Portal de Periódicos da CAPES

A Risk and Benefits Behavioral Model to Assess Intentions to Adopt Big Data

2013; Halmstad University College; Volume: 3; Issue: 3 Linguagem: Inglês

10.37380/jisib.v3i3.74

2001-015X

José Esteves, José Curto,

Digital Platforms and Economics

Everyday a constant stream of data is generated as a result of social interactions, Internet of things, e‐commerce and other business processes. This vast amount of data should be collected, stored, transformed, monitored and analyzed in a relatively brief period of time. Reason behind is data may contain the answer to business insights and new ideas fostering competitiveness and innovation. Big Data technologies/methodologies have emerged as the solution to this need. However, being a relatively new trend there is still much that remains unknown. This study, based on a risk and benefits perspective, uses the theory of planned behavior to develop a model that predicts the intention to adopt Big Data technologies.