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An International Comparison of Green IT Diffusion

2009; Volume: 3; Issue: 2 Linguagem: Inglês

10.3316/ijebm0302003

1835-5412

Siddhi Pittayachawan,

Digital Platforms and Economics

No accessInternational Journal of e-Business ManagementOther Journal Article01 November 2009An International Comparison of Green IT Diffusion Authors: Alemayehu Molla; Siddhi Pittayachawan; Brian Corbitt; Hepu Deng Authors: Alemayehu Molla Associate Professor, School of Business Information Technology, RMIT University, email: [email protected] Google Scholar More articles by this author ; Siddhi Pittayachawan Lecturer, School of Business Information Technology, RMIT University, email: [email protected] Google Scholar More articles by this author ; Brian Corbitt Professor of Information Systems and Head, School of Business Information Technology, RMIT University, email: [email protected] Google Scholar More articles by this author ; Hepu Deng Professor, School of Business Information Technology, RMIT University, email: [email protected] Google Scholar More articles by this author SectionsAboutPDF/EPUBExport CitationsAdd to FavouriteAdd to FavouriteCreate a New ListNameCancelCreate ToolsTrack CitationsCreate Clip ShareFacebookTwitterLinkedIn COPY LINK Abstract This paper provides a preliminary insight into the status of the diffusion and maturity of 'Green IT' as well as some of the driving and inhibiting factors that influence it. The paper is largely descriptive and is based on a survey of 143 organisations from Australia, New Zealand and the USA. Overall, the findings indicate that organisations are developing the 'right mind-set', taking a number of 'softer actions', and investing in new technologies to use IT as part of the solution to pursue both eco-efficiency and eco-sustainability objectives. Nevertheless, the state of Green IT among the surveyed organisations can be considered at the early stage of maturity. In particular, the results indicate that the disposal of IT in an environmentally friendly manner is the most relevant organisational concern about Green IT. It is therefore not surprising that there is significantly more attention paid to the policy and practice in the end-of-IT-life management aspect of Green IT. On the other hand, attention to Green IT sourcing is the least adopted. The need for greater IT efficiency and the pursuit of tangible cost savings from IT operations are the primary drivers for adopting Green IT which have to be articulated in the strategy of an organisation. Likewise, the cost of greening IT and unclear business values from greening IT top the list of the factors that inhibit Green IT adoption. Limitation of the small sample size withstanding, the findings of this study hint at differences in Green IT initiatives among US, New Zealand and Australian organisations. In Australia and New Zealand, environmental consideration is the primary concern. In US the primary concern appears to be energy efficiency and cost reduction. Thus, while Australian and New Zealand organisations are leading the 'softer' side of Green IT policies and practices to reduce the environmental impact of IT, US organisations are far more advanced in the adoption of technologies and practices that reduce energy consumption and improve efficiency. Full Text DOI Previous article Next article RelatedDetails View PUBLICATION DETAILSDate of Publication:November 2009Journal:International Journal of e-Business ManagementISSN:1835-5412Volume:3Issue:2Page Range:3-23First Page:3Last Page:23Source:International Journal of e-Business Management, Vol. 3, No. 2, Nov 2009: 3-23Date Last Modified:13 June 2019 16:18Date Last Revised:21 September 2010Geographic LocationAustraliaUnited StatesNew ZealandSubjectElectronic commerceGreen technologyInformation technology--Environmental aspects METRICS Downloaded 1 times Copyright© RMIT Publishing, 2009Download PDFLoading ...