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Espiral do silêncio

2009; Editora da Pontifícia Universidade Católica do Rio Grande do Sul (EDIPUCRS); Volume: 5; Issue: 8 Linguagem: Inglês

10.15448/1980-3729.1998.8.5466

1980-3729

Antônio Hohlfeldt,

Cultural, Media, and Literary Studies

One of the most important and curious lines of the so-called field of research in communication has been developed since 1972 by the German Elisabeth Noelle-Neumann. Born in 1916, Noelle-Neumann specialized in Demoscopy in 1940. Demoscopy is a term not yet worded except in specialized works. It is a composite: demos (people) + copy (literal translation), which means researching the opinion of the public to make it known. Put another way, the demoscopy is the research of public opinion under scientific organization.