Portal de Periódicos da CAPES

Targeting: How We Defined a Project that Makes a Difference

2014; Springer Nature; Linguagem: Inglês

10.1007/978-3-319-00678-9_2

2191-6861

Martin Strehler, Eckehard Fozzy Moritz,

Big Data and Business Intelligence

This chapter explains in theory, but much more so in practice, how we came up with the project idea for SI-Screen/Elisa, and why we were confident that we could develop a product that would make a difference for the user and become successful on the market.