAYMAN, , C. L. LOYD., DAVID SHARRATT., CHRISTINA SCOTT, , RUPERT LOEWENSTEIN, , MICHAEL GOLDMAN., By Geraldine Norman Sale Room Correspondent, By Our Sale Room Correspondent, By Cyril Bainbridge, By Our Arts Reporter, By Arthur Reed Air Correspondent, From David Cross, By Our Industrial Editor, By Our Financial Staff, By Melvyn Westlake, By David Mott, By Roger Vielvoye Energy Correspondent, By R. W. Shakespeare Northern Industrial Correspondent, From Peter Hill Industrial Correspondent, By Desmond Quigley, By Clifford Webb, From Frank Vogl United States Economics Correspondent, Kenneth Owen, From Peter Hill, JOHN B. HYDE, , S. A. EVANS, , J. E. J. TOWNSEND-GREEN, , From John Earle, TIMOTHY MILLER, , BY THE FINANCIAL EDITOR, Eric Wigham, MONTY FINNISTON., By Terry Byland, By Christopher Wilkins, Pangloss, Adrienne Gleeson, Giulio Mazzocchi, Hans-Jurgen Mahnke, Véronique Maurus, Philippe Lemaître, Renato Cantoni, , Andrew Goodrich-Clarke, , Francois Renard, , Hans Stollhans, , Patricia Tisdall, , Josée Doyère, , Sandro Casazza, , Elmar Biebl, , J.N., Christopher Warman, Joachim Neander, Bernard Elie, Fabrizio Carbone, Maurice Bommensath, H. J. Melder, Felice Froio, Tim Devlin, Bertrand le Gendre, Rolf R. Bigler,
... must stay in the Community, Christian Democrats' security slogan fails to attract voters, Manchester, Association calls for ...
1975 - Gale Group | TDA
Anna Fenko, Jean-Marie Leufkens, Joris Jasper van Hoof,
... new food products. This study investigated how advertising slogans could influence cognitive and affective responses to a ... used to examine the effectiveness of three different slogans that stressed (1) product newness, (2) product familiarity, ... hedonic responses to the product than food neophilics. Slogan manipulation affected neophobics and neophilics differently. For neophobics, the slogan stressing familiarity of the product increased their perception ... did not increase product attractiveness. For neophilics, the slogan conveying newness increased taste expectations and purchase intentions. ...
Tópico(s): Multisensory perception and integration
2014 - Elsevier BV | Food Quality and Preference
By Fred Emery Political Editor, From Mario Modiano, By Hugh Noyes Parliamentary Correspondent, From David Cross, From Tony Allaway, From Caroline Atkinson in London and Frank Vogk in Washington, By Christopher Thomas Labour Reporter, By Donald Macintyre Labour Reporter, By Henry Stanhope Defence Correspondent, From John Chartres, By George Clark and Peter Hennessy, From John Young Planning Reporter, By Our Education Correspondent, By Peter Evans Home Affairs Correspondent, By Christopher Warman Local Government Correspondent, By Robert Parker, By Our Arts Reporter, By Annabel Ferriman, By Pat Healy Social Services Correspondent, By Our Religious Affairs Correspondent, By Diana Geddes Education Correspondent, From Ronald Faux, By Our Local Government Correspondent, By Ian Bradley, From Tim Jones, By Peter Hennessy, By Kenneth Gosling Arts Reporter, By Our Social Services Correspondent, By Michael Horsnell, From Peter Nichols, By Michael Baily Transport Correspondent, From Our Correspondent, From Patricia Clough in Bonn and Robert Schuil, From Charles Hargrove, From Our Own Correspondent, From Frederick Cleary, From Nicholas Ashford, From Michael Knipe, From Charles Harrison, From Peter Hazelhurst, From Richard Wigg, From James Reston, From Michael Leapman, From Michael Binyon, John Percival, Stanley Sadie, Irving Wardle, Ned Chaillet, Joan Bakewell, Stanlet Reynolds, Nigel Simeone, House of Commons, By Norman Fox Football Correspondent, From Peter West Rugby Correspondent, By Michael Phillips Racing Correspondent, By Rex Bellamy Tennis Correspondent, From Richard Burnell, by Prudence Glynn, Richard Holmes, Patric Dickinson, Derek Parker, Ronald Lewin, Jacky Gillott, Ian Bradley, Bryan Magee, Ronald Butt, Richard Davy, Martin Huckerby, ALAN BEITH, , DERRICK HORNBY, , MARTIN WRIGHT, , LAURENCE EVANS, , PEREGRINE WORSTHORNE, , ANDREW GILCHRIST, , H. J. EYSENCK, , PETER GALLINER, , RON MONTAGUE, , JEAN M. MAYLAND, , GOODMAN, , TIM RENTON, , STORM JAMESON, , By Geraldine Norman Sale Room Correspondent, By Martin Hucherby Music Reporter, By the Staff of Nature, J. H. A, From Frank Vogl US Economics Correspondent, From Peter Norman, By Peter Hill, By Maurice Corina Industrial Editor, By Our Financial Staff, By Bryan Appleyard, By Peter Wainwright, By Kenneth Owen Technology Correspondent, By Edward Townsend, By Arthur Reed Air Correspondent, A. M. MUIR WOOD, , J. ROSSLEE, , M. T. HEYDEMAN, , MICHAEL MORRIS, , N. A. BILITCH, , SARAH TANNER, , BY THE FINANCIAL EDITOR, Ross Davies, David Blake, By Michael Clark, By our Financial Staff, Gerald Ely, Peter Davalle,
... on 5% pay policy, Danger in an outdated slogan, Prime Minister says Ford have an obligation to ...
