Louis Blom-Cooper, Peter Evan, Home Affairs Correspondent, Sarah Edworthy, Clifford Longley, Jane MacQuitty, Simon Barnes, Alex MacWhirter, Stephen Leather, Andrew Longmore, Robert Matthews, Techonology Correspondent, Douglas Broom Eduction Reporter, Cliff Feltham, Mark Jordan, George F. Platt, Michael Seely, Racing Correspondent, John Bell, City Editor, Hilary Finch, Michael Binyon, Jeremy Kingston, Harvey Elliott and James Bone, Ian MacLeod, Carol Leonard, Jeremy Flint, Geoffrey Rowell (Chaplain, Keble College), Ralph Townsed (Head of English, Eton College), Clifford Longley, Religious Affairs Editor, Colin Narbrough, F. H. Hilliard, Margareta Pagano, Geoff Brown, Gerald Davies, Vivien Goldsmith, Francesca Greenoak, Charles Derwent, Henry Gee, Gaia Servadio, Mohsin Ali, Ruth Gledhill, Roland Rudd, Employment Affairs Reporter, John Ballantine, Louise Taylor, R. L. Willson, M. Kogan (Brunel Univeristy), P. A. Riley (University College London), H. M. Keir (Aberdeen University), M. Partington (Bristol Univerisity), Alan Beith, Peter Ackroyd, Alan Hamilton, Robin Young, David Smith Economics Correspondent, Martin Fletcher, Political Reporter, John Young, E. Gorden Allen, Frances Bissell, Rex Bellamy, Michael Watts, David Hands, Charles Bremner, John V. C. Butcher, Richard Thomson, Banking Correspondent, John Hennessy, Martin Fletcher Political Reporter, Simon Tait, Jenny Tabakoff, Jack Waterman, Steven Downes, Terence Bendixson, Neil Kelly, Sydney Friskin, David Smith, Economics Correspondent, (Michael Phillips), Wolfgang Münchau, Prabhu Guptara, Kerry Gill, Raymond Keene, Dennis Shaw, Nicholas Beeston, Barbara Amiel, Alan Lee, Cricket Correspondent, S. Booth-Clibborn, Paul Griffiths, Steve Acteson, W. J. Burroughs, Jill Sherman and David Nicolson Lord, Stewart Tendler Crime Reporter, Anne Bilson, Richard Evans, Ronauld Faux, Martin Trew, Glyn Jones, Peter Brimelow, Bryan Appleyard, Derek Harris, Industrial Editor, Keith MacKlin, Deyan Sudjic, David Hands Rugby Correspondent, Kenneth Fleet, V. G., Mohammad Aqeel Ahmed, David Brewerton, Christopher Thomas, D. H. L. Hopkinson (Church Commissioner), Pauline Edgar, Tom Pendry (Chairman), Brian Alderson, E. Harvey, Alan Franks, Jenny Gilbert, Michael Clark and Geoffrey Foster, David Walker, David Sinclair, Peter F. Jones, Martin Waller, Frances Gibb Legal Affairs Correspondent, Bailey Morris, Jonathan Meades, Peter Philip, Michael Evans Defence Correspondent, Susan MacDonald, D. S. Mark Pepper, Maria Scott, Germaine Greer, Judy Froshaug, David Hands, Rugby Correspondent, Ian Marray, Peter Guilford and Rosemary Righter, Richard Wyndham, Philip Ray, Richard Williams, Sarah Jane Checkland Art Market Correpondent,
... Fiction Quick Guide The Times Television and Radio Super Bowl 44 A traditional jewel in rugby's crown ... vies: the hype report Tomorrow's American Football Super Bowl is not so much a sporting event, more ...
1989 - Gale Group | TDA
... framed by an assessment of how the Super Bowl was “super-cooled” by the “moral panic” that followed the Jackson incident. Super Bowl commercials, usually “celebrated” in postmortems of the broadcast, ... four commercials that were “banned” from the 2005 Super Bowl broadcast. Conclusions focus on dynamics of moral contagion ...
Tópico(s): Media Influence and Health
2008 - SAGE Publishing | Television & New Media
David Wade, David Tytler, Vijitha Yapa, J. A. Hemmings, Simon Barnes, Stephen Leather, Michael Clark and Carol Leonard, Andrew Morgan, Andrew Longmore, Gordon Allan, Ronald Faux, K. Scott (Chairman), Douglas Broom, Education Reporter, Michael Seely, Racing Correspondent, Philip Howard, Michael Binyon, Clive Davis, Carol Leonard, Richard Streeton, J. F. Q. Switzer, R. Langley Mitchell, Edward Gorman Chehel Dukhtaran, Geoffrey Foster and Tony Dawe, Roddy Forsyth, Colin Narbrough, Gerald Davies, Bernard Levin, Tim Jones and Philip Webster, Henry Gee, Bryan Stiles, Alan Lorimer, A. Richardson, Roland Rudd, Employment Affairs Reporter, Robert Matthews, Peter De Ionno and Rasit Gurdilek, Jill Sherman, Social Services Correspondent, Anatol Lieven Quetta, John Ballantine, Roland Rudd, Employment Affairs Reporter, and James Bone, Peter Waymark, B. J. Ashcroft, David Smith Economics Correspondent, Peter D. Wright, President, Charles Bremner, Irene Farnsworth, Michael Hughes, John Percival, Richard Thomson, Banking Correspondent, John Hennessy, Robert B. Findlay, Steven Downes, Michael McCarthy Environment Correspondent, Andrew Hislop, Windlesham, Henry Bellingham, John Woodcock, Neil Kelly, Sydney Friskin, Nicholas Harling, David Smith, Economics Correspondent, Dennis Signy, David Miller, Robert Matthews Technology Correspondent, Philip Webster, Chief Political Correspondent, Robin Oakley, Political Editor, Peter Davalle, Raymond Keene, Chess Correspondent, Craig Brown, E. S. Baynham, Barbara Bush, Steve Acteson, Peter Bryan, Stewart Tendler Crime Reporter, Richard Evans, Denis Clinch, Kenneth Clarke, Sheila Gunn, Political Staff, Craig Seton, Sarah Raphael, Richard Evans Media Editor, Maxwell Newton, Ian Ross, Peter Dixon, Geoffrey Foster, Richard Bassett, Derek Harris, Industrial Editor, Keith MacKlin, David Hands Rugby Correspondent, Pat Butcher, Athletics Correspondent, Philip Webster Chief Political Correspondent, Geoffrey Foster and Martin Waller, Christopher Walker, Iain MacLeod, Paul Newman, Andrew Thomson, Jack Straw, Alan Franks, Jenny Gilbert, Tony Dawe, Alan Lee Cricket Correspondent, Penky Perrick, David Walker, David Sinclair, Frances Gibb Legal Affairs Correspondent, Derek Harris, John Young Agriculture Correspondent, Max Beloff, Richard streeton, Sheila Geddes, Richard Morrison, Sam Kiley, Anne McElvoy, Vince Wright, Q. J. A. MacDonald, Goodman, Harvey Elliott Air Correspondent, Robin Young and Rodney Cowton, D. C. Yates, Philip Jacobson, Clement Freud, Rodney Lord Economics Editor, David Walker, Public Administration Correspondent,
... level admitted to West' Inside The Times Portfolio Super Bowl win for 49ers Index Todd takes nuclear defiance ... South African problem has blighted cricket, page 35 Super Bowl goes to 49ers once again Cricket and South ...
1989 - Gale Group | TDA
Keith A. Quesenberry, Michael K. Coolsen,
... association of dramatic form with consumer favorability in Super Bowl advertising rating polls. Results demonstrated that average consumer ...
Tópico(s): Media Influence and Health
2014 - Taylor & Francis | The Journal of Marketing Theory and Practice
Anthony Parsons, A.M. Alexander, Carl Cavanagh Hodge, Raymond J. Moshy, Richard Lotreck, Yuval Ne'eman,
... vigilantes Reaches for its Macintosh Apple Computer Super Bowl, super ads, supercostly Time for an oil change Volvo ...
1984 - Gale Group | The Economist
Wesley R. Hartmann, Daniel Klapper,
... setting of the National Football League’s Super Bowl telecast. The Super Bowl is well suited for evaluating advertising because viewers ... for watching the two competing teams. We combine Super Bowl ratings data with weekly sales data in the ... primary findings about advertising. First, the relationship between Super Bowl viewership and sales in the week leading up ... to whether a brand ever advertised during the Super Bowl or advertises in a specific year. This rejects ... to brand consumption. Second, we find that post–Super Bowl sales effects of ad viewership are concentrated in ...
