The Impact of Technological Innovation on Organizational Performance
2014; Volume: 4; Issue: 3 Linguagem: Inglês
ISSN
2224-6096
Autores Tópico(s)Business Strategies and Innovation
ResumoThis study investigated the impact of technological innovation on organizational performance. The objectives of the study were to determine relationship between strategic planning and marketing planning capabilities on organizational performance in the manufacturing industry. The study employed survey research. Primary data was used with questionnaire as research instrument. The subjects were 137 employees of Nestle Foods Nigeria Plc. The four hypothesis formulated for this study were tested using correlation, regression analysis, Pearson’s Correlation and Analysis of Variance (ANOVA), with the aid of Statistical Package for Social Sciences (SPSS). The findings from the study revealed that strategic planning and marketing capability independently and jointly influence organizational performance. Also, there is positive interaction between performance variables (i.e resources availability, staff quality, productivity, sales revenue, financial strength, public image and good will). Based on the finding, it was recommended that there is the need for organisations to be innovative technologically to be competitive in the market. And companies should train their employee for better efficiency and effectiveness.
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