1978 - Gale Group | TDA
Somayeh Abdi, Abdollah Irandoust,
The term slogan derives from Slough-ghairm, pronounced as Slogorm from Scottish Gaelic which means battle cry. Slogan is usually an unforgettable phrase that is frequently used to express an idea or purpose. Slogans have been employed in religious and political areas ... convey a lot of concepts and details. Hereupon, slogans instead of drawing specific audience, address general audience ... advertising agencies to come up with snappy advertising slogans. Advertising slogans often claim to have knowledge of ...
Tópico(s): Corporate Identity and Reputation
2013 - Industrial Management Institute | International Journal of Organizational Leadership
By JOHN WINDER, By DAVID WOOD, BY OUR POLITICAL EDITOR, By DAVID JONES, From LOUIS HEREN, From Our Own Correspondent, FROM OUR CORRESPONDENT, By DENIS TAYLOR, By A Staff Reporter, By GERALDINE KEEN, BY A STAFF REPORTER, By STUART MARSHALL, By JOHN ROPER, By Our Labour Staff, By ARTHUR REED, By GEOFFREY WANSELL, By MICHAEL BAILY, From IAIN MERCER, From JOHN WINDER, By Our Political Staff, By GEORGE CLARK, Lord Redcliffe-Maud, BY OUR POLITICAL STAFF, From ROGER BERTHOUD, By a Special Correspondent, By Our Diplomatic Correspondent, From Our Correspondent, From RICHARD WIGG, From DAVID BONAVIA, From MICHAEL HORNSBY, From MOSHE BRILLIANT, From MICHAEL LEAPMAN, Jane Adrian, By William Mann, By William Gaunt, Joan Chissell, By Alan Blyth, By Max Harrison, By Irving Wardle, Richard Sharpe, John Chartres, Ronald Faux, Rita Marshall, Christopher Warman, Trevor Fishlock, John Clare, Arthur Osman, Henry Stanhope, PHS, Ronald Butt, B. NEVILL., DOREEN P. MASON, MARION MORT, NICHOLAS KALDOR, RUTH SKELTON, MARGARET BLOCK., FRANK HODGSON, AUDREY HARVEY, KENNETH JORDAN, By Lord Kennet, F. AVERY JONES, KEITH BALL, C. C. BOOTH, E. G. L. BYWATERS, NELSON COGHILL, RICHARD H. DOBBS, J. R. ELLIS, C. M. FLETCHER, JOHN FRY, DENIS HILL, ELCHON HINDEN, P. J. HUNTINGFORD, JOHN McMICHAEL, M. W. McNICOL, R. LI. MEYRICK, D. L. MOLLIN, N. C. MOND, J. N. MORRIS, JAMES S. STEWART, J. F. STOKES., STEPHEN WHITTAKER, CLIFFORD WILSON, JOHN WOODALL, MICHAEL IVENS, DAVID BRYANT, GAY FIRTH., OLGA KERENSKY, GORDON C. R. FISHER, By MICHAEL PHILLIPS, Racing Correspondent, By Our Racing Correspondent, By Our Newmarket Correspondent, By Our Northern Correspondent, By JIM SNOW, From GEOFFREY GREEN, Football Correspondent, From ROGER MACDONALD, By ANDREW PORTER, By PAMELA MACGREGOR-MORRIS, By JOHN WOODCOCK, Cricket Correspondent, By PETER WEST, By PETER MARSON, By REX BELLAMY, Tennis Correspondent, By NEIL ALLEN, Athletics Correspondent, By PETER RYDE, Golf Correspondent, By JULIAN MOUNTER, Our Motoring Correspondent, By REX BELLAMY, By Our Industrial Staff, From Our Financial Staff, By PETER JAY, By ANTHONY ROWLEY, By