Intrapreneurship: A Requisite for Success
2007; Volume: 12; Linguagem: Inglês
ISSN
1087-8955
AutoresJoAnn C. Carland, James W. Carland,
Tópico(s)Entrepreneurship Studies and Influences
ResumoABSTRACT Many feel that is an interesting concept, but one which is fraught with peril. The need for innovation within organizations is a topic of much debate today as entrepreneurship has finally caught world's attention. If entrepreneurial firms change business paradigms and make us see products and services in a different manner, then why can't existing organizations with their tremendous wealth and resources foster innovation much more readily? They can and do, but is not a concept accepted by all large organizations. In an effort to become more efficient and cost effective, search for new and untried is anathema. Those who wish to go where no man has gone before must innovate or they will not reach their goal. INTRODUCTION How do you make your company more innovative? How do IDEO and Google do this? How can you make a large organization intrapreneunal? Can it even be done? Absolutely! Here are our suggestions for organizing your company in order to enhance creativity and innovation. Escape traditional thinking typically found in corporate settings and transform your organization's ability to create break-through products and services! WHAT IS INTRAPRENEURSHIP? Intrapreneurship is a term coined by Burgelman in his 1983 dissertation (www.wikipedia August 24,2007) and made prominent by Gifford Pinchot (1985) in his book, Intrapreneuring: Why You Don't Have to Leave Corporation to Become an Entrepreneur. Pinchot ( 1985) defines an intrapreneur as a person who focuses on innovation and creativity and who transforms a dream or an idea into a profitable venture, by operating within organizational environment. Many feel that intrapreneurship is an interesting concept, but one which is fraught with peril. The need for innovation within organizations is a topic of much debate today as entrepreneurship has finally caught world's attention. If entrepreneurial firms change business paradigms and make us see products and services in a different manner, then why can't existing organizations with their tremendous wealth and resources foster innovation much more readily? Why, indeed? ORGANIZATIONAL CHARACTERISTICS THAT ENCOURAGE INTRAPRENEURSHIP The key to establishing an intrapreneur-friendly organization is to create an innovative working environment.(Intrapreneurship, answers.com August 24, 2007) Sounds simple, doesn't it? Yet, in many large organizations environment is already established. There are hierarchies, rules, procedures and way to do things to make company more efficient. Careers can be destroyed by monetary losses and mistakes. Innovation is difficult under those conditions. Yet, as far back as 1988, Rule and Irwin theorized that one could create a culture of innovation through: 1) formation of intrapreneurial teams and task forces; 2) recruitment of new staff with new ideas: 3) application of strategic plans that focus on achieving innovation; and 4) establishment of internal research and development programs (Rule & Irwin, 1988). Other keys to creating an intrapreneurial environment include following: (Intrapreneurship, answers.com , August 24,2007) * Support from ownership and top management; * Recognition that is compatible to existing culture; * Communication channels that are open; * Allocation of resources to new innovations; * Rewards for intrapreneurship; and, * Follow through by intrapreneurs in order to see finished product. While these are noble goals, do most organizations allow for these? Three fundamental blocks to above goals in organizations are following: (Some thoughts..., 2007) * Believing you already have the right answer (This prevents you from understanding possible alternative futures and choosing to create one you most desire. …
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