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BIBTEX RIS

Ethics and Personal Selling: Death of a Salesman as an Ethical Primer

2013; Taylor & Francis; Volume: 6; Issue: 2 Linguagem: Inglês

10.1080/08853134.1986.10754429

ISSN

1557-7813

Autores

Clarke L. Caywood, Gene R. Laczniak,

Tópico(s)

Management Theory and Practice

Resumo

AbstractUsing the motif of the famous play, Death of a Salesman, this article discusses a number of critical issues facing sales managers that involve ethical concerns. The play provides a launching point for the discussion of sales ethics and the development of an ethical primer intended for sales representatives and managers.

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