GILES SMITH, By PETER HILL, By HUGH STEPHENSON, By ARTHUR REED, Air Correspondent, From FRANK VOGL, Andrew Lumsden, BERRY RITCHIE., Patricia Tisdall, BY THE FINANCIAL EDITOR, From ANTHONY THOMAS, HENRY MEADOWS., By MICHAEL BAILY, Shipping Correspondent, NORMAN SQUIRE., J. S. BOSWELL, By JOHN CARRINGTON, By DONALD CONSTANT, by Robert Guillain, Le Monde correspondent, by Michael Hornsby, Tokyo Correspondent, MICHAEL HORNSBY, by Shigeo Omori, by Henry Johnstone, by Herbert Glazer, by Robert J. Ballon, by Koji Nakamura, by George Murakami, by Hideo Kimura, by Masaki Kooama, by John Roberts, by Junichiro Suzuki, economics editor, the Japan Times, by John Hadden, by Junnosuke Kishida, by Arthur Reed, Air Correspondent, by Dr. W. Tanzer,
... Ireland, Junior hospital staff, Development aid, The right slogan, Wall of silence, Emperor's clothes, Consider the ...
1970 - Gale Group | TDA
... this paper is to investigate and analyze company slogans which play an important role in corporate identity ... analysis, the study investigates 329 companies and their slogans that operate in global and domestic markets. Findings – ... areas of corporate identity and corporate communications, company slogans tend to be diverse with distinct forms and morphological features. The work reveals that slogans go through evolutionary changes because of diverse markets ... corporate identities. The study also compares and contrasts slogans from 2007 to 2013 which were used by ...
Tópico(s): Corporate Identity and Reputation
2015 - Emerald Publishing Limited | Corporate Communications An International Journal
Ernest Newman, Gerard Hopkins, Yarborough, Sir Stephen Gaselee, Ralph Straus, Francis Iles, Alexander Werth "Sunday Times" War Correspondent, Norman Crump City Editor, Peter Masefield Air Correspondent of the "Sunday Times", James Agate, Lord Vansittart, Sir Edward Grigg M. P., Count Edward Raczynski Polish Foreign Minister, R. H., D. R. Gent, Desmond MacCarthy, E. D. Bragg, Arthur Bryant, Dilys Powell, Bishop Pollock, J. B.,
... in Hangars Planes Saved "Col. Britton's" New Slogan New Recorders Sunday Times Crossword No. 939 From ...
1942 - Gale Group | Sunday Times HA GDA
Justyna Harasimczuk, Norbert Maliszewski, Anna Olejniczak-Serowiec, Adam Tarnowski,
... purpose of this project was to verify whether slogans displayed on roadside advertisements created a distraction for ... this phenomenon, Study 1 examined the impact of slogan length on attentional processing efficiency. Study 2 investigated the relationship between the length of the slogan and the motor behavior of respondents driving a car simulator. We assumed that slogan length would decrease the drivers’ task performance in ... times were significantly longer when ads had longer slogans compared to shorter slogans. Study 2, involving a ...
