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Ratinho: ideologia e globalização

2008; Editora da Pontifícia Universidade Católica do Rio Grande do Sul (EDIPUCRS); Volume: 7; Issue: 12 Linguagem: Inglês

10.15448/1980-3729.2000.12.3065

1980-3729

Roberto Ramos,

Cultural, Media, and Literary Studies

Ratinho is the Robin Hood of prime time Brazilian TV. The show opened up the electronic window to the excluded ones, interpelating them with its sensationalist codes. It became a strong rival of the feudal audience monopoly held by Globo TV Network during almost three decades. The rising up of that talk show and its presenter, Ratinho, is helped by some contextual and conjunctural variables. It combines both his personal talent and his carismatic personality with the condition of a country lacking leaders, together with the ideological hegemony of neoliberalism which sustains the Globalization process.