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Mediterranean marketing and southern thinking: retrospects and prospects

2014; Wiley; Volume: 13; Issue: 3 Linguagem: Inglês

10.1002/cb.1485

1479-1838

Antonella Carù, Bernard Cova, Daniele Dalli,

Management, Economics, and Public Policy

Journal of Consumer BehaviourVolume 13, Issue 3 p. 157-163 Editorial Mediterranean marketing and southern thinking: retrospects and prospects Antonella Carù, Corresponding Author Antonella Carù Marketing Department, Università Bocconi, Via Röntgen, 1, 20136 Milan, Italy Correspondence to: Antonella Carù, Università Bocconi, Marketing Department, Via Röntgen, 1-20136 Milan, Italy. E-mail: antonella.caru@unibocconi.itSearch for more papers by this authorBernard Cova, Bernard Cova Domaine de Luminy, Kedge Business School Marseille and Università Bocconi Milan, BP 921 13288 Marseille, FranceSearch for more papers by this authorDaniele Dalli, Daniele Dalli Università di Pisa, Dipartimento di Economia e Management, Via Ridolfi, 10, 56124 Pisa, ItalySearch for more papers by this author Antonella Carù, Corresponding Author Antonella Carù Marketing Department, Università Bocconi, Via Röntgen, 1, 20136 Milan, Italy Correspondence to: Antonella Carù, Università Bocconi, Marketing Department, Via Röntgen, 1-20136 Milan, Italy. E-mail: antonella.caru@unibocconi.itSearch for more papers by this authorBernard Cova, Bernard Cova Domaine de Luminy, Kedge Business School Marseille and Università Bocconi Milan, BP 921 13288 Marseille, FranceSearch for more papers by this authorDaniele Dalli, Daniele Dalli Università di Pisa, Dipartimento di Economia e Management, Via Ridolfi, 10, 56124 Pisa, ItalySearch for more papers by this author First published: 27 May 2014 https://doi.org/10.1002/cb.1485Citations: 9Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat Citing Literature Volume13, Issue3Special Issue: Mediterranean ConsumptionMay/June 2014Pages 157-163 RelatedInformation