Built to last: Successful habits of visionary companies
1996; Elsevier BV; Volume: 29; Issue: 2 Linguagem: Inglês
10.1016/s0024-6301(96)90211-3
ISSN1873-1872
AutoresJames C. Collins, Jerry I. Porras,
Tópico(s)Business Strategy and Innovation
ResumoBuilt to Last examines 18 exceptional and long-lasting companies, including General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors, in order to discover exactly what has given it the edge over its rivals.Companies need two basic things to beat the competition: a guiding philosophy and a challenging mission. Built to Last provides a blueprint for success for companies around the world, who can learn how to succeed in a ruthlessly competitive environment. The new chapter takes a much-needed look at what the future may hold for Internet companies.
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