Building the Brand‐driven Business: Operationalize Your Brand to Drive Profitable Growth20053Scott M. Davis and Michael Dunn. Building the Brand‐driven Business: Operationalize Your Brand to Drive Profitable Growth . San Francisco, CA: Jossey‐Bass 2002. , ISBN: 0 7879 6255 4 US$ $29.95; Can $44.95; UK stg 22.50

Artigo Revisado por pares

2005; Emerald Publishing Limited; Volume: 14; Issue: 3 Linguagem: Inglês

10.1108/10610420510601102

ISSN

2054-1643

Autores

Colin Jevons,

Tópico(s)

Marketing and Advertising Strategies

Ver no editor

Altmetric

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