Tópico(s): Consumer Behavior in Brand Consumption and Identification
2017 - Institute for Operations Research and the Management Sciences | Marketing Science
M. Hagen, Graham Rock, Nick Nuttall, Michael Wilson, Chairman, Anatol Lieven, Christopher Warman, Property Correspondent, Andrew Longmore, Geoffrey Beer, Peter F. Carter-Ruck, J. N. Clarke, Ronald Faux, David Rhys Jones, D. O. E. Batten, Qamar Ahmed, Philip Howard, John Bell, City Editor, Michael Binyon, Andrew Sullivan, Clive Davis, David Thurlow, Richard Eaton, Stuart Jones Football Correspondent, Tony Patrick, Colin Narbrough, Gerald Davies, D. W. Beadle, Henry Gee, Jill Sherman, Social Services Correspondent, David Bernstein, Louise Taylor, Andrew Billen Arts Correspondent, Matthew May, Peter Waymark, Rosemary Unsworth, Ronald Faux and David Nicholson-Lord, Martin Fletcher, Political Reporter, David Hands, Norris McWhirter, (Chairman), Des Wilson, (Chairman), Walter Merricks, Richard Thomson, Banking Correspondent, Martin Fletcher Political Reporter, Norman de Mesquita, Malcolm Smith, Simon Tait, Leslie Tilley, Roddy MacKenzie, Harvey Elliott, Air Correspondent, Steven Downes, Edward Fennell, John Bercow, Rex Bellamy Tennis Correspondent, David Brewerton Editor, Philip Virgo, Nicholas Harling, David Miller, Katharine Penley, (Michael Phillips), Norman Hammond, Auriol Stevens, Director, Max Harris, William Holmes, Anthony R. Dart, Peter Davalle, R. McCullough, Jack Jones, President, John Russell Taylor, Raymond Keene, Chess Correspondent, Richard Ough, Peter Dear and Jane Rackham, Paul Griffiths, Steve Acteson, Andrew McEwen, Diplomatic Correspondent, Tim Congdon, Colin Buchanan, Rhodes Boyson, Stewart Tendler Crime Reporter, Jamie Dettmer Irish Affairs Correspondent, James Markham, Craig Seton, Richard Evans Media Editor, Barry Pickthall, Irving Wardle, Roger Boyes, John Bell City Editor, David Sapsted, Keith MacKlin, Richard Trench, David Brewerton, Geof Wheelwright, Christopher Thomas, Philip Webster Chief Political Correspondent, Christopher Walker, Carol Ferguson, Graham Searjeant, Financial Editor, Douglas Broom Education Reporter, Paul Newman, Liz Smith, Sarah Jane Checkland Art Market Correspondent, Neil Harris, Michael Seely, H. Morrogh, Keith Blackmore, Sarah Reid Pitcher, Michael Clark and Geoffrey Foster, Ron Phippin, Michael Dynes and Colin Narbrough, David Walker, Andrew Buckoke, Martin Waller, Michael Horsnell, Ken Young, Frances Gibb Legal Affairs Correspondent, C. J. F. Pavey, Derek Harris, Bailey Morris, John Sweeney, David Tytler, Education Editor, Michael Evans Defence Correspondent, Mike Ward, Anne McElvoy, Pearce Wright, Science Editor, Jan Garbarek, Tim Jones, Employment Affairs Correspondent, Andrew Billen, Arts Correspondent, Philip Jacobson, David Hands, Rugby Correspondent, Colin McQuillan, Michael Llanos, Howard Foster and Patrick O'Hanlon, Peter Evans, Home Affairs Correspondent, Paul Ashbee,
... Diary Ana manager moves The Times City Diary Super bowl The Times City Diary Approval for Virgin plan ...
1988 - Gale Group | TDA
Robert A. Kloner, Scott A. McDonald, Justin Leeka, W. Kenneth Poole,
... when a local football team participated in the Super Bowl. Los Angeles (LA) played in the Super Bowl twice: on January 20, 1980 (LA Rams vs ... all-cause and circulatory death rates for the Super Bowl and the following 14 days when LA played (Super Bowl–related days) and control days (from January 15 ... 1980 to 1983 and 1984 to 1988). The Super Bowl–related days during LA's losing 1980 game ... control days, p = 0.0213). In contrast, the Super Bowl–related days during the winning 1984 game were ... in a highly publicized rivalry such as the Super Bowl can trigger total and cardiovascular deaths. The purpose ...
Tópico(s): Travel-related health issues
2009 - Elsevier BV | The American Journal of Cardiology
John Papworth, Frances Gibb, Legal Affairs Correspondent, Jane Procter, Juan Carlos Gumucio, Michael J. Brown, John Oswald, Anatol Lieven, Rupert Vessey, Pearce Wright, Mark Souster, Alan Greengross, David Swinbanks, Cliff Feltham, Douglas Broom, Education Reporter, Michael Stevenson, M H Hodgson, Philip Howard, John Bell, City Editor, Alan Smallbone, David Fearnley, Clive Davis, Mark Ellis, Gerald Morgan (Headmaster), Adrian Slade (English Vice-President), Carol Leonard, Richard Eaton, Stuart Jones Football Correspondent, A. J. Morton, Gerald Davies, Joe Joseph, Vivien Goldsmith, Martin Mogridge, John Young and Martin Fletcher, Pearce Wright Science Editor, Andrew Moger, Louise Taylor, Peter Waymark, Brian Adcock, Robin Young, Rosemary Unsworth, Rupert Allason, Frank A. D. Allen, Geoffrey Hosking, Rex Bellamy, Tennis Correspondent, Edward Gorman, Martin Fletcher Political Reporter, Max Harrison, Norman de Mesquita, E. W. Flaxman (Chairman), Leslie Tilley, Roddy MacKenzie, Emma Wilkins, Nicholas Beeston, Jill Sherman and Andrew Moger, Steven Downes, Edward Fennell, Andrew Hislop, John Woodcock, Lesley Drennan, Robert Kirley, Gloria Tierney, Nicholas Harling, David Smith, Economics Correspondent, Chris Thau, Robert Matthews Technology Correspondent, David Miller, Mitchell Platts Golf Correspondent, Philip Webster, Chief Political Correspondent, (Michael Phillips), William Greaves, Wolfgang Münchau, John Higgins, Timothy Raison, Norman E. Goddard, Catherine Sampson, Peter Davalle, Tony Dawe, Howard Foster, Nicholas Wood, Stewart Tendler and Rodney Cowton, John Russell Taylor, Raymond Keene, Chess Correspondent, Andrew McEwen and Ian Murray, Andrew McEwen, Diplomatic Correspondent, John A. Hill, Peter Bryan, Roland Rudd, Irving Wardle, Geoffrey Foster, David Sapsted, Rodney Hobson, (Sir) Richard Dobson, David Brewerton, Alan Robertson, Geof Wheelwright, John Goodbody, Mary Ann Sieghart, Philip Webster Chief Political Correspondent, Christopher Walker, Trevor Sokell, Ruth Gledhill, Andrew Moger, Andrew Morgan and Mark Souster, Matthew Parris, Paul Newman, Patrick O'Hanlon, Sarah Jane Checkland Art Market Correspondent, Neil Harris, Jonathan Rendall, Michael Seely, Keith Blackmore, Richard West, Barry Wood, Michael Dynes, Frank Metcalfe (One-time Director), Keith Ewing, P. W. Wilkinson, Richard Morrison, Chris Moore, Derek Harris Industrial Editor, Howard Foster and Mark Souster, Anne McElvoy, Michael J Wade, Chairman, Edmund Sixsmith, Pearce Wright, Science Editor, Moyne, Colin Campbell, Mac Margolis, Philip Jacobson, David Hands, Rugby Correspondent, Mary Dejevsky, Richard Williams,
... offs American Football: Both of Last Season's Super Bowl Teams Fail to Make Progress Milestone by Hand ...
1988 - Gale Group | TDA
Rama Yelkur, Chuck Tomkovick, PATTY TRACZYK,
... within 7 months of the 1998—2001 Super Bowls were considered, Super Bowl promoted movies grossed nearly 40 percent more than non-Super Bowl promoted movies. Conclusions are drawn and future research ...
