Voltar
Capítulo de livro Revisado por pares
BIBTEX RIS

Ad Exchanges: Research Issues

2009; Springer Science+Business Media; Linguagem: Inglês

10.1007/978-3-642-10841-9_1

ISSN

1611-3349

Autores

S. Muthukrishnan,

Tópico(s)

Mobile Crowdsensing and Crowdsourcing

Resumo

An emerging way to sell and buy display ads on the Internet is via ad exchanges. RightMedia [1], AdECN [2] and DoubleClick Ad Exchange [3] are examples of such real-time two-sided markets. We describe an abstraction of this market. Based on that abstraction, we present several research directions and discuss some insights.

Referência(s)