Portal de Periódicos da CAPES

¿Qué pasa cuando los receptores crean? Expansión narrativa de una serie animada por medio de las creaciones de los fans

2014; Volume: 3; Issue: 04 Linguagem: Inglês

10.33115/udg_bib/cp.v3i04.22127

2014-6752

Verónica Itzel Chávez Ordóñez,

Literature, Culture, and Aesthetics

The changes that the Internet has brought to the media , both in content production and reception processes are unprecedented. These transformations have brought television content simultaneously , and almost a sense of reciprocity in a change in the dynamics of reception. It starts to make greater use of the name "prosumers " ( Scolari , 2009 , 2012) , consumers who have left the passive side of audience to become active subjects in addition to eating produce. Recipients of the digital age have greater tools to appropriate, question, discuss or negotiate the messages presented by the media. In this paper, I intend to delve into the content created by fans of a cartoon called Adventure Time. My intention is to observe how the narrative unfolds the story canon, amended or questioned, through the fanarts produced by active receptors. I will use the analysis model proposed by the research group of Carlos Scolari (2012), to discuss transmedia narratives, based on narrative theory and semiotic theory, focusing on the dimension that addresses the content created by users, and some concepts for discrepancies between the content created by producers and receivers, mentioned by Henry Jenkins (2009) to discuss the transmedia narrative.