Tópico(s): Art History and Market Analysis
2004 - Advertising Research Foundation | Journal of Advertising Research
Paul Vallely and Rosemary Righter, Clifford Longley, Louise Vidaud de Plaud, P. Graystone, Peter Fearon, R. J. Wilcock, Jane MacQuitty, Simon Barnes, Peter Philp, Jim Howard, Andrew Longmore, Rhonda Smith, Walter Harris, Ronald Faux, Iain Macleod, Sheridan Morley, Michael Meyer, Philip Howard, Andrei Navrozov, Elizabeth Parsons, James Bone, Russell Taylor, Clive Davis, Noel Goodwin, Anatel Lieven, D. H. Walker, Jeremy Flint, Mary Welsh, Peter Carey, Clifford Longley, Religious Affairs Editor, Gerald Davies, Joe Joseph, Vivien Goldsmith, Brian James, Francesca Greenoak, George Packard, Peter Davenport, Barry Winkleman Managing Director, Alan Lorimer, Jill Sherman, Social Services Correspondent, Jamie Dettmer, Irish Affairs Correspondent, Pearce Wright Science Editor, John Ballantine, Louise Taylor, Pearson Phillips, Brian WALKER(President), Robin Young, John Hewish, Martin Cropper, Robert Nye, Cornelius O'Leary, Michael Clark, Andrew McEwen and Richard Bassett, Sabine Durrant, Frances Bissell, Charles Bremner, Betty Finer, Richard Thomson, Banking Correspondent, Rex Bellamy, Tennis Correspondent, John Hennessy, Kojo Boakye Djan (Group Publisher), Simon Tait, Hugh Cortazzi, Steven Downes, Colin Campbell and Richard Ford, Neil Kelly, Robert Kirley, Sydney Friskin, Shona Crawford Poole Travel Editor, David Smith, Economics Correspondent, Carol Ezzell, William Jackson, David Miller, Tim Jones Employment Affairs Correspondent, Robert Matthews Technology Correspondent, Nigel Andrew, Raymond Keene and Harry Golombek, David Toop, Wolfgang Münchau, Christopher Goulding, Raymond Keene, Edward F. Northcote, Nicholas Beeston, Peter Dear and Jane Rackham, Paul Griffiths, Patrick Trevor-Roper, Steve Acteson, W. J. Burroughs, G. B. Hey, Martin Trew, Coomi Kapoor, Michael Harris Chairman, Richard Owen, Ruth Gledhill and Harvey Elliot, David Young, Energy Correspondent, John Blunsden, Simon Tait, Arts Correspondent, John Young and Pearce Wright, Deyan Sudjic, Diane Hill, David Hands Rugby Correspondent, V. G., Pat Butcher, Athletics Correspondent, John Goodbody, Anthea Masey, Guy Yeoman, J. Tulloch, P. Crump, Mel Webb, Sam Kiley, Higher Education Reporter, Graham Searjeant, Financial Editor, Clive White, Paul Newman, Kofi Akainyah, Alan Lee, Jenny Gilbert, Norman Cattanach, Director, Jeremy Hart, John Julius Norwich, Brian Sharp Secretary, Graham Searjeant, David Sinclair, Martin Waller, Jean Goodman, Evan Luard, Peter Hankey, Jonathan Meades, Hugh Thompson, David Tytler, Education Editor, Keith Macklin, Maria Scott, Karl Gamma, Richard Ford, Political Correspondent, Greenhill of Harrow, S. C. P., Nicholas Cole, Colin Campbell, Rosemary Clunie, Jill Sherman and Martin Fletcher, Judy Froshaug, Philip Jacobson, Colin McQuillan, Graham Campbell-Smith, Richard Williams,
... to the owners • Extracted from Strikes, Lockouts and Super Bowl by… Trophy final will show Davies what is ...
1989 - Gale Group | TDA
Chuck Tomkovick, Rama Yelkur, Lori Christians,
... into a unique phenomenon. US advertisers love the Super Bowl because it has reached an average television audience ... 10 years. This manuscript examines the popularity of Super Bowl advertising during the 1990s. Every Super Bowl advertisement aired in the USA during the 10- ... and viewed. In addition, USA Today's published Super Bowl advertisement likeability results were incorporated into the analysis. ... was assessed with the help of a comprehensive Super Bowl advertisement likeability model. It was hypothesized that each ...
Tópico(s): Digital Marketing and Social Media
2001 - Taylor & Francis | Journal of Marketing Communications
John Grant Crossword Editor, David Wade, Executive Editor David Brewerton, DJM, Anatol Lieven, Michael Clark and Carol Leonard, Gordon Allan, Mark Souster, R. V. Jones, Harvey Elliott, Andrew Moger, Emma Wilkins and Sam Kiley, Michael Seely, Racing Correspondent, Hilary Finch, Philip Jacobson, Michael Evans and Andrew McEwen, Michael Binyon, Clifford Longley Religious Affairs Editor, Dudley Fishburn, Meston, Jeremy Kingston, Carol Leonard, John Crisford, Charles Tidbury Chairman, Joe Joseph, Bryan Stiles, Martin Waller and Geoffrey Foster, Peter Davenport, Alan Lorimer, Dermot K. Feenan, John Ballantine, Louise Taylor, David Tytler Education Editor, Peter Waymark, Douglas Broom, Peter Bills, Roche Bentley, Iain MacLeod Laax, David Smith Economics Correspondent, John Young, Michael Rosen, President, College of Anaesthetists, Richard Thomson, Banking Correspondent, Rex Bellamy, Tennis Correspondent, Trevor Randall, Dick Greenwood (Consultant surgeon), Wolfgang M?nchau, Harvey Elliott, Air Correspondent, Andrew Hislop, Gavin Bell, John Woodcock, Robin Kiddle, David Cross, Sydney Friskin, Nicholas Harling, William South, Dennis Signy, David Miller, Michael A. Clark, Janet Baird, Raymond Keene and Harry Golombek, Wolfgang Münchau, David Robinson, Peter Davalle, Arthur Burrell, Nicholas Beeston, Raymond Keene, Chess Correspondent, Roger Williams Director, Craig Brown, Peter Dear and Jane Rackham, Steve Acteson, Andrew McEwen, Diplomatic Correspondent, Peter Bryan, Chris Partridge, Jonathan Braude, Martin Searby, Patrick Nairne, Ian Ross, Patrick Ellis, Stewart Tendler, Keith MacKlin, Edward Usherwood, David Hands Rugby Correspondent, David Brewerton and Richard Ford, Christopher Thomas, Pat Butcher, Athletics Correspondent, Mel Webb, Sam Kiley, Higher Education Reporter, John Penman, Clive White, Paul Newman, David Brewerton Executive editor, B. C. Bloomfield (Director, Collection Development), Martin O'neill, Maxwell Newton New York, David Walker, David Sinclair, Stephen Pettitt, Tim Jones, Michael Horsnell, Thomson Prentice and Staff Reporters, Bailey Morris, Michael Evans Defence Correspondent, Richard Morrison, David Powell, Sam Kiley, Vince Wright, Lee Rodwell, Douglas Thompson, Penny Perrick, Colin Campbell, Tony Hetherington, Tim Jones, Employment Affairs Correspondent, Peter Evans, Home Affairs Correspondent,
... all the luck going Halifax humble league leaders Super Bowl is Bengals v the 49ers Victory for Douglas ...
1989 - Gale Group | TDA
Jason Ho, Tirtha Dhar, Charles B. Weinberg,
... use of major TV events, such as the Super Bowl, to advertise their products. However, the economic value ... is highly uncertain. Since an ad during the Super Bowl costs 2.5 times more per viewer reached ... and indirect effects (on exhibitors) of regular and Super Bowl advertising. The model recognizes the endogeneity of advertising, ... model to control for the endogeneity of the Super Bowl advertising decision. The results indicate that Super Bowl advertising has a positive effect on box office ... addition, regular TV advertising is more effective than Super Bowl advertising for initial advertising spending; a counterfactual analysis, ...
