Perfil De La Mujer Alfa En La Frontera México-Belice (Profile of the Alpha Woman on the Belize-México Border)
2011; RELX Group (Netherlands); Linguagem: Inglês
ISSN
1556-5068
AutoresFrancisco J. Güemes-Ricalde, Alba del Rosario Fernández Castillo,
Tópico(s)Education and Labor Relations
ResumoSpanish Abstract: Cierto sector de mujeres muestra nuevas formas de liderazgo y de rasgos esencialmente caracteristicos de lo que se conoce como mujer alfa. Nuevos segmentos de mercados estan siendo definidos por este grupo de mujeres con mayor capacidad economica, sin embargo, estudiosrecientes conciben a las generaciones de mujeres jovenes como las dispuestas a asumir este nuevo papel por lo que su existencia esta asociada a ciertas caracteristicas y espacios geograficos. Eneste articulo se pretende determinar si existen en la frontera entre Mexico y Belice, mujeres que se relacionen por su estilo de vida similar al de las mujeres denominadas “alfa” a fin de establecer la potencialidad de este segmento como mercado.English Abstract: A certain sector of women show new forms of leadership and essential features characteristic of what is known as alpha female. New market segments are being defined by this group of women with greater economic capacity, however, recent studies designed to generations of young women as willing to take this new role so that its existence is associated with certain characteristics and geographical areas. This article seeks to determine whether there are in the city of Chetumal, women relate to their lifestyle similar to that of women called alpha to establish the potential of this segment as a market.
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