Portal de Periódicos da CAPES

Forming Impressions of Personality

2014; Hogrefe Verlag; Volume: 45; Issue: 3 Linguagem: Inglês

10.1027/1864-9335/a000179

2151-2590

Sanne Nauts, Oliver Langner, Inge Huijsmans, Roos Vonk, Daniël Wigboldus,

Media Influence and Health

Asch’s seminal research on “Forming Impressions of Personality” (1946) has widely been cited as providing evidence for a primacy-of-warmth effect, suggesting that warmth-related judgments have a stronger influence on impressions of personality than competence-related judgments (e.g., Fiske, Cuddy, & Glick, 2007 ; Wojciszke, 2005 ). Because this effect does not fit with Asch’s Gestalt-view on impression formation and does not readily follow from the data presented in his original paper, the goal of the present study was to critically examine and replicate the studies of Asch’s paper that are most relevant to the primacy-of-warmth effect. We found no evidence for a primacy-of-warmth effect. Instead, the role of warmth was highly context-dependent, and competence was at least as important in shaping impressions as warmth.