How well do Canadian media outlets convey medical treatment information?: Initial findings from a year and a half of media monitoring by Media Doctor Canada.
2008; National Institutes of Health; Linguagem: Inglês
Autores Tópico(s)
Health Literacy and Information Accessibility
ResumoThe popular media play a crucial role in communicating information about health treatments. We assembled a team of 12 reviewers with backgrounds in clinical epidemiology, clinical medicine, evidence-based medicine and media studies from personal contacts and people who had been involved in an earlier study of medical media reporting in Canada. Over an 18-month period between 31 May 2005 and 1 November 2006, Media Doctor Canada analyzed 87 unique stories dealing with treatments that appeared in 10 major English-language daily newspapers, a medical news service directed toward health professionals, and two web-based news services that are linked to two major broadcasters in Canada (CBC and CTV). Our results were consistent with those reported by Media Doctor Australia, which also found the highest percentage of Satisfactory scores for Novelty of Treatment and Disease-Mongering. In addition, the lowest-scoring criterion in the Australian study was Costs of Treatment, which similarly ranked near the bottom in our study.
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