Voltar
Artigo Revisado por pares
BIBTEX RIS

Resource-Based Public Relations Efforts for University Reputation from an Agenda-Building and Agenda-Setting Perspective

2015; Palgrave Macmillan; Volume: 18; Issue: 3 Linguagem: Inglês

10.1057/crr.2015.6

ISSN

1479-1889

Autores

YoungAh Lee, Wayne Wanta, Hyunmin Lee,

Tópico(s)

Marketing and Advertising Strategies

Referência(s)
Ver no editor
Corporate Reputation Review
Altmetric
PlumX