Tópico(s): Art History and Market Analysis
2009 - Elsevier BV | International Journal of Research in Marketing
Thomson Prentice and Ian Smith, Kathryn S. Davey, Gerald Isaaman, Gerald Owen, Simon Barnes, Leonard Grugeon, J. R. Palmer, Andrew Longmore, Mark Souster, Cliff Feltham, John Stansell, Philip Howard, David Smith, Die Fledermaus, Richard Evans, Media Editor, Carol Leonard, Joe Joseph, Vivien Goldsmith, Maureen Watson, Henry Gee, Sam Kiley Higher Education Reporter, Michael Evans and Jamie Dettmer, Peter Davenport, G. N. Mainwaring, Alan Lorimer, Roland Rudd, Employment Affairs Reporter, John Ballantine, Louise Taylor, Peter Billd, Matthew May, Peter Waymark, Peter Bills, Alan Hamilton, Michael Clark, clive Nicholls, Qc and Colin Nicholls, David Hands, Charles Bremner, Roger Brocklehurst, Tony Dawe and Stewart Tendler, Richard Vane, James Hunt, Peter De Ionno, Humphrey Hawksley, Norman de Mesquita, Leslie Tilley, Roddy MacKenzie, Harvey Elliott, Air Correspondent, Steven Downes, Edward Fennell, Andrew Hislop, John Woodcock, Rex Bellamy Tennis Correspondent, Sydney Friskin, Kate Jackson, Nicholas Harling, Dennis Signy, Robert Matthews Technology Correspondent, William Greaves, Wolfgang Münchau, Michael Ivens, Gareth Huw Davies, Peter Davalle, John Russell Taylor, Harry Golembek, Chess Correspondent, Yuri Matischen, Steve Acteson, Jonathan Braude, Robert Matthews, Sheila Gunn, Political Staff, Craig Seton, Peter Prescott, Richard Owen, Barry Pickthall, Pat Butcher, Ian Ross, Andrew Morgan and Sheila Gunn, Nicholas Beeston Tripoli, David Sapsted, Graham Hills, Keith MacKlin, Simon Tait, Arts Correspondent, John Goodbody, David Young, Mandarin, Iain MacLeod, Michael Renshall, Susanne Bryant, Paul Newman, Patrick O'Hanlon, Michael Seely, Keith Blackmore, Alan Lee, Jeremy Hart, D. B. Welbourn, Peter Wilkinson, David Walker, Graham Searjeant, Nicholas Wood and Ruth Gledhill, Martin Waller, Michael Horsnell, Mac Margolis Rio de Janeiro, A. J. Munro, David North, Bailey Morris, David Tytler, Education Editor, David Nicholson-Lord, Richard Morrison, Chris Moore, Susan MacDonald, Linda Steele, Colin Campbell, Wolfgang Mümchau, Philip Jacobson, Michael Meacher,
... factor and sees Cincinnati and San Francisco reach Super Bowl Xxiii Challengers hedge bets Snow Reports Council criticized ...
1989 - Gale Group | TDA
Sascha Raithel, Charles R. Taylor, Stefan J. Hock,
... on the impact of marketing activities such as Super Bowl advertising on firm value has produced mixed results. ... customer-based brand equity mediates the relationship between Super Bowl advertising and abnormal stock returns. Using event study ... represent brand equity and stock price from the Super Bowls from 2008 to 2012. This study finds that Super Bowl ads can be worth the large investment, but ... impact on stock return is expected when a Super Bowl ad reduces customer-based brand equity. Furthermore, empirical ...
Tópico(s): Digital Marketing and Social Media
2016 - Elsevier BV | Journal of Business Research
M. F. Watts, Anne Hardy, Ronald Rudd, Employment Affairs Reporter, Brian Collett, Andrew McEwen, James Page-Roberts, Nicholas Wood, Political Correspondent, William Stephens, R. W. Mott, Simon Barnes, P. Morgan, Trefgarne, Ministry of Defence, Andrew Longmore, Mark Souster, A. P. David, Cliff Feltham, Deborah Rowland, David Bunch, Stephen Pettit, Douglas Broom, Education Reporter, Edward Underhill, Simon Hughes, John Bell, City Editor, David Steel, Michael Clarke and Geoffrey Foster, Ian Murray, Isabel Raphael, Michael Binyon, Jeremy Kingston, Mark Ellis, Richard Evans, Media Editor, Carol Leonard, Richard Streeton, Margareta Pagano, Geoff Brown, Joe Joseph, Henry Gee, Norman Hammond, Archaeology Correspondent, Peter Ball, Jill Sherman, Social Services Correspondent, Jamie Dettmer, Irish Affairs Correspondent, John Ballantine, Peter Conquest (Lord Generall), Louise Taylor, Lawrence Lever, Roland Rudd Employment Affairs Reporter, Peter Ackroyd, Peter Waymark, Peter Bills, Richard Ford, Jan Smith and Peter Evans, D. H. Clarke, Ann Kent, Elaine Feinstein, J. May (Manager), P. W. Still, Martin Fletcher, Political Reporter, Byron Rogers, David Hands, Charles Bremner, John Percival, Gorden Allan, John Hennessy, Ian Gow, Thomson Prentice, Robin Oakley, John Young and David Nicholson-Lord, Robert Cockburn, Peters Rogers, R. W. Gourdie, Leslie Tilley, Peter Wright, Gavin Bell, Jeff Nesmith, Rex Bellamy Tennis Correspondent, Paul Vallely, John Woodcock, David Smith, Economics Correspondent, Thomson Prentice and James Bone, Dennis Signy, Barry Millington, Celia Brayfield, Wolfgang Münchau, David Watts, Christopher Goulding, Robin Oakley, Political Editor, Catherine Sampson, Donald Logan, Peter Davalle, Dennis Shaw, Raymond Keene, Chess Correspondent, Brian Boobbyer, William Griffiths, Mandarin (Michael Philliips), Peter Dear and Jane Rackham, Beryl Dixon, Stewart Tendler Crime Reporter, Collin McQuillan, Richard Evans, J. P. Buckland, Ronald Ashford, Richard Owen, Irving Wardle, Ian Ross, Ronald Butt, Charles Knevitt and Sheila Gunn, Geoffrey Foster, Richard Bassett, Derek Harris, Industrial Editor, Rodney Hobson, David Hands Rugby Correspondent, David Brewerton, David Young Energy Correospondent, David Young, Scarman, Iain MacLeod, Srikumar Sen Boxing Correspondent, Sam Kiley, Higher Education Reporter, Robert Matthews, Technology Correspondent, Matthew Parris, Sarah Jane Checkland Art Market Correspondent, Owen Jenkins, Anthony Hogg, Alan Lee Cricket Correspondent, Michael Dynes, Alan Launder, David Walker, Derek Harris, Bailey Morris, Dr Thomas Stuttaford, Michael Evans Defence Correspondent, Philip Carling, David Powell, Derek Harris Industrial Editor, Lee Rodwell, Pearce Wright, Science Editor, Harvey Elliott Air Correspondent,
... more street violence Beijing International Hotel Rioting leaves Super Bowl city tense West Germany seeks drastic cuts In ...
1989 - Gale Group | TDA
Jacqueline K. Eastman, Rajesh Iyer, Joan Wiggenhorn,
... our results suggest that while advertising in the Super Bowl does not have a significant positive impact on ... rsquo;s stock price the day after the Super Bowl, when considering windows from two to four days ... method advertisers use to judge the effectiveness of Super Bowl advertising (i.e. likeability with the USA Today ... suggests that the methods marketers use to judge Super Bowl advertising effectiveness may not be good measures of ... a firm does choose to advertise in the Super Bowl, they may want to pick the second quarter ...
Tópico(s): Consumer Market Behavior and Pricing
2010 - Clute Institute | Journal of Applied Business Research (JABR)
Karan Thapar, R. A. Castle, Frances Gibb, Legal Affairs Correspondent, Graham Rock, Sheila Gunn, Anatol Lieven, Christopher Warman, Property Correspondent, Andrew Morgan, P L Adams, Richard Thomson, John Gillum, David Rhys Jones, Douglas Broom, Education Reporter, Philip Howard, Stanley Reynolds, T D Law, Richard Lynn, Michael Binyon, George Sivell, Richard Evans, Media Editor, Carol Leonard, Srikumar Sen, Elinor Sinclair, Richard Eaton, Mr Frank Cave and Mr John Peckham, Margareta Pagano, Bradford S. Gentry, Vivien Goldsmith, Henry Gee, Julian Desborough, Michael Corp, Nicholas Wood Political Correspondent, Michael Tate, E. F, Rodney Lord, John Ballantine, Louise Taylor, Rodney Cowton, Transport Correspondent, Peter Waymark, Michael Evans, Defence Correspondent, Peter Bills, Michael McCarthy, Environment Correspondent, Michael Clark, Martin Fletcher, Political Reporter, Malcolm Ogilvie, David Hands, Charles Bremner, Edward Gorman, Jill Sherman and Andrew Moger, Barbara M. D. Smith, Clifford Longley, Religions Affairs Editor, Simon Hornby, Roddy MacKenzie, Andrew Hislop, H. M. Morris, David Cross, Rodney Cowton and Mark Ellis, Wolfgang Munchau, Tim Jones Employment Affairs Correspondent, Robert Matthews Technology Correspondent, Philip Webster, Chief Political Correspondent, Wolfgang Münchau, Campbell Adamson, Kerry Gill, Simon Tait Arts Correspondent, Peter Davalle, John Russell Taylor, Steve Acteson, Richard Evans, Jean Scroggie, Herb Greer, David Young, Energy Correspondent, Barry Pickthall, Pat Butcher, Irving Wardle, Ian Ross, Christopher Walker, Mandarin, Michael Wilson, Sam Kiley, Higher Education Reporter, Matthew Parris, Douglas Broom Education Reporter, Sarah Jane Checkland Art Market Correspondent, Patrick Sergeant, Michael Seely, Keith Blackmore, Alan Lee, Rasit Gurdilek Ankara, David De Keller, Michael Dynes, Graham Searjeant, P. T. Brown, Martin Waller, Derek Harris, Bailey Morris, Harry Debelius, Madrid, and Sarah Jane, David Tytler, Education Editor, John Curtiss, Richard Morrison, John Goodbody, Sports News Correspondent, Colin McQuillan, P. B. Young, J. E. V. Rice,
... o sport highlighted the irresistable attraction of the Super Bowl Schneider heads for overall title Skiing Devoy still ...
