Capítulo de livro

Accommodation theory: Communication, context, and consequence

1991; Cambridge University Press; Linguagem: Inglês

10.1017/cbo9780511663673.001

Autores

Howard Giles, Nikolas Coupland, Justine Coupland,

Tópico(s)

Public Relations and Crisis Communication

Resumo

When academic theorizing addresses everyday communication phenomena, there are losses as well as gains. Research may, selectively or otherwise, partially represent the full subtlety of contextualized interaction. Methodological constraints may impose their own selectivity, so that we tend to access the accessible and learn what is most readily learnable. The real-time nature of programmatic research will reflect epistemological shifts and disciplinary development. It is altogether likely that academic and lay versions of the phenomena themselves and their boundaries will not perfectly mirror each other at any one point.

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