Sport, Beer, and Gender: Promotional Culture and Contemporary Social Life (review)
2010; University of Illinois Press; Volume: 37; Issue: 2 Linguagem: Inglês
ISSN
2155-8450
Autores Tópico(s)Sports, Gender, and Society
ResumoContents: Lawrence A. Wenner/Steven J. Jackson: Sport, Beer, and Gender in Promotional Culture: On the Dynamics of a Holy Trinity - James R. Walker/Nelson Hathcock/Robert V. Bellamy: Domesticating the Brew: Gender and Sport in Postwar Magazine Advertising for Beer - John Horne/Garry Whannel: Beer Sponsors Football: What Could Go Wrong? - Shannon Jette/Robert E.C. Sparks/Ilana Pinsky/Liliana Castaneda/Rebecca J. Haines: Youth, Sports, and the Culture of Beer Drinking: Global Alcohol Sponsorship of Sports and Cultural Events in Latin America - John Amis/Ronald L. Mower/Michael L. Silk: (Michael) Power, Gendered Subjectivities, and Filmic Representation: Brand Strategy and Guinness' Critical Assignment in Africa - Lawrence A. Wenner: Brewing Consumption: Sports Dirt, Mythic Masculinity, and the Ethos of Beer Commercials - Lindsey J. Mean: On the Lite Side? Miller Lite's Men of the Square Table, Man Laws, and the Making of Masculinity - Jim McKay/Michael Emmison/Janine Mikosza: Lads, Larrikins and Mates: Hegemonic Masculinities in Australian Beer Advertisements - Steven J. Jackson/Sarah Gee/Jay Scherer: Producing and Consuming Masculinity: New Zealand's (Speight's) Southern Man - David Rowe/Callum Gilmour: Lubrication and Domination: Beer, Sport, Masculinity, and the Australian Gender Order - Catherine Palmer: The Grog Squad: An Ethnography of Beer Consumption at Australian Rules Football - Margaret Carlisle Duncan/Alan Aycock: I Laughed Until I Hurt: Negative Humor in Super Bowl Ads - Charles Atkin/Walter Gantz: Promotion and Prevention of Drinking in U.S. College Sports - Garry Crawford: Consuming Sport, Consuming Beer: Sport Fans, Scene, and Everyday Life.
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