1989 - Gale Group | TDA
Rama Yelkur, Chuck Tomkovick, Ashley Hofer, Daniel Rozumalski,
US advertisers love the Super Bowl because it reaches a huge and highly receptive audience. One metric that Super Bowl advertisers watch closely is ad likeability as this ... Communications 7: 89–108) studied ad likeability for Super Bowl ads in the 1990s. In this paper, we ... their research using USA Today's measurement of Super Bowl ad likeability in the decade of the 2000s ... dependent variable of interest. Our findings on 438 Super Bowl ads show that humor, animals, and product category ... Product information and the presence of children in Super Bowl ads were found to be emerging predictors of ...
Tópico(s): Media Influence and Health
2011 - Taylor & Francis | Journal of Marketing Communications
Tracey Boles, Jonathan Northcroft, Waldemar Januszczak, John Dugdale, Hala Jaber, J K Rowling, Barbara Hall, Helena Frith Powell, Nigel Botherway, Hilary Armstrong, John-Paul Flintoff, David Mills, Jim Munro, Jon Swain, Helen Davies, Allan Palmer, Sally Brock, Nicholas Rufford, Peter Whittle, Rob Hughes, John Peter, Michael Burleigh, Professor Gideon Garter, Clive Wedgery, Andrew Longmore, John Waples Business Editor, Lesley White, Susan d'Arcy, Gareth Walsh, Frank Whitford, Howard Reeve, Michael Sullivan, Nicolette Jones, Matthew Davis, Barry Kane, Kathryn Cooper, Paul Marinko, P D, Lucy Hughes-Hallett, Richard Hoskins, David Smith, David Cracknell Political Editor, Bev Hunt, Neil Wormald, E P, Andrew Sullivan, Clive Davis, Heston Blumenthal's, James Lachowsky, Kathy Brewis, Tony Allen-Mills, Martin James, Peter Hobbs, Gemma Scott-Martin, Robert Sandall, Anthony Sattin, Brendan McNamara, Robert Winnett, Irwin Stelzer, Peter Wilson, Sean Fitzpatrick, Rosie Millard, Alan Robinson, David Dougill, John Lehal, Sarah-Kate Templeton Medical Correspondent, Laura St Quinton, Christopher Hart, Frank Graham, Stuart Barnes, Geraldine Hackett, Stephen Venables, Elizabeth Scott-Baumann, Paul Forsyth, Hugh Canning, Rebecca Jenkins, Mike Pattenden, Graham Duffill, Jeremy Clarkson, Edward Porter, David Cairns, Stewart Lee, Victoria Segal, Claire Newell, Michael Portillo, Anne Gilbert, Dean Nelson, Patricia Nicol, Greg Gordon, Lord George Carey, Dave Pollard, Luke David, Kevin Jackson, Anita Chaudhuri, Richard Fletcher, Laura Mosedale, Peter Millar, James Delingpole, James Lasdun, Simon Rogerson, Dr Peter Foreman, Jeff Potter, Jeremy Guscott, Dan Drillsma-Milgrom, Daisy Goodwin, Michael Fish, Brendan Bourne, David Walsh Chief Sports Writer, Peter Parker, Graham Keeley, James Wood, Stuart Wavell, Roger Eglin, Paul Donovan, Peter Shearlock, Tom Stubbs, Giles Hattersley, Chris Woodhead, Jim Eldridge, Jasper Gerard, Paul Driver, Jared Diamond, Garth Pearce, James Lovelock, Julie Powell, Ian Hawkey, Stuart Andrews, Shelley Von Strunckel, David Leppard, Raj Kothari, Paul Durman, Colin Harding, Louis Wise, Lisa Grainger, Mark Edwards, Janet Daley, John Litster, Rachel Bridge, Stephen Amidon, Hugh McLlvanney, Peter Koening, Tom Baker, T C Boyle, Grace Phillips, Hugh Evans, Barry Dentol-MacLennan, Christina Lamb, Joe Cox, Lois Rogers, Howard Bernstein, Bob Graham, Christopher Silverster, Raymond Keene, Bernard Lawson, Gareth Huw Davies, Rod Liddle, Kate Saunders, David Cracknell, Ian Leyland, James Nursey, Diana Wright, Alan MacFarlane, Emma Smith, Janice Small, Stephen Jones, John Reid Mp, Dominic O'Connell, Barry Flatman, Louise Armitstead, Stephen Bleach, Francesca Lombardo, Agnes Nicholson, Damian Warburton, Natalie Graham, Casmo Landesman, Adrienne Connors, Caroline Donald, George Alderslade, Jessica Brinton, Ian Critchley, Rick Bates, Alan Bennett, Helen Brown, Trevor Lewis, Jack Grimston, Stephen Armstrong, John Elliott, Christopher Goodwin, Mark Stucklin, Bethan Cole, Roland White, Richard Woods, Steven Swinford, Alison Jane Reid, Nigel Lewis, Sarah Kate Templeton, Shane Watson, Abul Taher, Graham Ede, Norman Baker, John Elliott Consumer Affairs Correspondent, Alasdair Strange, Richard Rae, Dave Hanningan, Ian Mitchell, Jon Ungoed-Thomas, Simon Reynolds, John Penman, Jonathan Leake, M E, Michael Sheridan, Nigel Steljes, Amanda Craig, Clare Francis, John Harlow, Barry Collins, Chris Haslam, Mark Kleinman, John Waples, Hunter Davies, A A Gill, Ros Dodd, Alex Pell, Tim Parks, Matthew Campbell, Brian Glanville, Daniel Foggo, Andy Ward, David Salmon, John Carey, Gerry Coyle, David Horspool, Jacqui Goddard, Stephen Jones Rugby Correspondent, Mary Braid, Simon Jenkins, Philip Pangalos, Dave Rusk, David Sinclair, Jessica Bown, Stephen Pettitt, Rory MacLean, Claudia Croft, Sally Kinnes, Tahir Shah, Nigel Powell, David Wickers, Tim Harris, John Aizlewood, J P, Clifford Bishop, Andrew Frankel, Graham Norwood, P W, Jonathan Futrell, Harry Williams, David Budworth, Hugh Pearman, Andrew Davidson, Dan Cairns, Pete Oliver, Paul Szemerenyi, Geoff Busby, Michael Harden, Matt Roberts, David Smith Economics Editor, Tom Deveson, Penny Perrick, Jennifer Harper-Deaoon, Lindsay Wise, Sarah Baxter, Joanna Simon, Matthew Goodman, India Knight, Sara Hassan, Chris Thomas, Simon Howard, Jason Dawe, Dominic Rushe, Sian Griffiths, Karen Robinson, Nicole Krauss,
... All fall down The Rolling Stones at the Super Bowl The top 10 2 Sheep-tacking at New ... seconds in sport With Michael Harden, Seattle Seahawks' Super Bowl cornerback Gentle Ben's inner Steel Ben Roethlisberger ...
2006 - Gale Group | Sunday Times HA GDA
The Super Bowl symbolizes the increasing acceptance and prevalence of advertising in society. The essay analyzes the discourse around Super Bowl advertising. After first examining the reasons why national advertisers are attracted to the Super Bowl, the essay then examines pre‐event discourse about Super Bowl advertising, discourse that elevates advertising during the event, and post‐event discourse about Super Bowl advertising. Ultimately, the paper argues that because Super Bowl advertising has been granted such social attention and ...
