Portal de Periódicos da CAPES

Quanto vale uma partida de futebol? A relação entre televisão e futebol no cenário midiático contemporâneo

2010; UNIVERSIDADE DO ESTADO DO RIO DE JANEIRO; Volume: 17; Issue: 2 Linguagem: Inglês

10.12957/logos.2010.856

1982-2391

Leonel Azevedo de Aguiar, Luisa Prochnik,

Business and Management Studies

The article outlines the relationship between soccer and television and analyzes how this sport reaches the status of lucrative merchandise in the present situation. The purchase of broadcasting rights appears as media strategy to attract massive audience. This work, a partial research result, is based on a bibliographical revision of Political Economy of Communication’s authors and presents soccer as a product through statistics.