Tópico(s): Human-Automation Interaction and Safety
2018 - Springer Science+Business Media | Current Psychology
FROM OUR RACING CORRESPONDENT., FROM OUR CORRESPONDENT., FROM OUR OWN CORRESPONDENT., FROM OUR GOLF CORRESPONDENT., FROM OUR SPECIAL CORRESPONDENT., FROM OUR TRADE CORRESPONDENT., GEORGE BEHARRELL., LAMINGTON., A. CHARLES E. GRAY., HELEN M. BARKER., M., F.R.S., A. STANLEY V. BLUNT., PERCY DEARMER., F. C. EELES., CYRIL HEPHER, PAT McCORMICK., HORACE MONROE., JOCELYN PERKINS., H. MAURICE RELTON., FRANCIS UNDERHILL., EDWARD S. WOODS., GILCHRIST ALEXANDER., A. D. MIDDLETON., ALFRED KNOX., ERNEST BULLOCK., W. P. MEIKLE., FROM OUR NAVAL CORRESPONDENT., By CALLISTHENES., FROM OUR CORRESPONDENT IN CHINA., FROM OUR OWN CORRESPONDENT.), FROM OUR WEATHER CORRESPONDENT., PETER LARKIN., E. BARING., BEARSTED., WOODMAN BURBIDGE., MAURICE BONHAM-CARTER, CECIL HARMSWORTH, FRANCIS TOWLE., LAWRENCE WEAVER, C. C. WAKEFIELD, ERIC G. UNDERWOOD., R. KING BROWN., GEORGE C. COPE., By C. Leonard Woolley., FROM OUR CORRESPONDENTS., FROM A CORRESPONDENT., BY OUR COMMERCIAL MOTOR CORRESPONDENT.,
... British Goods. Sir W. Campion's Suggested New "Slogan.", Mr. Hoover At Work. Federal Office Reforms. Officials ...
1929 - Gale Group | TDA
Linda W. Lee, David R. Hannah, Ian P. McCarthy,
... be impacted by the fakeness of their company slogans. Design/methodology/approach This conceptual study draws on the established literature on company slogans, employee audiences, and fake news to create a framework through which to understand fake company slogans. Findings Employees attend to two important dimensions of slogans: whether they accurately reflect a company’s (1) ... in which employees can perceive their company’s slogans: namely, authentic, narcissistic, foreign, or corrupt. Research limitations/ ...
Tópico(s): Digital Marketing and Social Media
2019 - Emerald Publishing Limited | Journal of Product & Brand Management
From Our Racing Correspondent, From Our Yachting Correspondent, From Our Rugby Football Correspondent, From Our Cricket Correspondent-, FROM OUR BOXING CORRESPONDENT, FROM OUR ASSOCIATION FOOTBALL CORRESPONDENT, FROM OUR RACKETS CORRESPONDENT, FROM OUR CHESS CORRESPONDENT, From Our Political Correspondent, FROM OUR CORRESPONDENT, FROM OUR POLITICAL CORRESPONDENT, FROM OUR SHIPPING CORRESPONDENT, From Our Correspondent-, From Our Labour Correspondent, FROM OUR LABOUR CORRESPONDENT, From Our Aeronautical Correspondent, FROM OUR NORTHERN CORRESPONDENT, From Our Own Correspondent-, By Monitor, FROM OUR OWN CORRESPONDENT, FROM OUR MIDDLE EAST CORRESPONDENT, From Our European Economic Correspondent-, From Our Parliamentary Correspondent-, From Our Industrial Correspondent, FROM OUR CITY EDITOR, From Our Own Correspondent, G. WILFRED ANSON., CLAUD MULLINS, G. DELACEY., H. W. AUBURN., PETER ALLEN., FRASER OF LONSDALE, From Our Special Correspondent, DOUGLAS BADER. PHILIP WILLS., E. L. SPEARS., FROM A CORRESPONDENT, FROM OUR SALE ROOM CORRESPONDENT, From a Correspondent, From Our Special Correspondent-NAPLES, FROM OUR LABOUR STAFF, By Our City Editor, FROM OUR MOTORING CORRESPONDENT, FROM LLOYD'S,
... To Achieve Efficiency, "De Gaulle To The Stake!" Slogan, B.E.A. To Cut All-In Holiday ...
1964 - Gale Group | TDA
... competing for foreign investment. Brand signals, such as slogans and logos, are frequently used by governments and ... Design/methodology/approach This research content analyzes the slogans and logos found in 55 months of print ... investment-seeking activities. Findings The research finds that slogans and logos are frequently used across both samples, but slogan use is greater in print advertising than on ... Regardless of medium, logo use is greater than slogan use. In the sample, slogans tended to be generic or undifferentiated and do ...