Tópico(s): Sports, Gender, and Society
1999 - Routledge | The Communication Review
Giles Smith, Gráinne Gilmore, Andrew Robson, Janice Turner, Amanda Andrews, Christina Hardyment, Kenneth J. Harvey, Kenneth Minogue, Ken Slaven, Poat, Daniel McGrory and Rajeev Syal, Robert Hands, Andrew Pierce, Marcus Scriven, Neelam Verjee, David Aaronovitch, Jane MacQuitty, Simon Barnes, Kath Fryer, Mike Godfrey, Paul Hoggart, Josh Lewsey, Mark Souster, Charles Thomas, Mark Frary, Richard Hobson, Susan Butler, Nicolette Jones, Sir Peter Pickles, Kathy Lette, Michael Evans Defence Editor, Andrew Rummer, Belle de Jour, Becky Barnocoat, Hannah Betts, Philip Howard, Carol Midgley, Tony Turnbull, Jonny Wilkinson, Christine Seib, David Chater, Michael Binyon, James Bone, James Ducker, Rachel Campbell-Johnston, Simon Clark, Clive Davis, Jennie Bond, Kate Reardon, Elizabeth Judge, Roy Clare Director, Doyle Brunson, Matthew Hoggard, Bernard Ribeiro President, Will Pavia, Graham Stewart, Amanda Andrews Media Business Correspondent, Bob Stanley, Martin Aston, Patrick Kidd, Slta, Gerald Davies, Giles Coren, Andrew Norfolk, Doug Richard, Vivienne Parry, Antonia Senior, Ben Webster Transport Correspondent, Nancy Durrant, Jane MacArtney, James Willstrop, Vinny Lee, Chris Griggs, Dr Warren W. Williams, Anthony Browne, Ronnie Carroll, Dominic Walsh, Peter Nicholls, James Doran Wall Street Correspondent, Tom Bawden, Mark and Magnus, Debra Craine, Hilary Weale, Allan Simmons, Joe Morgan, Dr Jane Collins, Tim Reid, Daniel Finkelstein, Dan Sabbagh, Dalya Alberge Arts Correspondent, Jane Clarke, Steve Bird and Daniel McGrory, Candida Crewe, Stephen Farrell, Alan Hamilton, Nicholas Roe, Stella Tillyard, Peter Millar, Helen Dunmore, Carol Ann Duffy, Tosin Sulaiman and Fran Yeoman, Ian Belcher, Rhys Blakely, Roland Watson, Tina Gaudoin, David Hands, Jonathan Richards, Matt Dickinson Chief Football Correspondent, Liz Chong, Jonathan Sacks, Lucy Sweeney, Malika Rodrigues, David Charter, Tim Teeman, Patience Wheatcroft Business Editor, Stuart Cable, Angela Jameson, Lisa Jardine, Kate Muir, Russell Kempson, Simon Fanshawe, David Rowan, Ed Potton, Oliver Kay, Asmaa Waguih and Michael Theodoulou, Gerard Baker, Stephen Anderton, Stevie Chick, Sarah Vine, Mark Atherton, Keveh Solhekol, John Westerby, Lisa Armstrong, Ken Thompson, Rick Broadbent, Tom Baldwin, Martyn Palmer, Tom Baker, John Hopkins, Pete Paphides, Rob Wright, Jane Fearnley-Whittingstall, Richard Benson, Christina Koning, Magnus Grimond, Neil Harman Tennis Correspondent, Mark Hamilton, Martin Samuel, Kayla Williams, Raymond Keene, Adam Sage, Kate Saunders, Lewis Smith, Matthew Pryor, Rev Dr Rod Garner, Rebecca O'Connor, Denia Spain, Gordon Ramsay, Rosemary Bennett Deputy Political Editor, Toby Reisch, Douglas L. Godbold, Peta Bee, Jeremy Wade, Caroline Merrell, Zoë Strimpel, Andrew Stillwell, Chris Campling, Stephen Plant, Patrick Hosking, Erica Wagner, Rowan Williams, Peter Dixon, Gabriel Rozenberg Economics Reporter, Nick Hasell, Will Hodgkinson, Margaret Reynolds, Nell Fisher, David Hands Rugby Correspondent, Tom Dart, Paul Simons, Daisy Owen, Nick Szczepanik, Joanna Pitman, John Goodbody, James Doran, Tosin Sulaiman, Robert Crampton, Keith Hopcroft, Pamela Durose, Dominic Maxwell, Matt Hughes and Oliver Kay, Matthew Parris, Virginia Blackburn, Simon Taylor, George Caulkin, Vivian Linacre, Rebecca Ley, Howard Swains, Sheila Keating, Iain Finlayson, Rachel Anderson, Gillian Smellie, Martin Lukac, John Irving, David Charter Chief Political Correspondent, Alison Gibson, Lord Sainsbury of Turville, Tony Brown, Graham Searjeant, David Sinclair, Philippe Saint-Andre, Anne Ashworth Personal Finance Editor, John Naish, Lewis Stuart, Martin Waller, Dr John Hayward, Michael Horsnell, Chris Ayres, Stuart Farmer, David Cameron, Mark Baldwin, Sarah Butler, Ashling O'Connor, Darian Leader, Nada Salah, Anna Shepard, Benedict Nightingale, Elizabeth Glace, Dr Thomas Stuttaford, Marianne Curphey, Stephen Dalton, Nicola Woolcock, Ben Hoyle, Leo Lewis, Richard Cannon, Gary Imlach, Tom Chesshyre, Alyson Rudd, Alice Miles, Richard Morrison, James Christopher, Simon Crompton, Alan Lee Racing Correspondent, Alan Jackson, Owen Slot, Cath Urquhart Travel Editor, Andrew Robert, Peter Klinger, Catriona Wrottesley, Sam Lister Health Correspondent, Christopher Irvine, Anthony Browne and Ruth Gledhill, Bess Twiston Davis, Ray Marcelo,
... downbeat … The poorest city in America hopes that Super Bowl glamour can help to revive its ailing economy, ... lead Golf The Pirrshutgh Steelers hav won the Super Bowl four … 'Bus' ready to reach final distination in ...
2006 - Gale Group | TDA
... the US National Football League’s (NFL) annual Super Bowl game. Unlike the championship series in other US ... of the teams that qualify, the NFL’s Super Bowl game is ‘awarded’ to cities after a competitive bidding process. The Super Bowl provides an interesting case study because football stadia ... on the NFL’s requirements for hosting a Super Bowl. These requirements reach beyond the confines of the ... are located. In this new geo-political context, ‘Super-Bowl-ready’ means shifting from ‘violence-complacent’ to ‘terrorist- ...
