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CARACTERÍSTICAS DETERMINANTES DE REDES: UM ESTUDO NOS RELACIONAMENTOS DO SETOR HOTELEIRO DAS DESTINAÇÕES TURÍSTICAS DE GRAMADO E CANELA (RS)

2009; Volume: 14; Issue: 1 Linguagem: Inglês

10.7867/1980-4431.2009v14n1p46-62

1980-4431

Lali Felker de Curtis, Valmir Emil Hoffmann,

Business Strategy and Innovation

The region of Gramado and Canela, in the State Rio Grande do Sul, has the capacity to promote the economy of the Hortênsias Region. Therefore, Gramado was selected by the MTur (Ministry of Tourism) to receive investments aimed at providing quality of service with international standards, under the premise of networks. Likewise, the service culture is focused on quality, requiring of the hotel activity, due its interdependent nature, relationships with suppliers, competitors and/or complementary enterprises in their productive chain. An applied-comparative and descriptive study was designed, within a quantitative approach, identified as a census survey, to determine the presence of determining characteristics of networks in the relationships in the hotel sector of these destinations. The results obtained enable to infer that cooperation is more accepted in the accommodation establishments of Canela; It is concluded that the destinations compared do not present any statistically significant differences in relation to the other attributes investigated (flexibility, mutual learning, trust, and reputation).