Tópico(s): Consumer Behavior in Brand Consumption and Identification
2020 - Emerald Publishing Limited | Journal of Place Management and Development
Alan Tomlinson, Ivor H. Mills, John Boulter, Mike Lamb, Simon Barnes, Andrew Morgan, Cliff Feltham, Roland Rudd Employment Affairs Reports, Michael Stevenson, Philip Howard, Ian Murray, Jeremy Kingston, Carol Leonard, Sarah Jane Checkland, Art Market Correspondent, Richard Streeton, Margareta Pagano, Henry Gee, Sam Kiley Higher Education Reporter, Robert Cecil, Norman Hammond, Archaeology Correspondent, Ruth Gledhill, Peter Ball, Roland Rudd, Employment Affairs Reporter, F. P. Taylor, John Ballantine, Peter Evans and Mark Souster, Peter Waymark, Robin Young, Martin Cropper, C. L. Kirch, Thomson Prentice, Science Correspondent, David Hurwich, Martin Fletcher, Political Reporter, John Young, David Hands, J. D. Allan Gray, Ronald Gibson President, Woodrow Wyatt, Richard Thomson, Banking Correspondent, John Hennessy, Martin Fletcher Political Reporter, Norman de Mesquita, Wolfgang M?nchau, Roddy MacKenzie, Ian Clark, Director, John Woodcock, Paul Vallely, Robert Rhodes James, Nicholas Harling, David Smith, Economics Correspondent, Anthony Temple Qc, Dennis Signy, Robin Oakley Political Editor, Philip Webster, Chief Political Correspondent, S. A. Cotton, Julian M. E. Byng, Michael Tate, Deputy City Editor, Wolfgang Münchau, Robin Oakley, Political Editor, Peter Davalle, Richard Rawlins, David Brewerton Executive Editor, John Russell Taylor, Keith MacHlin, Dennis Shaw, Alan Lee, Cricket Correspondent, Elizabeth Finn, Richard Ford and Stewart Tendler, Steve Acteson, Peter Bryan, Glenarthur, Richard Evans, W. M. Philip, Richard Owen, John Holland, P. L. C. Richards, Stephen Walkley, Richard Bassett, Derek Harris, Industrial Editor, David Hands Rugby Correspondent, John Pattenden & Barbara Pattenden, Ian Smith, Philip Webster Chief Political Correspondent, Edward Gorman Kabul, Iain MacLeod, Srikumar Sen Boxing Correspondent, Nicholas Wood and Nicholas Beeston, Robert Matthews, Technology Correspondent, Matthew Parris, Paul Newman, Alan Franks, Joyce M. Sharp, David Gollob, Michael Austin, Keith Blackmore, Emlyn Jones, Stephen Pettitt, Martin Waller, Frances Gibb Legal Affairs Correspondent, Mac Margolis, Rio de Janeiro, Bailey Morris, Ray Kennedy, Johannesburg, John Mowbray, David Tytler, Education Editor, Pearce Wright, Science Editor, Kieran Flanagan, Harvey Elliott Air Correspondent, Kerry Gill and Michael Horsnell, Colin Campbell, Tim Jones, Employment Affairs Correspondent, N. Leslau, Joint chief executive, Philip Jacobson, Colin McQuillan, Michael Llanos, David Walker, Public Administration Correspondent,
... talks Qantas ANC prosecutor shouts out white extremist slogan Russians in Kabul may be planning Saigon-style ...
1989 - Gale Group | TDA
Maria Rybaczewska, Siriphat Jirapathomsakul, Yiduo Liu, Wai Tsing Chow, Mai Thanh Nguyen, Leigh Sparks,
... to extend the understanding of the influence of slogans (e.g. “Dare for More”) on brand awareness ... customers’ recall and recognition, both being moderators of slogans’ power. The role and influence of slogans depend on the stage of the customer decision- ... quality, popularity and price, but appropriate and memorable slogans enhance products’ differentiation and sale. Practical implications The ... not to promise young consumers too much through slogans, as this leads to too high expectations adversely ... their post-purchase feelings. During the information search, slogans can create or strengthen or weaken the willingness ...
