Crisis marketing: when bad things happen to good companies
1998; Association of College and Research Libraries; Volume: 35; Issue: 11 Linguagem: Inglês
10.5860/choice.35-6328
ISSN1943-5975
Autores Tópico(s)Public Relations and Crisis Communication
ResumoHow a company responds to a crisis - even on e not of its own doing - can make or break it. This book wil l help readers conduct a successful marketing programme when public or business sentiment seems likely to turn against t hem. '
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