Tópico(s): Public Relations and Crisis Communication
2011 - SAGE Publishing | Urban Studies
Giles Smith, Andrew Robson, Peter Wakefield, Gráinne Gilmore, David Woolley, Janice Turner, Christina Hardyment, Mischa Barton, Cath Urquhart, Andrew Eames, Robert Hands, Matthew Syed, Bel Mooney, Andrew Pierce, Alex Gold, Danial Kramb, Adam Sherwin Media Reporter, Dr Thomas Stuttaford and Suzi Godson, Gary Duncan, Simon Barnes, Jane MacQuitty, Peter Lansley, Robert Thicknesse, Anita James, Paul Hoggart, Mark Souster, Tom Gard, Gwyneth Paltrow, Graham Serjeant Personal Investor, Michael Fitzpatric, Clare Lazaro, John Ray, Mark Sutherland, Philip Howard, Richard Beard, Mark Taberham, Carol Midgley, Simon Birch, Hannah Betts, Jonny Wilkinson, Christine Seib, Michael Theodoulou and James Bone, Michael Binyon, Rachel Campbell-Johnston, Dominic Wells, Emma Crichton-Miller, Clive Davis, Alexandra Frean Social Affairs Correspondent, Richard Hobson One-Day Cricket Correspondent, Kate Reardon, Elizabeth Judge, Richard Irving, Gabrielle Starkey, Lucia Van Der Post, Martin Aston, James Hider, Caroline Moorehead, John Bungey, Francesca Gavin, David Charter and Roger Boyes, Geoff Brown, John Major, Philippe Naughton, Gerald Davies, Giles Coren, Andrew Norfolk, David Sharrock, Peter Cook, Ben Webster Transport Correspondent, John Clarke, Stephen McClarence, Howard Davies, Vinny Lee, William Sitwell, Katherine Swift, Anthony Browne, Debra Craine, Paul Rogers, Mike Pattenden, Allan Simmons, Joe Morgan, Dr Jane Collins, Daniel Finkelstein, Grainne Gilmore, Dan Sabbagh, Dalya Alberge Arts Correspondent, Jane Clarke, Peter Ackroyd, Motorcycle Diaries, Tom Gatti, Richard Ford Home Correspondent, Jo Morris, Nick Robinson, Joe Williams, Ian Peacock, Doctor Copperfield, Norman Lamont, Rhys Blakely, Tina Gaudoin, David Hands, Anne-Celine Jaeger, Angela Jameson and Gary Duncan, Michael Kennedy, Domenico R. Forte, Helen Rumbelow, Peter Avern, Jonathan Sacks, Genevieve Fox, Ian Mackinnon, Tim Teeman, Jonna Pitman, Neil Back, Derwent May, David Charter and Tom Baldwin, Kate Muir, Nina Santa, Patricla Yates, Ivan Hewett, David Mitchell, Russell Kempson, Peter Paphides, Nigel Williamson, Mary Gold, Richard Cork, Gary Duncan Economics Editor, Carola Long, Gerard Baker, Carol Rutter, Stephen Anderton, Martin Johnson, Ed Potton, Isabella Nikolic, David Lister, Mark Atherton, Lisa Armstrong, Alex Lee, Stevie Chick, Chris Power, Richmond, Alan Lee Racing Journalist, Simon de Bruxelles, Laura Lee Davies, Rob Wright, Geoffrey Dean, Andrew Pierce and Adam Fresco, Magnus Grimond, Gabriel Rozenberg, Raymond Keene, Simon Freeman, Adam Sage, Sean MacAulay, Rebecca O'Connor, Michelle Henry, Christine Buckley Industrial Editor, Colin Ashley, Sean O'Neill, David Owen, Xan Rice, Peta Bee, Jeremy Page, Caroline Merrell, Clare Longrigg, Fran Yeoman, Patrick Hosking, Richard Owen, Planting Hedges, Rebecca O'connor, Alex Hawkes, Nick Hasell, Chloë Bryan-Brown, Stewart Tendler, David Hands Rugby Correspondent, James Collard, Julian Muscat, Paul Raeside, Mike Mulvihill, Rae Spencer-Jones, Nigel Kendall, Nick Szczepanik, Nell Harman Tennis Correspondent, Maureen Shaw, Robert Crampton, Sian Morgan, Malcolm Boyden, Matthew Parris, Sophie Kirkham, George Caulkin, John Lister-Kaye, Sam McKnight, Rebecca Ley, Tim Wapshott, Sheila Keating, Celia Dodd, Caitlin Moran, Iain Finlayson, Ben MacIntyre, Andrew Turnbull, Michael Gove, Graham Searjeant, John Naish, Anne Ashworth Personal Finance Editor, Lewis Stuart, Martin Waller, Mark Henderson, Neil Coates, James Jackson, Carl Mortished International Business Editor, Laura Peek, Nigel Hawkes Health Editor, Sarah Butler, Benedict Nightingale, Ashling O'Connor, Darian Leader, E. G. Cass, Angus Batey, Jonathan Meades, Stephen Dalton, Jill Crawshaw, Nicola Woolcock, Leo Lewis, Richard Morrison, Alyson Rudd, Paul Connolly, James Christopher, Valerie Grove, R. W. Cooper, Simon Crompton, Alexandra Blair Education Correspondent, Mark Harrison, Owen Slot, Alan Sugar, Cath Urquhart Travel Editor, Sharon Krum, Will Hide, Jenny Davey, Edward Gorman Sailing Correspondent, Douglas Kennedy, Jane Cunningham, Valerie saddles, R. Logan, Patience Wheatcroft, Tony Baldry, Christopher Irvine, Irma Kurtz, Neil Boorman,
... Good and Bad prepare to get ugly as Super Bowl returns to its roots Credo UN Oil-for- ... letdown The Sunday Times Jacksonville plays safe at Super Bowl Nick Szczepanik says after last year's uproar, ...
2005 - Gale Group | TDA
Yeayoung Noh, Hyuksoo Kim, Kihan Kim, Yunjae Cheong,
... to examine the influence of consumer engagement with Super Bowl ad tweets, on their engagement with the advertiser' ... Python, audience engagement data were collected from the Super Bowl advertisers' official Twitter accounts on a daily basis ... support the hypothesis predicting transference of engagement from Super Bowl ads tweets to the advertisers' official Twitter accounts. ... number of retweets of and favorites on the Super Bowl ad tweets significantly increased the numbers of followers ... favorites on the official Twitter accounts of the Super Bowl advertisers. The theoretical and managerial implications of the ...
Tópico(s): Consumer Behavior in Brand Consumption and Identification
2020 - Taylor & Francis | International Journal of Advertising
David Sharrock and Daniel McGrory, Andrew Robson, Tom Jacobs, Phil Yates, Christina Hardyment, Cath Urquhart, Raymond Snoddy Media Editor, Andrew Eames, Stella Shamoon, Jeremy Skidmore, Richard Whitehead, Helen Studd, Robert Cole, Portia Colwell, Linda Fairstein, Neelam Verjee, Adam Sherwin Media Reporter, Sarah Potter, Maggie Alderson, Jane MacQuitty, Gary Neville, Peter Lansley, Jill Hartley, Robert Thicknesse, Paul Hoggart, Mark Souster, David Rhys Jones, Richard Hobson, Philip Howard, Kathy Bates, Tara Holmes, Angela Court, Brian Pedley, Alexandra Frean Social Affairs Correspondent, Elizabeth Judge, Gillian Harris Scotland Correspondent, Helen Grierson, Patrick Barkham, Richard Asser, Kevin Eason, Josephine Treadwell, Clare Stewart, Manda Scott, Giles Coren, Andrew Norfolk, Peter Brown, David Sharrock, Peter Jennings, Melvyn Gill, Caroline Hendrie, Vanessa Berridge, Stephen McClarence, Hilary Rose, Anne Spackman Property Editor, Vinny Lee, Steve Keenan, Stewart Tendler Crime Correspondent, Katherine Swift, Psille, Susan Berry, Dominic Walsh, Steve Bird, James Doran Wall Street Correspondent, T. P. S. Bloch, Russell Kempson and Oliver Kay, Rory Watson, Gary Jacob, Stuart Sexton, Alfred Mercer, Joe Morgan, Jill Dupleix, Tim Reid, Mary Mellor, Thoby Young, Dan Sabbagh, Libby Purves, Phoebe Greenwood, Richard Ford Home Correspondent, Jo Morris, Candida Crewe, Alan Hamilton, Stephen Farrell, Richard Miles and Antonia Senior, Rose Shepherd, Antonia Senior and Xan Rice, Megan Collyer, Roland Watson, Patrick Barkham and Gabriel Rozenberg, Charles Bremner, Richard Johnson, Ron Lewis, Jonathan Sacks, Gyles Brandreth, Nicholas Wapshott, Patience Wheatcroft Business Editor, Mark Court, Caroline Merrell Banking Correspondent, Derwent May, Angela Jameson, Paula Dear, Fred O'Agular, Russell Kempson, Paula Hawkins, Emma Mahony, Mary Gold, Daniel McGrory, Oliver Kay, Luke Coppen, Jessica Warner, Stephen Anderton, Mark Atherton, Richard Ali, Jane Wheatley, Tom Baldwin, Jill Sherman Whitehall Editor, Ann Thwaite, Helen Nugent and Xan Rice, Manuel Rivas, Simon de Bruxelles, Ann Treneman, Rob Wright, Helen Nugent and David Charter, Neil Harman Tennis Correspondent, Raymond Keene, Lewis Smith, Lucy Pinney, William Garrett, Christine Buckley Industrial Editor, Peter Stamford, Greg Hurst Parliamentary Correspondent, Xan Rice, Cathy Harris, Andrew Collins, Richard Owen, Christopher Martin-Jenkins Chief Cricket Correspondent, Sudi Pigott, Angela Gore, Roger Boyes, Daniel Housego, Mandy Wickham, Nick Hasell, Stewart Tendler, Graham Searjeant Personal Investor, Dalya Alberge, Owen Slot Chief Sports Reporter, Tom Dart, Alex Frean, David Hands Rugby Correspondent, Mike Mulvihill, John Allison, Nick Szczepanik, Anne Ashworth, Melissa Kite Political Correspondent, Neil Lyndon, Craig Lord, Mel Webb, Malcolm Boyden, Annabel Lawson, Matthew Parris, Christopher Hawtree, Mark Hodkinson, Keiran Proffer, George Caulkin, John Hopewell, Russell Jenkins, Gary Duncan, Nick Hasell, Richard Miles and Antonia Senior, Alan Lee, Geoffrey Broadbent, Walter Gammie, Mark Court Health Industries Correspondent, Ben MacIntyre, Richard Beeston, David Charter Chief Political Correspondent, Alison Gibson, Jack Malvern Arts Reporter, Richard Miles, George Webb, Ian M. T. Sandison, Simon Jenkins, Annabelle Thorpe, Ben Lynfield, Martin Waller, Lauris Morgan-Griffiths, Chris Ayres, Brian Campbell, Danny Baker, Sarah Butler, Benedict Nightingale, Jonathan Meades, Jill Crawshaw, Hugh Thompson, Nancy Tolford, Ben Hoyle, Richard Morrison, Fred Deliar, Valerie Grove, Adam Sherwin, Mark Glanville, Daniel Crewe, Alan Lee Racing Correspondent, Gill Guest, Sally Patten, Cath Urquhart Travel Editor, Jenny Davey, Jeff Hughes, Patience Wheatcroft, Joe Bolger, Christopher Irvine,
... sight of glorious end to journey American football: Super Bowl XXXVII The Times Fu makes light of slip ... back the years For first reports of the Super Bowl read Nick… Locomotiv on track for Russia's ...