Tópico(s): Customer Service Quality and Loyalty
2020 - Emerald Publishing Limited | Young Consumers Insight and Ideas for Responsible Marketers
From LOUIS HEREN, From RICHARD WIGG, FROM OUR OWN CORRESPONDENT, From DAVID BONAVIA, Tony Dawe, From JOHN CLARE, By DAVID WOOD, By a Staff Reporter, From Our Correspondent, By Our Political Staff, By BRIAN MacARTHUR, By FRANK ROBERTS, By TONY ALDOUS, By CLIVE BORRELL, By ARTHUR REED, From PETER STRAFFORD, From EDWARD MORTIMER, FROM OUR CORRESPONDENT, From Our Own Correspondent, From PETER NICHOLS, From FRED EMERY, From MICHAEL HORNSBY, From MARIO MODIANO, From PIERRE COMPARET, From DAVID LEITCH, From MICHAEL KNIPE, From Our Latin America Correspondent, From STEWART HARRIS, From DAN VAN DER VAT, by John Percival, By William Mann, by John Higgins, By Leonard Buckley, By Alan Blyth, Max Harrison, Joan Chissell, Michael Leapman, David Wood, PHS, D. E. COOMBE, D. P. DYMOND, M. D. HOOPER, O. RACKHAM, R. M. ROBBINS, JOHN REDDAWAY, G. M. WILSON, R. GRAHAM PAGE, A. J. SAMBROOK, By Norman Fowler, Home Affairs Correspondent, J. ST. BODFAN GRUFFYDD, JOHN LOMAX, LEONARD GREGORY, JACK BERESFORD, By LEONARD AMEY, From Our Bridge Correspondent, By a Woman Farmer, Lieutenant-General Sir John Glubb, BY MICHAEL PHILLIPS, Racing Correspondent, By Our Racing Correspondent, By Our Newmarket Correspondent, By JIM SNOW, Northern Racing Correspondent, By BRIAN LEWIS, By ROY McKELVIE, By U. A. TITLEY, Rugby Correspondent, By GORDON ALLAN, By RICHARD STREETON, By GEOFFREY GREEN, Football Correspondent, By NORMAN FOX, GEOFFREY GREEN, By TOM FREEMAN, By GERALD SINSTADT, By NORMAN CREEK, From NEIL ALLEN, Boxing Correspondent, From JOHN BALLANTINE, By Our Rifle Shooting Correspondent, By REX BELLAMY, Squash Rackets Correspondent, From PETER RYDE, Golf Correspondent, By W. W. Boulton, By PEARCE WRIGHT, By GERALD ELY, By KENNETH OWEN, Technology Correspondent, By GILES SMITH, By CLIVE CALLOW, Our Political Staff, By TERRY BYLAND, From ANTHONY THOMAS US Economics Correspondent, MALCOLM BROWN, Edited by Robert Jones, Robert Jones, Ross Davies, Innis Macbeath, BY THE FINANCIAL EDITOR, From PHILIP JACOBSON, CLIFFORD WEBB, By MELVYN WESTLAKE, CHELMER, D. F. HUNT, C. P. MARKS, L. H. GRESHAM, Anthony Thomas, BERRY RITCHIE, GILLIAN GRAHAM, by Giorgio Borsa, Milan Correspondent, by Elisa Massai, by Claudio Risé, Industrial Correspondent., by Enrico Colombi, Stock Market Correspondent, by Camilla Cederna, by John H. McCaffery, by Myriam De Cesco,
... Paper, The City Offices Company Limited, Mason's slogan for exporters, Chlorine plant deal for Sim-Chem, ...
1970 - Gale Group | TDA
Khalid Alnajjar, Hannu Toivonen,
Abstract In advertising, slogans are used to enhance the recall of the advertised product by consumers and to distinguish it from others in the market. Creating effective slogans is a resource-consuming task for humans. In ... we describe a novel method for automatically generating slogans, given a target concept (e.g., car) and ... a metaphor interpretation model, to allow generating metaphorical slogans. The method for generating slogans extracts skeletons from existing slogans. It then fills a skeleton in with suitable ...
Tópico(s): Advanced Text Analysis Techniques
2020 - Cambridge University Press | Natural Language Engineering
Benno Lewinson, C. H. Claudy, A. O. Dixie,
... and Comment, One Man's Scheme, Pick Your Slogan, Zareh Totosian, the Armenian Photographer of Williamsport, Pa., ...
1916 - Gale Group | NCCO Photography
Ying Qu, Limei Cao, Feifei Xu,
The ability of a slogan to attract attention is highly correlated with the quality of destination branding. The research field of destination slogans does not recognize this and has not focused ... applies a framework of design guidelines for destination slogans using the attenuation model in cognitive psychology. A framework encompassing 10 slogan rules is developed according to the common attention ... beings. The framework's functions in enhancing the slogan noticeability and bridging the projected-perceived slogan gap ...
Tópico(s): Digital Marketing and Social Media
2020 - Elsevier BV | Journal of Destination Marketing & Management