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Lo audiovisual en productos periodísticos exclusivos para tabletas: observando las tendencias en cuanto a sus formas y funciones

2014; Volume: 1; Issue: 1 Linguagem: Inglês

10.24137/raeic.1.1.7

2341-2690

Juliana Fernandes Teixeira,

Multimedia Communication and Technology

Journalists today face the challenge of finding the best set of procedures to communicate a given event, taking into account that, in cyberspace, it is possible to integrate various tools and platforms to report an event through photographs, videos or graphics, for example. Given that the Internet is a multimedia medium par excellence, cyberjournalistic products are increasingly showing transformations towards the audiovisualisation of information. In this sense, in recent years, the forms and functions that this language can adopt and play in journalistic content in cyberspace have been multiplying. In view of these advances, the aim of this paper is to analyse and present some of the most evident and recurrent trends in relation to the use of audiovisuals in journalistic products exclusively for tablets, especially in terms of their forms and functions. Methodologically, the analysis presented here is based on a literature review and a study of representative cases. Specifically, for the selection of the case studies, exclusive journalistic products for tablets were considered, including the magazines Project Week and Katachi, and the daily newspapers La Repubblica Sera, O Globo a Mais, Estadão Noite and Diário do Nordeste Plus. Firstly, the analysis has taken into account the trend towards convergence, albeit in coexistence with parameters and factors of divergence. Also, the most common forms of audiovisual presentation were observed with respect to links and types of display windows. Finally, the different roles that audiovisuals play in tablet-only journalistic products have been examined, including the roles of attracting users' interest and illustrating journalistic content.