2003 - Gale Group | TDA
Caleb J. Siefert, Ravi Kothuri, Devra Jacobs, Brian Neil Levine, Joseph T. Plummer, Carl D. Marci,
ABSTRACT Super Bowl advertisements have become almost as famous as the game itself. Between production costs and the price of air time, companies who advertise in the Super Bowl do so at considerable expense. Return on investment for Super Bowl advertisements is strengthened by wide viewership, pregame media ... effective. This study examines how emotional engagement with Super Bowl advertisements relates to an important area of consumer ... sample of adults ( N = 30) as they viewed Super Bowl XLII live. Advertising scores derived from biometric response ...
Tópico(s): Behavioral Health and Interventions
2009 - Advertising Research Foundation | Journal of Advertising Research
Joe Montana, Jonathan Northcroft, Waldemar Januszczak, John Dugdale, Hala Jaber, William Kay, Barbara Hall, Trevor Beattie, N J, Fred Redwood, Sally Brock, Helen Davies, Dana Facaros, Mike Quelch, Robert Wilson, Neil Meadows, John Peter, Mohsen Miraftab, Dan Calrns, Clare Smales, Professor Gideon Garter, Amanda Ursell, Bruce Millar, Susan Cullen, Andrew Longmore, Sean O'Connor, Adam Hathaway, Nicky Perry, Susan d'Arcy, Christian Purefoy, Sally Emerson, Edna Weiss, Frank Whitford, Ivo Tennant, Terence Blacker, David Gower, Dennis Pallis, Kathryn Cooper, Mia Ogden, William Lewis, David Smith, Steven Mithen, Tim Richards, Owen Lindsell, David Cracknell Political Editor, Nick Pitt, V Green, Neil Wormald, G H D, Andrew Sullivan, Clive Davis, Stephen Grey, Malcolm Bodfish, F Gadd, Andrew Porter, Glyn Hughes, Tony Allen-Mills, Simon Wilde, David Cairms, Jonathan Ungoed-Thomas, Alexander Campbell, Anthony Sattin, Martin James, Robert Winnett, Dipesh Gadher Transport Correspondent, Irwin Stelzer, Adrian Furnham, Matt Rudd, Mark Dallan, Peter Wilson, Rosie Millard, Roisin Nield, David Dougill, Frank Graham, Stuart Barnes, Sarah Webb, Geraldine Hackett, Angela Rippon, David Hewson, Cally Law, Hugh Canning, L el Jassar, Graham Duffill, Jeremy Clarkson, Sir Ian Blair, Philip Smith, Edward Porter, Nicola Smith, Clare Gascoigne, Michael Portillo, David Cairns, Stewart Lee, Patricia Nicol, Anthony Peregrine, Sarah Dempster, Andrew Holgate, Dave Pollard, Lorry Brakes, Richard Fletcher, John Hart, Geoff Bradford, Greg Struthers, Peter Kellner, David Eimer, James Delingpole, Jeff Potter, Jeremy Guscott, Anthony Whitehouse, Pat Malone, David Walsh Chief Sports Writer, Freddie Mitchell, Ray Mitchell, Mike Laws, Paul Ham, Nick Fieiding, Sarah-Kate Templeton, Stuart Wavell, James Finnegan, Alastair Harrison, Paul Donovan, Christopher Silvester, Sheikh Maktoum, Edward Gorman, Vincent Crump, Paul Kimmage, Julia Hausermann, Hugh McIlvanney, Chris Woodhead, A Aherne, Steve Boyd, Jasper Gerard, Fiona Wilson, Michael Woodhead, Paul Driver, Harriet Griffey, Nicholas Hellen, Richard Brooks, Reg Bamford, John Follain, Ian Hawkey, Julie Earle-Levine, Robert Swindells, Christopher Morgan, David Leppard, Stuart Andrews, Paul Durman, Martin Johnson, Stuart Anderws, Shelley Von Strunckel, Dave Hannigan, Mark Edwards, Joanna Briscoe, Sarah Gracie, Keith Watson, Paul Martin, Susan Clark, Dermot McManus, Dr Linda Hadfield, Kira Cochrane, Michael Wadge, Ben Farmer, Alan Combes, Sean Newsom, Raymond Keene, Gareth Huw Davies, Rod Liddle, David Cracknell, Bob Low, Tim Wynne-Jones, Zoe Brennan, Cosmo Landesman, Robbie Hudson, Colin Smith, Emma Smith, Stephen Jones, Eddie Jordan, Dominic O'Connell, Barry Flatman, Uzi Mahnaimi, Nick Cain, Louise Armitstead, Peter Koenig, Blower Spindle, Graham Richards, Natalie Graham, Roger Jackson, Adrienne Connors, Lucy Atkins, Sue Fox, Caroline Donald, Nick Rennison, Jessica Brinton, S A, Stanley Parr, David Walsh, Miranda Seymour, Liat Joshi, Trevor Lewis, Tim Bradshaw, Bryan Appleyard, Caroline Scott, Jan Ravens, Stephen Armstrong, John Elliott, Peter Leslie, Ron Clarke, Bethan Cole, Roger Panting, Victoria O'brien, George Donson, Roland White, G J, Helen Statham, Helen Jones, Shane Watson, Abul Taher, Jonathan Heaf, Amrit Dhillon, Maurice Chittenden, Richard Brooks Arts Editor, Virginia Rounding, Victoria Segal, Richard Rae, Mark Franchetti, Ray Hutton, Jon Ungoed-Thomas, Jackson Way, Brendan Simms, James Wyatt, Dan Box, Amanda Craig, John Harlow, Dipesh Gadher, John Waples, Hunter Davies, A A Gill, David Parsons, Alex Pell, Ros Dodd, Matthew Campbell, Brian Glanville, J M, John Carey, Robert MacFarlane, Tom Hagler, David Rewan, Mary Braid, Sarah Curtis, Stephen Pettitt, Steve Cole, Chrissy Iley, Will Iredale, Jessica Bown, Jeremy Langmead, Justin Sparks, Sally Kinnes, Naomi Caine, Liam Clarke, Matthew Shave, Roger Dobson, Peter Schmeichel, Minette Marrin, John Aizlewood, Ben Dowell, Clifford Bishop, Graham Norwood, Joe Lovejoy, Jonathan Futrell, David Budworth, William Lewis Business editor, Hugh Pearman, Dan Cairns, Clive Hetherington, Pete Oliver, Amir Taheri, Frank Field, Stewart Mitchell, Manish Agarwal, David Smith Economics Editor, Mariane Pearl, Rachel De Thame, Tom Deveson, Sarah Baxter, Brian Schofield, Kate Spicer, Matthew Goodman, India Knight, I S, Tony Grayson, Fiona Henderson, Simon Howard, Ed Hughes, Dominic Rushe, Sian Griffiths, Karen Robinson, Helen Stewart,
... of his era is aiming for a third Super Bowl victory tonight NFL The bowl of plenty: Patriots ... Videos (Today, c4,8pm) The big match NFL Super Bowl XXXIX (Today, Sky Sports 1,10pm; ITV1, 10. ...
2005 - Gale Group | Sunday Times HA GDA
George M. Hayward, Anna Rybińska,
... Football League (NFL) commercial, we test whether the Super Bowl provides a positive exogenous shock to fertility in ... both winning and losing teams for 10 recent Super Bowls. We also test for state effects and general ... births in winning counties nine months after the Super Bowl. We also do not find that births are ... experience increases in births nine months after the Super Bowl.
Tópico(s): Reproductive Health and Technologies
2017 - SAGE Publishing | Socius Sociological Research for a Dynamic World