Portal de Periódicos da CAPES

Comportamento do Consumidor On-line:a perspectiva da teoria do fluxo

2008; Álvares Penteado School of Commerce Foundation; Volume: 10; Issue: 26 Linguagem: Inglês

1983-0807

Salomão Alencar de Farias, Michelle Helena Kovacs, Janaynna Menezes da Silva,

Physical Education and Sports Studies

This article investigates the on-line consumer behavior based on the flow theory, defined as the holistic sensation that people feel when acting with total involvement in an activity