The king of Madison Avenue: David Ogilvy and the making of modern advertising
2009; Association of College and Research Libraries; Volume: 46; Issue: 11 Linguagem: Inglês
10.5860/choice.46-6299
ISSN1943-5975
Autores Tópico(s)American and British Literature Analysis
ResumoAuthor's Note: Me and David Introduction: The King of Madison Avenue An Eccentric Celtic Mixture 'I Failed Every Exam' The Making of a Salesman Who was Mather? Lucre in America The Farmer and the Spy Big Idea The Philosopher Kings The True Church The King in his Castle Megamergers and Megalomaniacs A Disease called Entertainment The Burr of Singularity Afterword: (More) Unpublished David Ogilvy Source Notes Bibliography Acknowledgments Index
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