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The conception of packages for Faith Circuit in Brazil: between the profit and faith experience.

2013; UNIVERSIDADE FEDERAL DO PARANÁ; Volume: 6; Issue: 4 Linguagem: Inglês

1983-5442

Jonathan Rodrigues Nunes, Abel Pojo Oliveira,

Social and Economic Solidarity

The Religious Tourism stimulates the economy of more than 300 cities in Brazil, being most of them located in the country region. Observing this representation, this study aimed to understand the relationship between the profit and faith experience in the conception of tourist packages with destination to the Faith Circuit located in Vale do Paraiba country region of Sao Paulo. The research was structured under the quantitative and qualitative approach, and used both, bibliographic and field research to the establishment of the comparative analysis between the motivation of a religious tourist and the services offered by the agencies. The analysis was structured on top of six variables (the choice of hotel categories; Spiritual and reflective preparation for the trip; Time for leisure; Solitary and in group moments; Interaction with the local community and time to visit holy places). As a result, stands * Formacao: Graduacao (Bacharelado) em Planejamento Integrado do Turismo pela Universidade Federal de Minas Gerais (UFMG). Atividade profissional: Gerente Executiva no Macae Convention & Visitors Bureau. Endereco fisico para correspondencia: Avenida Rui Barbosa, 270 – 3o andar (Centro). CEP: 27910-361 – Macae (Rio de Janeiro) – Brasil. / Telefone: (22) 2759-2260. E-mail: julianaribeirots@gmail.com ** Formacao: Graduacao em Turismo pelas Faculdades Integradas Newton Paiva, Especializacao em Gestao Estrategica de Marketing pelo Unicentro Newton Paiva, Mestrado em Administracao pela FEAD/Minas. Atividade profissional: Professora Assistente – Universidade Federal de Minas Gerais (UFMG.). Endereco fisico para correspondencia: Av. Antonio Carlos, 6627 (Pampulha). CEP: 31270-901 – Belo Horizonte (Minas Gerais) – Brasil. E-mail: anapaulagsantos@yahoo.com.br Juliana Tomaz da Silva Nunes e Ana Paula Guimaraes Santos de Oliveira Turismo & Sociedade (ISSN: 1983-5442). Curitiba, v. 6, n. 4, p. 766-790, outubro de 2013. 767 out the fact that the packages are in a transition phase between a marketing conception and in other focused in experience being considered some important aspects related to faith experience and other motivation wished upon by the tourists.