Direct from dell: Strategies that revolutionized an industry
1999; Elsevier BV; Volume: 28; Issue: 2 Linguagem: Inglês
10.1016/s0090-2616(00)80019-4
ISSN1873-3530
AutoresMichael Dell, Catherine Fredman,
Tópico(s)Business Strategy and Innovation
ResumoFrom Publisher: By visionary who founded Dell Computer Corporation one of most profitable and innovative companies in world Direct from Dell recounts amazing story of Dell and pioneer strategies that resulted in company's phenomenal success. At age 13, Michael Dell was a kid with a knack for taking apart motherboard of his Apple II computer and a penchant to run a business. Today, only 20 years later, after becoming youngest CEO in history to head a Fortune 500 company, he leads one of most profitable and innovative companies in world. Direct from Dell tells story of Dell Computer's successful rise, beginning with Michael Dell's vision for creating a low-cost, direct-sales model and chronicling development of key competitive advantages that are envy of Dell's competition: unrivaled speed to market; an unwavering dedication to customer service; a fierce commitment to producing consistently high-quality, low-priced, custom-made machines; and a shrewd exploitation of Internet strategies that have driven sales to an astronomical $13 billion, up from just $159 million 10 years ago. Told by man who revolutionized an industry, Direct from Dell is not just for CEOs or those working in high-tech industry. It is an inspiring business story that epitomizes American Dream and provides a blueprint for doing business in 21st century. Dell stock up more than 29,000% since 1990 and more than 200% in last 12 months has been single biggest gainer among S&P 500 this decade. Michael Dell has been dubbed the Jack Welch of a new generation and compared to Henry Ford and Sam Walton for his God-is in-the-details vision. Articles on Dell and Dell Computer appear regularly and widely in business and mainstream press, including Fortune, Wall Street Journal, New York Times, BusinessWeek and USA Today. Dell travels world to keynote conferences and participates in leadership forums with likes of Peter Drucker, Andy Grove, and Jack Welch. At 19, Michael Dell began selling computers from his dorm room. Much to his parents' dismay, he left college and, by day he would have graduated, was selling $70 million worth of computers a year. Today, he is chairman and CEO of Dell, world's largest direct computer company. Catherine Fredman collaborated with Andrew Grove, chairman of Intel, on his bestselling book, Only Paranoid Survive.
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