Portal de Periódicos da CAPES

Diarios online: Efectos de los comentarios generados por usuarios

2009; Issue: 24 Linguagem: Inglês

10.7764/cdi.24.32

0717-8697

Daniel Halpern,

Digital Communication and Language

This paper explores the effects that comments have on readers' perception about journalistic quality. It aims to contribute with a new perspective concerning the debate about the attitude that online newspapers' editors should have regarding users' opinions. Based on the main trends that showed the American population in the last presidential election regarding the use of news websites, this paper also analyses some of the consequences that comments might produce on candidates' images and asks relevant questions to be considered by strategic communicators for the next Chilean presidential elections.